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Phiten® Signs Matt Hasselbeck to Endorsement Deal
Hasselbeck Becomes First Pro Football Player to Endorse Phiten Branded Sports Accessories
TORRANCE, Calif., Sept. 9 /PRNewswire/ -- Phiten®, the innovator and original maker of the titanium necklace and precious metal-infused health and wellness products, today announced an exclusive contract with Matt Hasselbeck of the Seattle Seahawks, making the star quarterback the first professional football player to endorse Phiten branded sports accessories and personal care lines.
Hasselbeck becomes an official Phiten athlete through the new endorsement deal that will extend through the 2010-11 football season including post season play.
Matt Hasselbeck stated: "Phiten athletes are in an elite class and I'm honored to join that group. I've been a fan of Phiten products since 2004 and have used everything from their titanium necklaces and bracelets to their athletic tapes and sports wraps. I'm never without them."
Since becoming the starting quarterback in 2003, Hasselbeck has led Seattle to five playoff appearances and a Super Bowl appearance as well as being selected three times for the Pro Bowl.
About Phiten®
Phiten products are worn by elite athletes all over the world, and aid in counteracting the stress and fatigue of everyday life, while enhancing your health, energy and well-being. Headquartered in Torrance, Calif., Phiten shops are located in Seattle, Torrance and Honolulu. Phiten products are available at retailers across the nation, particularly sporting goods. For more information, please visit www.PhitenUSA.com.
| CONTACT: The Lavidge Company | |
| Jennifer Spangler | |
| 480-998-2600 ext. 552 | |
| Joseph Valdez | |
| 480-998-2600 ext. 540 | |
SOURCE Phiten
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http://www.PhitenUSA.com
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