LOS ANGELES, Feb. 3, 2014 /PRNewswire/ -- Pinkberry will celebrate National Frozen Yogurt Day with a special offer. On Thursday, February 6 from 3 p.m. to 7 p.m., participating Pinkberry stores will treat customers to a free small Pinkberry frozen yogurt with toppings of their choosing when they simply 'like' their local Pinkberry Facebook page.
This promotion marks the launch of Pinkberry's local social media program which extends the brands digital reach with store-level Facebook pages to build local communities. Pinkberry is recognized for its significant consumer engagement on social channels via mobile devices and is ranked #1 in the category as a "Top Mobile Brand" by the Restaurant Social Media Index (http://rsmindex.com/2013-top-mobile-brands-q3).
"We will continue to integrate mobile, social and local experiences to define new ways to engage with our guests," said Ron Graves, CEO of Pinkberry, "These pages will strengthen our local community connection and provide more understanding to exceed the expectations of our customers every day."
Pinkberry creates tastes worth obsessing over and asks its fans to join the obsession by liking its local Facebook and following Instagram to discover topping combinations, get news and offers as well as share their favorites using the hashtag #Pinkberryobsession.
Pinkberry launched in West Hollywood, Calif. in 2005 as the original brand that reinvented the category and now has more than 245 stores worldwide in 17 countries. Today, Pinkberry continues to delight everyone we serve with an experience made up of distinctive product, outstanding service and inspirational design. Pinkberry creates one of a kind, light and refreshing treats with an uncompromising commitment to quality. For more information on Pinkberry, visit www.pinkberry.com or on Facebook www.facebook.com/pinkberry or Twitter @pinkberry.