KNOXVILLE, Tenn., Sept. 28 /PRNewswire/ -- Always thinking of great ideas
for your pets? PetSafe challenges the public to enter innovative, quirky, fun
or helpful pet ideas between October 1st and November 30th, 2005, on
http://www.ideafetch.com, for the chance to win $40,000 along with having
their idea developed into a product and sold at PETCO stores nationwide. It's
all part of PetSafe's first pet "idea" contest called IdeaFetch. In addition
to entering ideas, the public is invited to help select the contest winner by
voting online for their favorite entry.
PetSafe's IdeaFetch is a fun, innovative, consumer-driven contest designed
to catch new pet product ideas that enhance the relationship between pet
owners, families and their pet(s) and ultimately improve a pet's quality of
"As far as we know there has never been a contest as broad as IdeaFetch or
one that allows consumers the opportunity to vote," shares Doug Grindstaff,
PetSafe vice-president of marketing & business development. "The great part
is you don't have to be an engineer or have financial backing to enter; all
you need is an idea and love for pets. PetSafe then brings the winning pet
product idea to life."
Consumer votes determine the top 100 pet ideas entered on
http://www.ideafetch.com. A panel of PetSafe judges will then review and
select the top ten from that group. From the top ten, three winners will be
chosen. The second place winner catches $5,000 and the third place winner
fetches $2,500 with no guarantee that their ideas will be commercialized.
If "ideas" aren't your thing, the IdeaFetch Web site also distributes
$15,000 worth of PETCO instant-win gift cards and collects visitor "pet
problems." Instant-win codes can be obtained from petco.com, flyers at any
PETCO register, or PetSafe Electronic Training Kiosks, located at PETCO stores
nationwide; enter the instant-win code at http://www.ideafetch.com for a
chance to win a prize.
PetSafe worked with Ideas to Go, a Minneapolis based creative-process
ideation company to create the IdeaFetch promotion and colorful Web site. To
learn more about the contest visit http://www.ideafetch.com, go to your local
PETCO store, or follow the link on http://www.petco.com.
Based in Knoxville, Tennessee, PetSafe is the industry leader and prime
innovator in the development of safe, reliable and technologically superior
pet products. Products include electronic containment systems, bark control
systems, pet doors, remote training equipment and a growing line of lifestyle
products. More information is available by visiting http://www.petsafe.net.
Byron Calamese, 617-939-8361, firstname.lastname@example.org