Pinkberry's Celebrity Swirl

Pinkberry New England Teams Up With Local Celebrity Chef Joanne Chang to Create Limited Edition New Flavor to Help End Childhood Hunger

Nov 25, 2015, 13:47 ET from Pinkberry New England

BOSTON, Nov. 25, 2015 /PRNewswire/ -- With 10 locations in Massachusetts, Pinkberry New England, is introducing its new Celebrity Swirl campaign bringing the flavors, products and talents of local icons and chefs into its test kitchen. First up, executive pastry chef and co-owner of Flour Bakery Joanne Chang in Boston, MA is working with the Pinkberry New England team to create a flavor inspired by her world famous sticky buns, which will available from December 1st, 2015 through December 31st, 2015 with 10% of the flavor's proceeds to go to Share Our Strength's No Kid Hungry campaign.

"The Celebrity Swirl campaign will be an ongoing initiative based on the flavors that we revere here in New England. Whether it be an actual iconic product, a particular brand, or an individual that is part of the lexicon that makes up the culinary landscape, we want to honor that. We also thought it was extremely important to ensure that a percentage of the proceeds went back to a charity that was meaningful to our flavor curator," said Trippe Lonian, chief executive of NE Frog Pond LLC, Pinkberry's area developer for most of New England.

Incorporated into the proprietary blend, guests of Pinkberry New England will taste hints of cinnamon, pecans and caramel that was developed by the R & D team of Pinkberry under the watchful eye of Chef Joanne Chang. The new signature flavor referred to simply as "Joanne Chang's Sticky Bun" is just in time for the holidays. The signature flavor's suggested pairing - an actual sticky bun from Flour Bakery - will also be an available topping at all the stores for the month of December 2015 as well.

Joanne opened Flour in 2000 with the inspiration to make life sweeter. The bakery and café has been featured in Gourmet, Food & Wine, Bon Appetit, the New York Times, Conde Nast Traveler, Lucky magazine, Inc. Magazine, and Boston Magazine, as well as receiving a slew of Best of Boston awards. Joanne's sticky buns became nationally known in 2007 when she beat Bobby Flay in a throwdown on the Food Network, gaining popularity and becoming one of the most iconic flavors around Boston.

"I'm a huge Pinkberry fan and it goes without saying that having your own Pinkberry flavor is an honor. That all being said, the opportunity to generate awareness and donations for No Kid Hungry, a charity that Christopher and I are closely tied to, made this all that much sweeter," said Chef Joanne Chang.

Today, one in five kids in the United States struggle with hunger. Using proven, practical solutions, Share Our Strength's No Kid Hungry campaign is ending childhood hunger by ensuring all children get the healthy food they need, every day. No Kid Hungry connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals.

Joanne Chang's Sticky Bun Flavor will be available from December 1st, 2015 through December 31st, 2015 at the following Pinkberry locations in New England including: Newbury Street (Boston), South Station (Boston), Prudential Center (Boston), North End (Boston), Harvard Square (Cambridge), Chestnut Hill (Newton), Hingham,  Wellesley, South Shore Plaza in Braintree, North Beverly.

For more information on Pinkberry and where to find a store near you, please visit: www.pinkberry.com.

About Pinkberry:

Pinkberry launched in Los Angeles, Calif., in 2005 as the original brand that reinvented frozen yogurt and now has more than 250 stores worldwide in over 20 countries. Today, Pinkberry continues to create treats that taste as good as they make you feel in an experience comprised of distinctive product, outstanding service and inspirational design. At Pinkberry you can taste the difference of an uncompromising commitment to quality and freshness. For the latest information on its innovation visit www.pinkberry.com

SOURCE Pinkberry New England



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