Physicians Mutual Joins Effort to Educate Consumers on Life Insurance

    OMAHA, Neb., Sept. 12 /PRNewswire/ -- Physicians Mutual is partnering
 with the Life and Health Insurance Foundation for Education (LIFE) to
 support Life Insurance Awareness Month (LIAM) this September, an
 industry-wide initiative aimed at educating the public about the importance
 of financially protecting their loved ones.
     "At Physicians Mutual, we are proud to join this national effort," said
 Physicians Mutual Executive Vice President and Chief Marketing Officer Rob
 Reed. "With approximately 68 million Americans having no life insurance
 coverage at all, the need to help individuals understand the importance for
 adequate life insurance is clear."
     Physicians Mutual is supporting this initiative through marketing
 communication efforts including direct marketing promotions and an
 awareness program to company agents. In addition, the company will also
 host an educational seminar for its employees and their families on the
 importance of life insurance.
     "During Life Insurance Awareness Month, we are continuing our
 commitment of doing the right thing," said Reed. "Physicians Mutual
 encourages consumers to meet with qualified life insurance agents or
 financial planners who can assess their life insurance needs and determine
 the type of life insurance that best fits their needs and budget."
     About Physicians Mutual
     Physicians Mutual Insurance Company and Physicians Life Insurance
 Company, a member of the Physicians Mutual family, provide a full portfolio
 of health and life insurance products, as well as financial products. The
 combined companies have assets of more than $2 billion.
     Both Physicians Mutual and Physicians Life consistently receive high
 grades from independent insurance analysts. They have an A.M. Best rating
 of "A (Excellent)," based on financial strength. Standard and Poor's(R)
 gives both Physicians Mutual and Physicians Life an "AA- (Very Strong)"
 rating. Weiss Ratings, Inc. gives Physicians Mutual an "A+ (Excellent)"
 rating and Physicians Life an "A- (Excellent)" rating. In addition,
 Physicians Mutual is one of only two companies to be ranked in the Wards'
 Top 50 for 16 straight years.
     Founded in 1902, Physicians Mutual's headquarters are in Omaha,
 Nebraska. For more information on Life Insurance Awareness Month, visit
 www.life-line.org or www.PhysiciansMutual.com.
     (Product not available in New York state.)
     Trees in Memory Program
     In April of 2004, Physicians Mutual and Physicians Life Insurance
 Company began partnering with The National Arbor Day Foundation to plant
 trees in national forests on behalf of its customers. Through the
 Foundation's Trees in Memory program, the company plants a tree in memory
 of each life insurance policyowner who passes away. Currently, Physicians
 Mutual has planted more than 50,000 trees in the Ocala National Forest to
 celebrate the memory of our policyowners.
 
 

SOURCE Physicians Mutual

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