Pepsi(R) and MillerCoors(R) Distributor Bernick's Brings Extreme Relaxation(TM) to Minnesota With the Explosively Popular drank(TM) Beverage

HOUSTON and ST. CLOUD, Minn., Oct. 29 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) today announced that the company has entered into an agreement with Bernick's Beverages & Vending, a distributor for the Pepsi® family of brands, and MillerCoors® family of brands, to expand the reach of the company's proprietary product, drank(TM), a 16 oz. lightly-carbonated beverage formulated with melatonin, valerian root and rose hips throughout Minnesota, including the Twin Cities area, and parts of Wisconsin.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

With more than 93 years of experience as the premiere distributor for the Central Minnesota area, Bernick's has been quenching the thirst of consumers throughout Minnesota, including Waite Park, Duluth, Willmar, Brainerd and Bemidji, as well as Dresser, Wisconsin. drank(TM) joins other well-known products in Bernick's portfolio including Pepsi®, Dr Pepper®, Nestle® Nesquik®, Crush®, New Leaf Tea, Aloe Vera Juice, Miller Lite and Leinenkugel's.

"We are continuously looking at ways to expand our beverage portfolio with products that add value to our customers," said Dean Bernick, CEO of Bernick's Beverages & Vending. "We are extremely excited about drank(TM) because, for us, it is a new category of beverages, the relaxation category. There is a demand for this product, and we are pleased to have the opportunity to fill that demand."

"We are always excited to bring drank(TM) to new markets, especially with great distributors," said Peter Bianchi, CEO of Innovative Beverage Group. "Innovative Beverage Group is committed to satisfying consumer demand for the world's first and most popular relaxation beverage. Working with a well-known, respected distributor like Bernick's helps us do just that, as we get to add the drank(TM) brand to their impressive roster of products, which will only help grow the product's reach and get it in the hands of the consumers that love it."

With a slogan of "slow your roll(TM)," drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.

Bernick's Beverages & Vending joins an extensive and growing roster of regional distributors that have added drank(TM) to their New Age beverage lineup. For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter - www.twitter.com/slowyourroll. To reach Bernick's, please call 800-627-0287.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world's first extreme relaxation(TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll(TM)" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

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SOURCE Innovative Beverage Group Holdings, Inc.