Perfect World to Launch 'Dream Club' Expansion Pack for 'Hot Dance Party' on September 9

Sep 01, 2008, 01:00 ET from Beijing Perfect World Co., Ltd.

    BEIJING, Sept. 1 /Xinhua-PRNewswire/ -- Perfect World Co., Ltd.
 (Nasdaq:   PWRD) ("Perfect World" or the "Company"), a leading online game
 developer and operator in China, today announced that it will launch the
 "Dream Club" expansion pack for its 3D online casual game "Hot Dance
 Party," on September 9, 2008.
     Based on the Company's high quality game, "Hot Dance Party," the brand
 new "Dream Club" expansion pack creatively incorporates management features
 into an online dancing game. Online game players are allowed to get
 authorization to operate dance clubs. According to their own management
 strategies, online game players can conduct various investment activities
 such as purchasing new songs, new scenes, experience multiplier cards and
 coin multiplier cards to attract more online game players to go to their
 clubs. As more game players are attracted to their clubs, the dance club
 operators can get more in game currency as the reward to reinvest in their
 clubs. "Dream Club" allows online game players to experience the
 self-fulfillment of operating dance clubs while enjoying the energetic
 experience brought by dancing.
     Furthermore, "Dream Club" enhances the graphic design of the game which
 provides a more vivid game experience to online game players. The game also
 includes the following distinctive features such as a group dance of 50
 players, club dance-offs, self-created choreography and personalized
 make-ups, all of which enrich the content and playability of the online
 casual dancing game.
     "As one of the most notable online casual dancing games in the domestic
 market, 'Hot Dance Party' has been well-received since its launch,"
 commented Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect
 World. "The launch of 'Dream Club' is expected to further enhance the
 playability of 'Hot Dance Party' with additional innovative features. I
 believe those features will provide a more energetic and fun experience to
 online game players."
     About Perfect World Co., Ltd. ( )
     Perfect World Co., Ltd. (Nasdaq:   PWRD) is a leading online game
 developer and operator in China. Perfect World primarily develops
 three-dimensional ("3D") online games based on the proprietary Angelica 3D
 game engine and game development platform. The Company's strong technology
 and creative game design capabilities, combined with extensive local
 knowledge and experience, enable it to frequently and rapidly introduce
 popular games that are designed to cater to changing customer preferences
 and market trends in China. The Company's current portfolio of
 self-developed online games includes 3D massively multiplayer online role
 playing games ("MMORPGs"): "Perfect World," "Legend of Martial Arts,"
 "Perfect World II," "Zhu Xian," "Chi Bi" and "Pocketpet Journey West;" and
 a 3D online casual game: "Hot Dance Party." While most revenues are
 generated in China, the Company's games have been licensed to leading game
 operators in a number of countries and regions in Asia, Europe and South
 America. The Company plans to continue to explore new and innovative
 business models and remains deeply committed to maximizing shareholder
 value over time.
     Safe Harbor Statements
     This press release contains forward-looking statements. These
 statements constitute forward-looking statements under the U.S. Private
 Securities Litigation Reform Act of 1995. These forward-looking statements
 can be identified by terminology such as "will," "expects," "future,"
 "plans," "believes" and similar statements. Such statements involve certain
 risks and uncertainties that could cause actual results to differ
 materially from those in the forward-looking statements. Potential risks
 and uncertainties include, but are not limited to, our limited operating
 history, our ability to protect our intellectual property rights, our
 ability to respond to competitive pressure, and changes of the regulatory
 environment in China. Further information regarding these and other risks
 is included in Perfect World's filings with the U.S. Securities and
 Exchange Commission, including its annual report on Form 20-F. Perfect
 World does not undertake any obligation to update any forward-looking
 statement as a result of new information, future events or otherwise,
 except as required under applicable law.
For further information, please contact Perfect World Co., Ltd. Vivien Wang Investor Relations Officer Tel: +86-10-5885-1813 Fax: +86-10-5885-6899 Email: Christensen Investor Relations Kathy Li Tel: +1-212-618-1978 Fax: +1-480-614-3033 Email: Jung Chang Tel: +852-2117-0861 Fax: +852-2117-0869 Email:

SOURCE Beijing Perfect World Co., Ltd.