PHD Worldwide Names Scott Hagedorn CEO of US Operations

Dec 12, 2008, 12:00 ET from Omnicom Media Group

NEW YORK, Dec. 12 /PRNewswire-FirstCall/ -- PHD Worldwide has appointed Scott Hagedorn, CEO of PHD USA, Mike Cooper, CEO of PHD Worldwide, announced today. The appointment is effective January 1, 2009.

Hagedorn, 38, was previously the managing director of the Eastern region for sibling media company OMD USA. In his new position he will be based in New York and report to Mike Cooper and will be overseen by Page Thompson, who was recently named CEO of Omnicom Media Group North America. Hagedorn's background includes strategic planning, direct response and digital media. He joined OMD in 2006 as the US Director of Interactive. Since then, he has enjoyed a dynamic, fast track career, working on major blue-chip accounts.

Commenting on the appointment, Mike Cooper said, "Scott has a unique and diverse background, having worked in digital, direct, and more recently running a large media operation. His wealth of experience on major accounts and his outstanding new business track record make him the perfect choice to lead PHD USA. He's also a great fit with the PHD culture as he's a true media pioneer."

During Hagedorn's tenure as head of its digital arm, OMD was awarded a Cannes Gold Lion for its work on a groundbreaking user-generated campaign. Prior to OMD, Hagedorn was the Chief Interactive Officer for Omnicom direct marketing firm Rapp Worldwide, where he was responsible for leading Rapp's digital client, creative, analytics and technology teams nationally.

"I'm thrilled to be given the opportunity to lead this progressive firm in the US. PHD has an excellent strategic reputation worldwide. I look forward to leveraging all that I've learned during my career to advance the agency," said Hagedorn.


PHD is a global media agency network with over 50 offices in 45 markets worldwide. With global headquarters in London, PHD has a market leading reputation for strategic planning, as well as an award winning global planning framework, ETNA. PHD is led by Worldwide CEO Mike Cooper.

The PHD Network is part of the Omnicom Media Group (, the media division of Omnicom Group Inc. (NYSE: OMC) ( Omnicom is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE Omnicom Media Group