PGA TOUR Superstore Comes to Phoenix

    ATLANTA and PHOENIX, Oct. 3 /PRNewswire/ -- Golf & Tennis Pro Shop,
 Inc. (GTPS), headquartered in Atlanta, is opening two PGA TOUR Superstores
 in the Phoenix area on October 11, 2007.
     The new stores, which increase the number of PGA TOUR Superstores to 10
 nationwide, are the company's first locations in the Southwest. One
 Superstore is located in the Chandler Mercado Shopping Center, and the
 other is located in the Pima Crossing Shopping Center in Scottsdale.
     PGA TOUR Superstore carries the largest selection of golf equipment,
 apparel, shoes, accessories and golf-themed home decor offered in the
 Phoenix area, as well as a wide selection of tennis apparel, equipment and
 service. The Chandler store will also have an indoor tennis court. The
 average size of the two new Superstores exceeds 50,000 square feet.
     "Hitting ten stores this early in our life cycle strengthens our vision
 for PGA TOUR Superstore as the national leader in off-course retail," said
 Bill Hamlin, chief executive officer of GTPS. "We are particularly excited
 about expanding to Phoenix, which is one of the premier golf destinations
 in America."
     All of the PGA TOUR Superstores provide golfers with an interactive,
 entertaining experience, as well as access to technology and services
 usually found in professional "Tour Vans" at tournament sites. PGA of
 America and other teaching pros are on staff at each Superstore to provide
 lessons, adjust a swing and guide club fitting. A vast selection of tennis
 apparel, equipment and services are also available, and most stores have an
 indoor tennis court.
     "The PGA TOUR Superstore concept has been tremendously successful in
 the markets it has entered," said Tim Hawes, senior vice president of
 Retail Licensing for the PGA TOUR. "It is a revolutionary concept in golf
 retailing by focusing on game improvement first and giving recreational
 golfers access to high-tech swing analysis, professional instruction and
 equipment choices similar to what TOUR players have. It's very exciting to
 see how PGA TOUR Superstore has begun to have an impact on the golf
 industry's efforts to grow the game."
     The PGA TOUR Superstore franchise was launched in 2004 with the
 acquisition of two stores in Myrtle Beach, S.C. By 2005, Golf Digest had
 named PGA TOUR Superstore the "Best Off-Course Golf Shop" in Myrtle Beach
 -- a town that has nearly 100 golf shops. In March 2005, GTPS opened its
 first Atlanta-area PGA TOUR Superstore in Roswell, which has since been
 joined by three more Atlanta Superstores in Kennesaw, Duluth and Buckhead,
 and two stores in greater Dallas in Plano and Frisco. GTPS is also actively
 seeking locations in Houston, Orlando, South Florida, as well as the
 Southern California cities of Los Angeles and San Diego, for Superstore
 openings in the near future.
     ABOUT PGA TOUR SUPERSTORES
     PGA TOUR Superstores are owned and operated by Golf & Tennis Pro Shop,
 Inc. (GTPS), headquartered in Atlanta. The Superstores are up to 75,000
 square feet in size and dedicated to providing customers with exceptional
 selection, services and prices within an entertaining, interactive store
 environment. GTPS is the PGA TOUR's exclusive partner for
 off-course/off-airport and online golf retailing.
     Two Superstores operate as Martin's PGA TOUR Superstore in Myrtle Beach
 and North Myrtle Beach, S.C. All other store locations operate as PGA TOUR
 Superstore, including the four locations in Atlanta, Georgia (Roswell,
 Kennesaw, Duluth and Buckhead); two locations in Dallas, Texas (Plano and
 Frisco); and two locations in Phoenix, Arizona (Chandler and Scottsdale)
 that will open in October 2007. All Superstores are focused on improving
 and growing the game of golf. Each store offers swing simulators and
 analysis, golf instruction by professionals, club fittings and indoor
 practice greens, as well as golf apparel, golf-themed home furnishings and
 a vast selection of golf equipment. The stores also offer tennis
 instruction, equipment, apparel, and most feature an indoor tennis court.
 The PGA TOUR Superstore's Web site address is
 http://www.pgatoursuperstore.com.
     ABOUT THE PGA TOUR
     The PGA TOUR is a tax-exempt membership organization of professional
 golfers. Its primary purpose is to provide competitive earnings
 opportunities for past, current and future members of the PGA TOUR,
 Champions Tour and Nationwide Tour; to protect the integrity of the game;
 and to help grow the reach of the game in the United States and around the
 world.
     In 2007, the three Tours are competing in approximately 110 events for
 approximately $340 million in prize money. Tournaments are being held in
 six countries outside the United States and in 36 states.
     In addition to providing competitive opportunities for its membership,
 TOUR events also generate significant funds for local charities. In fact,
 the three Tours have surpassed the $1 billion mark in overall charitable
 contributions. The PGA TOUR's Web site address is http://www.pgatour.com,
 and the company is headquartered in Ponte Vedra Beach, Florida.
 
 

SOURCE PGA TOUR Superstore