BEIJING, Sept. 1 /Xinhua-PRNewswire/ -- Perfect World Co., Ltd.
(Nasdaq: PWRD) ("Perfect World" or the "Company"), a leading online game
developer and operator in China, today announced that it will launch the
"Dream Club" expansion pack for its 3D online casual game "Hot Dance
Party," on September 9, 2008.
Based on the Company's high quality game, "Hot Dance Party," the brand
new "Dream Club" expansion pack creatively incorporates management features
into an online dancing game. Online game players are allowed to get
authorization to operate dance clubs. According to their own management
strategies, online game players can conduct various investment activities
such as purchasing new songs, new scenes, experience multiplier cards and
coin multiplier cards to attract more online game players to go to their
clubs. As more game players are attracted to their clubs, the dance club
operators can get more in game currency as the reward to reinvest in their
clubs. "Dream Club" allows online game players to experience the
self-fulfillment of operating dance clubs while enjoying the energetic
experience brought by dancing.
Furthermore, "Dream Club" enhances the graphic design of the game which
provides a more vivid game experience to online game players. The game also
includes the following distinctive features such as a group dance of 50
players, club dance-offs, self-created choreography and personalized
make-ups, all of which enrich the content and playability of the online
casual dancing game.
"As one of the most notable online casual dancing games in the domestic
market, 'Hot Dance Party' has been well-received since its launch,"
commented Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect
World. "The launch of 'Dream Club' is expected to further enhance the
playability of 'Hot Dance Party' with additional innovative features. I
believe those features will provide a more energetic and fun experience to
online game players."
About Perfect World Co., Ltd. ( http://www.pwrd.com )
Perfect World Co., Ltd. (Nasdaq: PWRD) is a leading online game
developer and operator in China. Perfect World primarily develops
three-dimensional ("3D") online games based on the proprietary Angelica 3D
game engine and game development platform. The Company's strong technology
and creative game design capabilities, combined with extensive local
knowledge and experience, enable it to frequently and rapidly introduce
popular games that are designed to cater to changing customer preferences
and market trends in China. The Company's current portfolio of
self-developed online games includes 3D massively multiplayer online role
playing games ("MMORPGs"): "Perfect World," "Legend of Martial Arts,"
"Perfect World II," "Zhu Xian," "Chi Bi" and "Pocketpet Journey West;" and
a 3D online casual game: "Hot Dance Party." While most revenues are
generated in China, the Company's games have been licensed to leading game
operators in a number of countries and regions in Asia, Europe and South
America. The Company plans to continue to explore new and innovative
business models and remains deeply committed to maximizing shareholder
value over time.
Safe Harbor Statements
This press release contains forward-looking statements. These
statements constitute forward-looking statements under the U.S. Private
Securities Litigation Reform Act of 1995. These forward-looking statements
can be identified by terminology such as "will," "expects," "future,"
"plans," "believes" and similar statements. Such statements involve certain
risks and uncertainties that could cause actual results to differ
materially from those in the forward-looking statements. Potential risks
and uncertainties include, but are not limited to, our limited operating
history, our ability to protect our intellectual property rights, our
ability to respond to competitive pressure, and changes of the regulatory
environment in China. Further information regarding these and other risks
is included in Perfect World's filings with the U.S. Securities and
Exchange Commission, including its annual report on Form 20-F. Perfect
World does not undertake any obligation to update any forward-looking
statement as a result of new information, future events or otherwise,
except as required under applicable law.
For further information, please contact
Perfect World Co., Ltd.
Investor Relations Officer
Christensen Investor Relations
SOURCE Beijing Perfect World Co., Ltd.