Pilot Pen Wins Magna Doodle(R) Trademark Lawsuit

Mattel France Ordered to Cease Marketing its Similarly Named Drawing Toy

- French Tribunal Rules Toy Giant Must Pay 500 Euros Per Infringement -

Nov 21, 2006, 00:00 ET from Pilot Pen Corporation of America

    TRUMBULL, Conn., Nov. 21 /PRNewswire/ -- Pilot Pen Corporation of
 America announced today that the Tribunal de Grande Instance of Paris has
 handed down a significant ruling which may have sweeping repercussions
 against Mattel France for infringement of French and Community trademarks
 licensed in association with the Magna Doodle(R) drawing toy. For more than
 25 years, Magna Doodle has ranked as a top-selling educational toy in the
 U.S. and around the world, and achieved recognition as a classic toy.
 Consumers are reminded to look for the authentic Magna Doodle product when
 they shop.
     In 2004, Pilot Pen filed lawsuits against Mattel France in Europe and
 Fisher-Price, Inc. and Mattel, Inc. in U.S. federal court for violations
 that included choosing a trademark, "Doodle Pro," which is confusingly
 similar to the famous "Magna Doodle" trademark. Pilot alleged that other
 infringements included use of the identical Magna Doodle product
 configuration as well as packaging that was virtually the same as the
 previously licensed authentic toy.
     "For Mattel France to market a drawing toy with a name found to be so
 similar to Magna Doodle as to be condemned as counterfeiting by the French
 Tribunal is indeed disturbing," said Tony Craig, Manager of New Business
 Development for Pilot Pen. "We welcome the French Tribunal's decision to
 protect the "Magna Doodle" name by upholding Pilot's intellectual property
 rights which were adjudged to have been violated by these former
     Pilot Pen Corporation of America owns the trademark "Magna Doodle,"
 which is protected under French registration (n degrees 1 384 660) and EC
 registration (n degrees 2 496 115), both for toys and magnetic drafting
 boxes. The Ohio Art Company - maker of the popular "Etch A Sketch" toy -
 has been authorized to manufacture and distribute Magna Doodle in Europe,
 and holds a distribution agreement with Hasbro France, which has been
 authorized in the French territories since February 2005. Magna Doodle is
 sold under the Playskool brand in Europe, Vivid in the U.K. and Ohio Art in
 the U.S.
     On October 27, 2006, the French Tribunal ruled that by making use of
 the "Magna Doodle" and "Doodle Pro" brands, without the authorization of
 Pilot Pen Corporation of America, Mattel France committed acts of
 counterfeiting by reproduction and imitation of trademarks held by Pilot.
 The Tribunal also ruled that Mattel France is prohibited from continuing
 its actions under penalty of 500 euros per infringement, to take effect
 from the date the decision was served. The judgment is immediately
 enforceable even though Mattel France has filed an appeal.
     First conceived as a presentation board for use in cleanrooms, Magna
 Doodle is manufactured with a unique technology that allows users to write
 on the panel surface with a magnetic pen and magically erase the image with
 the sweep of a magnetic eraser. Today, more than 65 million Magna Doodle
 drawing toys stimulate creativity and mental acuity in children of all
 ages. As it has been for nearly a quarter of a century, the authentic Magna
 Doodle toy can be found this holiday season on retail shelves around the
     Media Contact:
     Caren Browning
     The Morris + King Company
     (212) 561-7464

SOURCE Pilot Pen Corporation of America