OMAHA, Neb., Sept. 12 /PRNewswire/ -- Physicians Mutual is partnering with the Life and Health Insurance Foundation for Education (LIFE) to support Life Insurance Awareness Month (LIAM) this September, an industry-wide initiative aimed at educating the public about the importance of financially protecting their loved ones. "At Physicians Mutual, we are proud to join this national effort," said Physicians Mutual Executive Vice President and Chief Marketing Officer Rob Reed. "With approximately 68 million Americans having no life insurance coverage at all, the need to help individuals understand the importance for adequate life insurance is clear." Physicians Mutual is supporting this initiative through marketing communication efforts including direct marketing promotions and an awareness program to company agents. In addition, the company will also host an educational seminar for its employees and their families on the importance of life insurance. "During Life Insurance Awareness Month, we are continuing our commitment of doing the right thing," said Reed. "Physicians Mutual encourages consumers to meet with qualified life insurance agents or financial planners who can assess their life insurance needs and determine the type of life insurance that best fits their needs and budget." About Physicians Mutual Physicians Mutual Insurance Company and Physicians Life Insurance Company, a member of the Physicians Mutual family, provide a full portfolio of health and life insurance products, as well as financial products. The combined companies have assets of more than $2 billion. Both Physicians Mutual and Physicians Life consistently receive high grades from independent insurance analysts. They have an A.M. Best rating of "A (Excellent)," based on financial strength. Standard and Poor's(R) gives both Physicians Mutual and Physicians Life an "AA- (Very Strong)" rating. Weiss Ratings, Inc. gives Physicians Mutual an "A+ (Excellent)" rating and Physicians Life an "A- (Excellent)" rating. In addition, Physicians Mutual is one of only two companies to be ranked in the Wards' Top 50 for 16 straight years. Founded in 1902, Physicians Mutual's headquarters are in Omaha, Nebraska. For more information on Life Insurance Awareness Month, visit www.life-line.org or www.PhysiciansMutual.com. (Product not available in New York state.) Trees in Memory Program In April of 2004, Physicians Mutual and Physicians Life Insurance Company began partnering with The National Arbor Day Foundation to plant trees in national forests on behalf of its customers. Through the Foundation's Trees in Memory program, the company plants a tree in memory of each life insurance policyowner who passes away. Currently, Physicians Mutual has planted more than 50,000 trees in the Ocala National Forest to celebrate the memory of our policyowners.
SOURCE Physicians Mutual