PHD Worldwide Names Scott Hagedorn CEO of US Operations
Hagedorn, 38, was previously the managing director of the Eastern region for sibling media company OMD USA. In his new position he will be based in
Commenting on the appointment,
During Hagedorn's tenure as head of its digital arm, OMD was awarded a Cannes Gold Lion for its work on a groundbreaking user-generated campaign. Prior to OMD, Hagedorn was the Chief Interactive Officer for Omnicom direct marketing firm Rapp Worldwide, where he was responsible for leading Rapp's digital client, creative, analytics and technology teams nationally.
"I'm thrilled to be given the opportunity to lead this progressive firm in the US. PHD has an excellent strategic reputation worldwide. I look forward to leveraging all that I've learned during my career to advance the agency," said Hagedorn.
PHD is a global media agency network with over 50 offices in 45 markets worldwide. With global headquarters in
The PHD Network is part of the Omnicom Media Group (www.omnicommediagroup.com), the media division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Omnicom Media Group