Innovative Dog Treat Beverage Launches in 12 oz. Rexam SLEEK(TM) Cans

CHICAGO, Nov. 23 /PRNewswire/ -- Discerning dog lovers looking for a healthy treat for their pooches may be surprised they can now find one in the most popular and environmentally-friendly beverage package in the world - an aluminum can. Introducing Petrol, a dog treat beverage now available in 12 oz. Rexam SLEEK(TM) cans.

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Petrol is formulated by a veterinary nutrition expert, and contains 100 percent natural flavorings plus six added vitamins and minerals for optimum canine health and wellness. Unlike other dog treats that are highly processed and loaded with fat and calories, Petrol contains no preservatives, no artificial colors, no meat or meat by-products, and is just eight calories per serving. In scientific studies, dogs preferred the taste of Petrol 4-to-1 over regular water.

"Many consider their pets a member of the family and as such they want their pets to enjoy the same quality of ingredients in their food and variety they demand for themselves," said Jennifer Smith, president, Petrol, Inc. "Petrol is a treat that's better than water in delivering hydration and delicious nutrition to help keep dogs healthy."

Just in time for the holiday gift season, Petrol delivers the perfect treat in a distinctive, environmentally-friendly package. Petrol chose to launch its unique pet product in the Rexam SLEEK can because of its portability for pet owners on the go, plus its recyclability. The aluminum beverage can has a recycle rate at more than double any other beverage package. It also keeps beverages fresh and cold longer, is easily portable and has a great look and feel that stands out on retail shelves.

The 12 oz. Rexam SLEEK can is part of the innovative Rexam SLEEK can family, which also includes 9 oz. and 10.5 oz. sizes.

"We worked closely with the team at Petrol to help them achieve their goal of launching a product that would establish a new beverage category," said Kip Nickel, vice president, Commercial Operations, Rexam Beverage Can North America. "Our 12 oz. SLEEK can enables this beverage brand to stand out on retail shelves while delivering superior environmental benefits, and filling, distribution and retail display economics."

Petrol also worked with Rexam's Graphic Art and Printing Plate Operation in Elk Grove, IL, to set the color and graphic tolerances for perfect reproduction of the Petrol brand on aluminum cans. Rexam has the only company-owned, integrated graphic art and printing plate operation, complete with a manufacturing pilot line, to set these standards confidentially with customers, before mass production.

Petrol is available now, for a suggested retail price of $3.00 per can, at select retailers nationwide and online at www.PetrolForDogs.com.

About Petrol, Inc.

Petrol is bringing happy, healthy hydration to dogs across the country. Petrol is a delicious dog treat beverage with vitamins and 100 percent natural flavorings for optimum canine health and wellness. This savory, vet-formulated drink is not only refreshing and nutritious - dogs prefer it 4-to-1 over regular water. For more information, visit www.PetrolforDogs.com, become a fan on Facebook and follow us on Twitter.

About Rexam

Rexam's vision is to be the leading global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterize us - leadership in our industry, our commitment to innovation and our passion to deliver exceptional value. Rexam's sales from ongoing operations are approximately 4.6 billion pounds Sterling. We employ some 22,000 people in more than 20 countries and are a member of the FTSE 100. Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam's website at www.rexam.com

SOURCE Rexam

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http://www.rexam.com
http://www.PetrolforDogs.com