NEW YORK, Dec. 20 /PRNewswire/ -- Pilot Pen Corporation of America,
best known for its high quality writing instruments, has announced that
Magna Doodle(R) Color Plus(TM), a new and innovative version of the World's
best loved magnetic drawing toy, is a winner in both the Great American Toy
Test and MSNBC's Toy Test 2006.
First introduced in 1974 as a "dustless chalkboard," Magna Doodle(R)
quickly became a classic toy and leader in its category. When Pilot Pen
combined forces in 2004 with Ohio Art, maker of another powerful favorite,
Etch A Sketch, the synergy between the two brands began to take off.
"Bringing Magna Doodle(R) and Etch A Sketch together created the
perfect marriage," says Tony Craig, Manager of New Business Development for
Pilot Pen Corporation of America. "The new Magna Doodle(R) Color Plus(TM),
which has been acknowledged by The Great American Toy Test and MSNBC,
boasts the most exciting breakthrough in magnetic drawing toy technology in
the past 30 years. We're thrilled to see how much children and parents are
going for it."
In its first year of production, Magna Doodle(R) Color Plus(TM) is
being recognized by the Great American Toy Test as one of the "best" Arts &
Crafts toys. More than 90 major toy makers entered toys in this year's
Great American Toy Test, contributing approximately 4,000 toys. Sets of 50
comparable toys were shipped to daycare and latchkey kid centers in 46
different locations across the United States where teachers and supervisors
observed the play of 2 to 12-year-old kids for three weeks and graded the
toys on their overall quality, durability, ease of assembly, maintenance,
short-term and long-term interest, educational value, safety and degree of
MSNBC's ConsumerMan Herb Weisman also chose Magna Doodle(R) Color
Plus(TM) as one of this year's best new Educational Toys that children will
want to "play with over and over again." For MSNBC's Toy Test, 100
different toys, all donated by manufacturers, were sent to 15 child care
centers in the greater Seattle area. Nearly 2,000 kids played with the toys
and after two weeks their teachers rated each toy on its level of fun, ease
of use, durability and long-term interest.
"The Magna Doodle(R) Color Plus is an inventive and imaginative
extension of an already classic brand," says Larry Killgallon, President of
Ohio Art Company. "We are especially honored and proud to receive
recognition from the Great American Toy Test, as it has presented a unique
opportunity for Ohio Art and Pilot Pen to continue to expand together."
Magna Doodle(R) Color Plus(TM) uses a unique dual-tipped Magic Double
Doodle(TM) Stylus that enables children to draw in red or blue, and the
Magic Color-Change Magnet which instantly switches drawing creations from
blue to red and red to blue.
The no-mess creative Magna Doodle(R) has inspired "oodles of doodles"
and recently celebrated 25 years of creative fun; it is a consistent
top-seller in the arts and crafts category with approximately 68 million
Magna Doodle(R) toys sold since its creation. Magna Doodle(R) can be found
in just about every child's toy chest and is America's favorite traveling
With a suggested retail price of $17.99, the Magna Doodle(R) Color
Plus(TM) is recommended for children ages 3 and up and is available at KB
Toys, Meijer's department stores and local retailers across the country or
online at Target.com, eToys, Whiz Kids and many others.
The Morris + King Company
SOURCE Pilot Pen Corporation of America