World's First Naturally Flavored Premium White Coconut Vodka

MINNEAPOLIS, May 10 /PRNewswire/ -- Phillips Distilling Company has unveiled the ultimate addition to their wildly popular line of colorful flavored vodkas – UV Coconut Vodka. UV Coconut Vodka is one of the first in its class to hit shelves.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100510/CG02240)

UV Coconut Vodka is an all natural coconut flavored vodka, distilled four times and carbon filtered.  Sweetened with a bit of natural, cordial-grade cane sugar from Florida to amplify and enrich the flavor, UV Coconut Vodka is of superior character in flavored vodkas. With its natural, milky white color, UV Coconut Vodka is one-of-a-kind: it is the world's first naturally flavored white colored coconut vodka in the market. 

"Since Phillips Distilling created the first schnapps in the 1930's, we've been innovators in the spirits industry," said Dean Phillips, CEO and president of Phillips Distilling Company. "Coconut is the fashionable new flavor with consumers and bartenders. However, people associate it only with rum. Now vodka lovers have a premium alternative."

It seems like the world is going coconuts! With big names investing in coconut water brands, coconut is the latest drink craze to invade the American marketplace. Light and sweet, this coconut vodka tastes delicious when used in a cocktail, neat, or on the rocks.

"This is probably one of the most exciting flavors yet," Phillips said. "The response has been outstanding -- people really love it."

UV Coconut Vodka makes the coolest cocktail at the hottest bars. It is also the perfect refreshment for entertaining with friends for any occasion. Whether you are mixing cocktails at a party or simply in the mood for an exotic and luxurious new flavor, UV Coconut Vodka encourages you to shake it, mix it, and let the celebration begin!  Mix one part of luscious UV Coconut Vodka with one part pineapple juice for the ultimate tropical cocktail, the UV Pina Colada. The tropics have never been closer.

UV Coconut Vodka is the 11th variety of flavored vodka for the popular UV Vodka brand. Other flavors include cherry, blue raspberry, vanilla, grape, apple, citruv, orange and lemonade. Visit www.uvvodka.com for additional information and recipes.

UV Coconut Vodka is available in all bottle sizes. The suggested retail price for the .750ml is $12.99. UV Coconut Vodka is currently available across the U.S. and Canada. The UV Vodka brand is already on track to exceed sales of 1 million cases for 2010. The introduction in other markets will be communicated at the time for the launch in each market.

About Phillips Distilling Company

From a small distributor of candy and newspapers to becoming one of the most innovative and enduring distilled spirit companies in the United States, Phillips Distilling Company has been producing high-quality products using the finest ingredients sourced from around the globe for five generations. From America's first schnapps in the 1930's, to flavored vodka in the 1950's, to flavored whiskey in the 2000's, Phillips has always been a pioneering company while continuing to operate as one of America's last family owned spirits businesses. The Phillips portfolio includes the UV Vodka line of flavored vodkas, Prairie Organic Vodka, Trader Vic's Rums, Liqueurs and Cocktails, Feckin Irish Whiskey, Phillips Union Whiskey, SourPuss Liqueurs and Ice Hole Liqueurs. The company is based in Minneapolis.

For more information, visit www.phillipsdistilling.com

SOURCE Phillips Distilling Company

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http://www.phillipsdistilling.com
http://www.uvvodka.com