PHILADELPHIA, March 23, 2016 /PRNewswire/ -- Pet Valu, a specialty retailer of premium pet food, treats, toys and accessories, is hosting its annual Pet Appreciation Month this April to raise money and collect pet food, treats and toys for local animal shelters, and facilitate local adoptions of homeless and abandoned animals.
Throughout the month, each Pet Valu location will host a number of celebratory in-store promotions and initiatives, including an adoption weekend and social media campaign. Last year, Pet Valu's Pet Appreciation Month led to over 750 pets finding new homes and raised more than $500,000 in pet product and monetary donations for local shelters.
"We're asking the pet communities that our locations serve to rally behind our goal of reaching 800 pet adoptions and $600,000 in donations for local rescues," said Joe Dent, vice president and U.S. general manager for Pet Valu. "With our expansion in the past year—more than 40 new stores in the Northeast, Mid-Atlantic and Midwest—we're embracing the opportunity to have a greater impact on animals in need during this year's Pet Appreciation Month."
Pet Appreciation Month activities include:
Pet Adoption Weekend – Local rescues will be in-store on April 22-24 facilitating the adoptions of homeless and abandoned animals that are in need of a forever home. Guests can expect educational demonstrations, face painting and other family-friendly activities.
#PostaPaw – Customers are encouraged to help Pet Valu reach its goal of donating 10,000 cups of dog and cat food by sharing and retweeting posts with #PostaPaw on Facebook and Twitter. For each retweet and share of a post with the hashtag, Pet Valu will donate one cup of dog or cat food to a local shelter.
"Buy a Paw, Help a Pet" – Customers are encouraged to visit their local Pet Valu and donate by purchasing a paw print paper icon to be displayed in store. Paw print donations are accepted at any dollar amount and 100 percent of proceeds will benefit local animal-related nonprofit groups.
Product Drive – In addition to raising money for local animal shelters, Pet Valu is also collecting pet food, treats and toys for homeless and abandoned animals. Customers can purchase suggested items in store that will then be donated.
About Pet Valu
Pet Valu is a specialty retailer of premium pet food, treats, toys and accessories. Their pet-friendly stores offer over 7,000 products including holistic and premium brands of pet foods and treats as well as a wide selection of essential and innovative pet supplies to suit every budget. Chain-wide, Pet Valu is dedicated to helping local pets in need and by partnering with local shelters, rescues and charities through national donation drives and fundraising campaigns. Pet Valu employees are Pet Experts and pet lovers, too.
Tony Fazio, Profiles, Inc.
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SOURCE Pet Valu