Personalized Audio Broadcasting (PAB) Ready for Automotive Industry

MobileBriefs - Business Content Delivery System

Changing In-Car Communications Forever



May 15, 2001, 01:00 ET from MobileBriefs Inc.

    DETROIT, Auto Interiors and EyeforAuto Show, May 15 /PRNewswire/ --
 MobileBriefs, the industry pioneer in Personalized Audio Broadcasting (PAB),
 announced today that its PAB products are ready for integration into
 automotive in-car communications  (Telematics) systems.  MobileBriefs' PAB
 products increase the level of customization currently offered by in-car
 communications systems, enabling both automotive manufacturers and Telematics
 providers to deliver customers the ultimate choice and control over what they
 listen to in their car.
     Users can create a personalized audio business "news show" which can be
 downloaded to most mobile devices and listened to anytime, anywhere.  Users
 not only control how long the show lasts based on their commute time, but also
 the exact topics of interest their show will cover.  Users create their
 personal show profile by setting their own criteria to pull information by
 vertical industry, company position or general business topic.  The audio show
 automatically personalizes itself to cover the business news and information
 important to the user and lasting the length of their commute.  This unique
 product gives the mobile professional ultimate control over what they listen
 to while in their car and on the go.
     "As people spend more time in their automobiles, time becomes even more
 valuable.  Commuters currently have limited access to high quality information
 in audio form that can make their downtime more productive, " states Michael
 F. Price, CEO of MobileBriefs.  "With our unique service, we can change the
 way people feel about their commute.  We provide them personalized business
 content delivered right over their in-car communication or personal mobile
 devices."
 
     About MobileBriefs Inc.
     MobileBriefs is the premier provider of Personalized Audio Broadcast (PAB)
 content.  MobileBriefs gives business professionals anytime, anyplace access
 to high-quality business information easily retrieved from almost any mobile
 device.  The company's founder, Michael F. Price, is also the original founder
 of E-train, which is now the largest provider of training globally.  He
 realized there was a lack of quality business content broadcast over most
 radio stations.  MobileBriefs offers a much-needed alternative to typical
 radio programming.  Leveraging existing mobile devices and wireless networks,
 this dynamic delivery system allows subscribers to create their own
 individualized audio "news show" based on their preferences.  Drawing from a
 large base of exclusive business book summaries, business news, and best
 practices within the user's industry and job function, MobileBriefs is able to
 give each subscriber a vast amount of business content and automatically
 builds their own personalized audio news broadcast.  Launching in July of
 2001, the service will be available both directly and through partnerships
 with global telcos, wireless and mobile device makers, portable audio
 manufacturers, and portals.  The service will be available in a variety of
 languages including: English, French, Spanish, Portuguese, German, Japanese,
 Korean and Chinese.
 
     For more information visit:
     http://www.MobileBriefs.com
 
     Forward-looking statements are made in this release pursuant to the safe
 harbor provisions of the Private Securities Litigation Reform Act of 1995.
 Investors are cautioned that all forward-looking statements are subject to
 risk and uncertainties, including, without limitation, the timing of new
 announcements or introductions by the company and its competitors, the hiring
 and retention of key employees, competitive pricing pressure, dependence on
 third parties for components and products, general economic conditions in the
 United States and international markets, and other related risks.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X47383836
 
 

SOURCE MobileBriefs Inc.
    DETROIT, Auto Interiors and EyeforAuto Show, May 15 /PRNewswire/ --
 MobileBriefs, the industry pioneer in Personalized Audio Broadcasting (PAB),
 announced today that its PAB products are ready for integration into
 automotive in-car communications  (Telematics) systems.  MobileBriefs' PAB
 products increase the level of customization currently offered by in-car
 communications systems, enabling both automotive manufacturers and Telematics
 providers to deliver customers the ultimate choice and control over what they
 listen to in their car.
     Users can create a personalized audio business "news show" which can be
 downloaded to most mobile devices and listened to anytime, anywhere.  Users
 not only control how long the show lasts based on their commute time, but also
 the exact topics of interest their show will cover.  Users create their
 personal show profile by setting their own criteria to pull information by
 vertical industry, company position or general business topic.  The audio show
 automatically personalizes itself to cover the business news and information
 important to the user and lasting the length of their commute.  This unique
 product gives the mobile professional ultimate control over what they listen
 to while in their car and on the go.
     "As people spend more time in their automobiles, time becomes even more
 valuable.  Commuters currently have limited access to high quality information
 in audio form that can make their downtime more productive, " states Michael
 F. Price, CEO of MobileBriefs.  "With our unique service, we can change the
 way people feel about their commute.  We provide them personalized business
 content delivered right over their in-car communication or personal mobile
 devices."
 
     About MobileBriefs Inc.
     MobileBriefs is the premier provider of Personalized Audio Broadcast (PAB)
 content.  MobileBriefs gives business professionals anytime, anyplace access
 to high-quality business information easily retrieved from almost any mobile
 device.  The company's founder, Michael F. Price, is also the original founder
 of E-train, which is now the largest provider of training globally.  He
 realized there was a lack of quality business content broadcast over most
 radio stations.  MobileBriefs offers a much-needed alternative to typical
 radio programming.  Leveraging existing mobile devices and wireless networks,
 this dynamic delivery system allows subscribers to create their own
 individualized audio "news show" based on their preferences.  Drawing from a
 large base of exclusive business book summaries, business news, and best
 practices within the user's industry and job function, MobileBriefs is able to
 give each subscriber a vast amount of business content and automatically
 builds their own personalized audio news broadcast.  Launching in July of
 2001, the service will be available both directly and through partnerships
 with global telcos, wireless and mobile device makers, portable audio
 manufacturers, and portals.  The service will be available in a variety of
 languages including: English, French, Spanish, Portuguese, German, Japanese,
 Korean and Chinese.
 
     For more information visit:
     http://www.MobileBriefs.com
 
     Forward-looking statements are made in this release pursuant to the safe
 harbor provisions of the Private Securities Litigation Reform Act of 1995.
 Investors are cautioned that all forward-looking statements are subject to
 risk and uncertainties, including, without limitation, the timing of new
 announcements or introductions by the company and its competitors, the hiring
 and retention of key employees, competitive pricing pressure, dependence on
 third parties for components and products, general economic conditions in the
 United States and international markets, and other related risks.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X47383836
 
 SOURCE  MobileBriefs Inc.