Pet Food Institute Says Its Reassuring Message to Consumers Has Been Validated by FDA

Trade group is encouraged by discovery of substance suspected as cause of

pet food recall



Mar 23, 2007, 01:00 ET from Pet Food Institute

    WASHINGTON, March 23 /PRNewswire-USNewswire/ -- Duane Ekedahl,
 president of the Pet Food Institute (PFI), said that the trade
 association's reassuring message to consumers during the current recall was
 validated by the Food and Drug Administration in a press briefing late
 today.
     Dr. Stephen Sundloff, director of the FDA Center for Veterinary
 Medicine, said in a press briefing this afternoon, "If the [pet food]
 product is not subject to the recall, they [pet owners] should feel
 confident feeding those products...Pet owners should continue to buy [pet
 food] products outside the recall."
     Since the recall was announced, PFI has urged calm to consumers and
 expressed confidence in those pet food products not included on the recall
 list.
     In other developments, Ekedahl addressed the announcement made by the
 New York Commissioner of Agriculture earlier today that a substance was
 identified in recalled pet food products analyzed by the state agency that
 could be the cause of the reported health problems: aminopterin.
     "We are encouraged that the causative agent may have been found.
 Although today's announcement is preliminary, it appears to be a turning
 point in the investigation because we may now have the cause. We await the
 findings of the Food and Drug Administration and the U.S. Department of
 Agriculture," said Duane Ekedahl.
     Over 99% of pet food products in the marketplace were not impacted by
 the recall. Dry pet food is not included in the recall, nor are semi-moist
 or canned/pouched products that are not "in gravy." The recall is limited
 to specific brand products of wet "in gravy" style cat and dog food in cans
 and pouches listed at http://www.fda.gov.
     About the Pet Food Institute:
     The Pet Food Institute represents the manufacturers that produce 98
 percent of the dog and cat food made in the United States. Through its
 programs PFI strives to educate pet owners and the public about the
 benefits of pet food and the importance of proper pet nutrition. Consumers
 with questions about pet food can find more information at
 http://www.petfoodinstitute.org and http://www.petfoodreport.com.
 
 

SOURCE Pet Food Institute
    WASHINGTON, March 23 /PRNewswire-USNewswire/ -- Duane Ekedahl,
 president of the Pet Food Institute (PFI), said that the trade
 association's reassuring message to consumers during the current recall was
 validated by the Food and Drug Administration in a press briefing late
 today.
     Dr. Stephen Sundloff, director of the FDA Center for Veterinary
 Medicine, said in a press briefing this afternoon, "If the [pet food]
 product is not subject to the recall, they [pet owners] should feel
 confident feeding those products...Pet owners should continue to buy [pet
 food] products outside the recall."
     Since the recall was announced, PFI has urged calm to consumers and
 expressed confidence in those pet food products not included on the recall
 list.
     In other developments, Ekedahl addressed the announcement made by the
 New York Commissioner of Agriculture earlier today that a substance was
 identified in recalled pet food products analyzed by the state agency that
 could be the cause of the reported health problems: aminopterin.
     "We are encouraged that the causative agent may have been found.
 Although today's announcement is preliminary, it appears to be a turning
 point in the investigation because we may now have the cause. We await the
 findings of the Food and Drug Administration and the U.S. Department of
 Agriculture," said Duane Ekedahl.
     Over 99% of pet food products in the marketplace were not impacted by
 the recall. Dry pet food is not included in the recall, nor are semi-moist
 or canned/pouched products that are not "in gravy." The recall is limited
 to specific brand products of wet "in gravy" style cat and dog food in cans
 and pouches listed at http://www.fda.gov.
     About the Pet Food Institute:
     The Pet Food Institute represents the manufacturers that produce 98
 percent of the dog and cat food made in the United States. Through its
 programs PFI strives to educate pet owners and the public about the
 benefits of pet food and the importance of proper pet nutrition. Consumers
 with questions about pet food can find more information at
 http://www.petfoodinstitute.org and http://www.petfoodreport.com.
 
 SOURCE Pet Food Institute