Pilot Pen's Magna Doodle(R) Color Plus(TM) Wins Prestigious Awards From MSNBC and The Great American Toy Test
'The World's Favorite Way to Doodle' Boasts Exciting New Colors With its
First Innovation in 30 Years
- Magnetic Partnership Between Pilot Pen and Ohio Art is Off and Running -
NEW YORK, Dec. 20 /PRNewswire/ -- Pilot Pen Corporation of America, best known for its high quality writing instruments, has announced that Magna Doodle(R) Color Plus(TM), a new and innovative version of the World's best loved magnetic drawing toy, is a winner in both the Great American Toy Test and MSNBC's Toy Test 2006. First introduced in 1974 as a "dustless chalkboard," Magna Doodle(R) quickly became a classic toy and leader in its category. When Pilot Pen combined forces in 2004 with Ohio Art, maker of another powerful favorite, Etch A Sketch, the synergy between the two brands began to take off. "Bringing Magna Doodle(R) and Etch A Sketch together created the perfect marriage," says Tony Craig, Manager of New Business Development for Pilot Pen Corporation of America. "The new Magna Doodle(R) Color Plus(TM), which has been acknowledged by The Great American Toy Test and MSNBC, boasts the most exciting breakthrough in magnetic drawing toy technology in the past 30 years. We're thrilled to see how much children and parents are going for it." In its first year of production, Magna Doodle(R) Color Plus(TM) is being recognized by the Great American Toy Test as one of the "best" Arts & Crafts toys. More than 90 major toy makers entered toys in this year's Great American Toy Test, contributing approximately 4,000 toys. Sets of 50 comparable toys were shipped to daycare and latchkey kid centers in 46 different locations across the United States where teachers and supervisors observed the play of 2 to 12-year-old kids for three weeks and graded the toys on their overall quality, durability, ease of assembly, maintenance, short-term and long-term interest, educational value, safety and degree of fun. MSNBC's ConsumerMan Herb Weisman also chose Magna Doodle(R) Color Plus(TM) as one of this year's best new Educational Toys that children will want to "play with over and over again." For MSNBC's Toy Test, 100 different toys, all donated by manufacturers, were sent to 15 child care centers in the greater Seattle area. Nearly 2,000 kids played with the toys and after two weeks their teachers rated each toy on its level of fun, ease of use, durability and long-term interest. "The Magna Doodle(R) Color Plus is an inventive and imaginative extension of an already classic brand," says Larry Killgallon, President of Ohio Art Company. "We are especially honored and proud to receive recognition from the Great American Toy Test, as it has presented a unique opportunity for Ohio Art and Pilot Pen to continue to expand together." Magna Doodle(R) Color Plus(TM) uses a unique dual-tipped Magic Double Doodle(TM) Stylus that enables children to draw in red or blue, and the Magic Color-Change Magnet which instantly switches drawing creations from blue to red and red to blue. The no-mess creative Magna Doodle(R) has inspired "oodles of doodles" and recently celebrated 25 years of creative fun; it is a consistent top-seller in the arts and crafts category with approximately 68 million Magna Doodle(R) toys sold since its creation. Magna Doodle(R) can be found in just about every child's toy chest and is America's favorite traveling friend. With a suggested retail price of $17.99, the Magna Doodle(R) Color Plus(TM) is recommended for children ages 3 and up and is available at KB Toys, Meijer's department stores and local retailers across the country or online at Target.com, eToys, Whiz Kids and many others. Press Contact: Caren Browning The Morris + King Company (212) 561-7464 firstname.lastname@example.org
SOURCE Pilot Pen Corporation of America
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.