Pink Taco Stadium? Morton Stadium? Pink Taco, Famed Morton Family Spice Up Sports World With Blockbuster Bid for Cardinals Stadium Naming Rights
Restaurant Dynasty Behind Morton's Steakhouse, Hard Rock Cafe, Casino &
Resort & Pink Taco Makes Largest Naming Rights Offer in Arizona History for
New Cardinals Football Stadium
SCOTTSDALE, Ariz., Aug. 21 /PRNewswire/ -- The Fiesta Bowl partnered with a bag of chips. So why not America's hottest and most colorfully named Mexican restaurant concept for the Arizona Cardinals acclaimed new stadium? (Logo: http://www.newscom.com/cgi-bin/prnh/20060821/LAM049LOGO) The family behind Morton's Steakhouse, Hard Rock Cafe, Hard Rock Hotel & Casino and now the uber-hot Pink Taco Restaurant has officially approached the Arizona Cardinals about securing the naming rights for the home of the Arizona Cardinals, 2007 College Football Championship and 2008 Super Bowl. And with a starting offer of $3 million per year, the Morton Family would eclipse numerous other football stadium naming rights deal and the annual payments of naming rights partners for the Arizona Diamondbacks baseball stadium (Chase Field) and arena housing the Phoenix Suns (US Airways Center). Glendale Arena, home of the Phoenix Coyotes and most of the major concerts to visit the Phoenix Metro area since 2003, has yet to secure a naming rights partner but is believed to be asking less than the Morton's initial offer for Cardinals Stadium. The Mortons are friends of Matt Leinart, huge fans of the NFL and acquaintances and business associates with some of the most famous people in the world. They would definitely not be the same old, boring corporate naming rights partner. The Morton Family, which has recently sold part of its assets for approximately $1.2 billion, is looking for new opportunities -- and to finalize this naming rights deal swiftly. In order to demonstrate their seriousness during a meeting last week with Cardinals officials, Peter Morton wrote and Harry Morton presented a $5 million check. "We have the financial backing, the edge and a generational track record of success that would result in a dynamic, incredible partnership with the Cardinals organization and the fantastic facility they built," Pink Taco President & CEO Harry Morton said. "We are especially attracted to the Arizona Cardinals newly invigorated, youthful, aggressive approach to business. Besides demonstrating our seriousness with today's press conference and offer we also want to know that we're not going to run into some of the foolishness we encountered in Scottsdale -- before we enter into a potential nine figure commitment." Peter and Harry Morton are scheduled to visit with Cardinals ownership later this week. Pink Taco opened its first restaurant in Las Vegas' Hard Rock Hotel. After being courted by the nation's top developers Harry Morton opened Pink Taco's second restaurant in Scottsdale, Arizona earlier this year. Scottsdale's mayor raised questions about the name, despite no such controversy in over six years of operation in Las Vegas. The Scottsdale debate sparked coverage across the country and Arizona, even finding its way to The Daily Show and Saturday Night Live. The public rallied behind the restaurant. Since opening in late June, 2006 Pink Taco is among the most successful restaurants in Arizona history. Pink Taco is a rapidly expanding restaurant empire opening its third locations this January in Los Angles. Other sites in the works include San Diego, another in Arizona, San Francisco, Chicago, Huntington Beach, and Dallas. The potential alliance between Pink Taco and the stadium provides a terrific opportunity to directly assist the NFL's ongoing efforts to attract 21-34 year old males -- a highly coveted and much needed demographic for the NFL. The restaurant's pop-culture popularity is evident in the overwhelmingly positive launch of the restaurant, both locally and nationally. Pink Taco's third restaurant will open this January in Los Angeles. Friends with numerous NFL owners, the Morton Family is a huge fan of the NFL and NCAA college football and has long been interested in the possibility of becoming more directly involved with the NFL, even contemplating team ownership. Peter, who founded Hard Rock Cafe in 1972 and later sold the worldwide restaurant group as well as the hotel and casino for nearly $1.2 billion combined. Peter's father, Arnold, founded the legendary Morton's Steakhouses. If they ultimately negotiate an agreement with Cardinals ownership the Morton Family would prefer to brand the stadium as "Pink Taco Stadium." They may also be open to "Morton Stadium" if there can be a heavy emphasis on Pink Taco marketing, merchandising and offerings throughout the stadium. Time is money. A partnership with Pink Taco/Morton would help Cardinals Stadium avoid the naming rights delays associated with Glendale Arena and end its inclusion as one of the 14 NFL facilities without a corporately sponsored stadium. And the Morton proposal, besides being the richest in Arizona history, would surpass football stadium deals in Detroit, Jacksonville, St. Louis, Pittsburgh, San Francisco and San Diego, among others, as well as numerous others for baseball, basketball, collegiate and hockey facilities. Pink Taco Scottsdale is located at 7135 E. Camelback Road at the Scottsdale Waterfront. To reach the restaurant, call 480.675.7777 or visit www.pinktaco.com
SOURCE Pink Taco
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