PetSafe Fetches Next Big Pet Idea

    KNOXVILLE, Tenn., Sept. 28 /PRNewswire/ -- Always thinking of great ideas
 for your pets? PetSafe challenges the public to enter innovative, quirky, fun
 or helpful pet ideas between October 1st and November 30th, 2005, on
 http://www.ideafetch.com, for the chance to win $40,000 along with having
 their idea developed into a product and sold at PETCO stores nationwide.  It's
 all part of PetSafe's first pet "idea" contest called IdeaFetch.  In addition
 to entering ideas, the public is invited to help select the contest winner by
 voting online for their favorite entry.
     PetSafe's IdeaFetch is a fun, innovative, consumer-driven contest designed
 to catch new pet product ideas that enhance the relationship between pet
 owners, families and their pet(s) and ultimately improve a pet's quality of
 life.
     "As far as we know there has never been a contest as broad as IdeaFetch or
 one that allows consumers the opportunity to vote," shares Doug Grindstaff,
 PetSafe vice-president of marketing & business development.  "The great part
 is you don't have to be an engineer or have financial backing to enter; all
 you need is an idea and love for pets.  PetSafe then brings the winning pet
 product idea to life."
     Consumer votes determine the top 100 pet ideas entered on
 http://www.ideafetch.com.  A panel of PetSafe judges will then review and
 select the top ten from that group.  From the top ten, three winners will be
 chosen.  The second place winner catches $5,000 and the third place winner
 fetches $2,500 with no guarantee that their ideas will be commercialized.
     If "ideas" aren't your thing, the IdeaFetch Web site also distributes
 $15,000 worth of PETCO instant-win gift cards and collects visitor "pet
 problems."  Instant-win codes can be obtained from petco.com, flyers at any
 PETCO register, or PetSafe Electronic Training Kiosks, located at PETCO stores
 nationwide; enter the instant-win code at http://www.ideafetch.com for a
 chance to win a prize.
     PetSafe worked with Ideas to Go, a Minneapolis based creative-process
 ideation company to create the IdeaFetch promotion and colorful Web site.  To
 learn more about the contest visit http://www.ideafetch.com, go to your local
 PETCO store, or follow the link on http://www.petco.com.
     Based in Knoxville, Tennessee, PetSafe is the industry leader and prime
 innovator in the development of safe, reliable and technologically superior
 pet products. Products include electronic containment systems, bark control
 systems, pet doors, remote training equipment and a growing line of lifestyle
 products.  More information is available by visiting http://www.petsafe.net.
 
     CONTACT INFORMATION:
      Byron Calamese, 617-939-8361, bcalamese@coneinc.com
 
 

SOURCE  PetSafe