Perennial Retools Government Practice
WASHINGTON, Oct. 5 /PRNewswire/ -- Washington, D.C. government relations firm Perennial Strategy Group is retooling in an effort to return to its roots. "Our idea has always been to do government relations and grassroots work, and we have done a good deal of it. But throughout the years we have gotten away from that, taking on other types of consulting projects," said Lamell McMorris, Perennial's Founding Principal and CEO. "Though the business has been good, we're interested in becoming a more focused, streamlined organization." The company is refocusing and retooling company resources, making staff changes and putting major efforts toward its current government relations and grassroots advocacy contracts, and to obtaining new ones. "In a lot of ways, we're going back to the basics," McMorris said. "At four years old, it's important for a business to do this type of self- assessment. Really go back and look at our mission, our business plan, see what has evolved appropriately and what needs to be changed." Perennial Strategy Group is a bi-partisan government relations group established in 2002 by McMorris, a former executive from the non-profit and civil rights realm. Its leaders are former CEOs, Capitol Hill staff, and non- profit executives who advance their clients' appropriations and policy concerns in Congress and the Executive Branch. The firm has spawned two sister companies, Perennial Sports and Entertainment and Perennial Law Group. Contact: Laurie Rich Director of Communications Perennial Strategy Group 202.638.5090 firstname.lastname@example.org
SOURCE Perennial Strategy Group
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