2014

Pictures to Click-thrus: Curata and Zemanta Partnership

CAMBRIDGE, Mass., Feb. 11, 2013 /PRNewswire-iReach/ -- Curata, a business grade end-to-end curation software, unveiled their integration and partnership with Zemanta to launch "Image Recommendations." The recommended images can be used for all aspects of the product, including curated content, curated topics and original blog content.

(Photo: http://photos.prnewswire.com/prnh/20130211/CG58219)

Articles curated with pictures get 47% more click-thru activity than content without, as show in Curata's Curation Habits Report 2012.  Curata, a business grade content curation platform, has integrated with Zemanta's API to launch the image recommendations, allowing customers to add images not only to curated content, but to topics and original blog content as well.

"This is another fantastic use of Zemanta's industry leading semantic web API and Curata is a great partner to have in our corner," said Tin Dizdarevic, Marketing Director, Zemanta.

According to Bivha Singh, Curata's VP of Product, "this allows marketers to easily optimize their content quickly, giving them the added bonus of images and increasing their click-thru."

About Curata:

Curata provides easy-to-use marketing solutions for content curation and content marketing. It allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. Curata was founded in 2007 and is headquartered in Cambridge, Mass.

About Zemanta:

Zemanta is a leading semantic service for bloggers that helps them blog better, easier and faster. By suggesting related posts, pictures, relevant in-text links and tags, bloggers can enrich their posts in a way that gets more traffic, more clicks, more recommendations and makes their posts look more attractive. Zemanta was launched in 2007 after being chosen as a winner of Seedcamp.

Media Contact: Jessie Zubatkin Curata, Inc., 617-500-0199, jessie@curata.com

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SOURCE Curata, Inc.



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