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WASHINGTON, Aug. 10 /PRNewswire/ -- FairWinds Partners, an Internet
strategy consulting firm headquartered in Washington, D.C., has been hired
as the exclusive broker for the sale of Pharmacy.com. FairWinds' philosophy
is to accept domain name placement projects exclusively when the name has
substantial and clear commercial value. FairWinds uniquely assess
qualitative and quantitative components of the name, raise awareness
through consulting and advocacy, and then allow market forces to price the
(Photo: http://www.newscom.com/cgi-bin/prnh/20070810/NEF018 )
Industry experts' and FairWinds' valuations point to Pharmacy.com
breaking the single sale record for online real estate. Other
multimillion-dollar sales include Wine.com, Perfume.com, and Diamonds.com,
but no names are nearly as applicable to commercial use as Pharmacy.com
have ever come along. Business.com was recently acquired by R.H. Donnelly
for a record $345 million, but with that investment came $15M EBITDA and a
less intuitive Web address for "doing" business than Pharmacy.com.
Generic domain names enable market interaction through direct
navigation, the practice where Internet users type the address of their
anticipated destination directly into the browser's address bar. These
users convert to online sales at a rate of 2 to 1 opposed to search engine
users, highlighting the value of simple and straightforward domain names.
While not all generic domain names are as ideal for e-commerce storefronts,
Internet users who type in Pharmacy.com do so looking to make a purchase.
"The owner of Pharmacy.com will have a competitive advantage to corner
the online market for prescriptions, over the counter medications, personal
care and hygiene products, and health and beauty products. The buyer may
choose to focus on one or a combination of these markets," said Josh
Bourne, co-Founder of FairWinds Partners.
In 2007, the online retail world dealing in pharmaceuticals, health and
beauty products stands to take in over $12 billion in sales. Because of its
commercial relevance, Pharmacy.com is poised to become the industry leader
or assist an established business with growing their online presence and
"We opted to pursue a private sale for this high value asset.
Pharmacy.com is not an auction item, but the foundation for a $1 billion
dollar standalone business or driving similar new volume to an existing
one. It will provide great leverage for the buyer, presumptively one of the
largest online or traditional retailers in the United States," stated Phil
Lodico, co-Founder of FairWinds. "From Mark Cuban to Walgreen's, over 100
potential buyers have been notified of the sale and how we are proceeding."
FairWinds Partners, with an unconventional approach in a new age
market, will help the future owner realize greater success online.
According to Bourne, "in our domain placement practice, we view both the
seller and buyer as a FairWinds client. Win-wins are crucial."
FAIRWINDS PARTNERS is the leading authority in domain name and Web
strategies, online trademark enforcement, and online traffic optimization.
As a full service Internet strategy consulting firm, FairWinds Partners is
comprised of proven experts with extensive experience advising the Global
500, and other leading brand owners, on the implementation of best
practices to achieve online business goals. Their thought-leadership and
expertise have been recognized by Fortune 500 companies, industry leaders,
and professional organizations worldwide. FairWinds Partners was founded,
and is run by Josh Bourne and Phil Lodico. For more information, please
visit http://www.fairwindspartners.com/Pharmacy.html or
SOURCE FairWinds Partners