Together, Pinterest and Moat will give marketers more confidence to shift branding dollars to digital and mobile by providing independent 3rd party measurement combined with insightful metrics across the Pinterest platform. The partnership supports Moat's goal of making brand advertising more effective online through better measurement and Attention Analytics while providing Pinterest with a new set of metrics to demonstrate the value of their advertising to brands.
"Pinterest has selected Moat for their ability to go beyond viewability and demonstrate the unique value of Pinterest advertising, " said Tim Kendall, President at Pinterest. "By working with Moat, we provide marketers with the ability to measure and optimize across actionable metrics from a trusted, leading measurement partner."
"We are thrilled to partner with Pinterest, one of the most powerful and unique platforms for marketers today," said Jonah Goodhart, CEO and Co-Founder of Moat. "Moat is committed to delivering in-depth analytics and trusted digital measurement that is truly cross-platform. Pinterest shares our commitment to transparency, and together we're excited to provide brands with greater insight into how their audiences pay attention."
Source Pinterest blog - https://blog.pinterest.com/en/150-million-people-finding-ideas-pinterest
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