SAN DIEGO, May 19, 2016 /PRNewswire/ -- Pirch, the innovative home retailer that showcases the world's most admired kitchen, bath and outdoor appliances announces expansion into New York City with the opening of its flagship showroom in SoHo on Saturday, May 21. Joining eight locations across the country, Pirch SoHo will bring serendipitous joy to guests with its one-of-a-kind experiential environment. At the coveted corner of Broome and Lafayette Streets, the 32,000 square foot showroom spans three floors of a historic, former ironworks building.
Pirch is more than just a store. As the first and only retailer to bring luxury home brands to life, Pirch encourages guests to try before they buy, inviting them to experience and "test drive" all merchandise within the carefully curated showroom that features more than 30 interactive vignettes.
"Pirch is dedicated to breaking the mold in the home and appliance industry, bringing meaningful experiences and joyful memories into the households of our guests," said Jeffery R. Sears, Pirch CEO and Co-founder. "As the premiere retailer bringing the world's most admired brands to life, our flagship showroom is designed as a place for guests to ignite inspiration and fuel discovery."
Faucets will turn on and water will flow, hearths will flicker and timers will beep, allowing guests to explore, discover and fall in love with the appliances and decorative plumbing products that suit their lifestyle before they purchase. Paying tribute to the surrounding community, Pirch SoHo offerings have been selected with a metropolitan mindset, keeping the scale of New York City apartments in consideration.
The experiences at Pirch SoHo are incredibly unique. Guests can test up to 40 showerheads or book a private steam shower in Sanctuary, the exclusive, experiential home spa. Pirch chefs will demonstrate various culinary and outdoor appliances around the clock – from state-of-the-art steam ovens, to the Evo Mongolian Grill – in the live demo kitchens, Savor and Patio. Guests will also have the opportunity to roll up their sleeves during complimentary cooking classes to learn tricks for working with various appliances. And a visit is not complete without experiencing Pirch SoHo's one-of-a-kind Connected Loft, the live vignette that showcases cutting-edge technology from Innit within the interactive setting of a loft apartment.
Pirch features top-of-the-line brands such as Sub-Zero, Wolf, Miele, La Cornue, Thermador, Samsung, Bertazzoni, Gessi, apaiser, ROHL, Kalamazoo Outdoor, Lynx Grills, Viking and more. The store will also feature exclusive products and brands that can't be found anywhere else. Guests can shop with certainty as Pirch offers the absolute best price guaranteed and most comprehensive, bumper-to-bumper warranty in the industry. Unlike competitors, Pirch does not outsource installation services and offers professional trained technicians
"More than an appliance retailer, at Pirch we believe in bringing joy, romance and fun back into shopping," said Jim Stuart, Pirch Chairman and Co-founder. "Meaningful experiences are more important than business transactions. At Pirch, we encourage our guests to touch, feel and try our state-of-the-art offerings – the very investment pieces that in the end, will shape memories in their homes."
Timed to the debut of the SoHo showroom, Pirch will launch an innovative marketing campaign photographed by acclaimed photographer Liz Von Hoene, which demonstrates how Pirch is "more than just a store." The campaign distinguishes Pirch from typical appliance retailers and features high-profile tastemakers from various industries such as fashion icon, Iris Apfel, author and television personality, Padma Lakshmi, designer and author, Nate Berkus, chef and restauranteur, Geoffrey Zakarian and real estate mogul, Luis Ortiz, among others. Each is captured experiencing different luxuries within the home, drawing a comparison to how they are more than ordinary members of the design, culinary, real estate and fashion communities.
Pirch SoHo is located at 200 Lafayette Street and will be open to guests beginning Saturday, May 21.
Driven by an unbridled passion to reinvent the entire retail shopping experience, Pirch carefully curates and presents only leading brands for indoor and outdoor kitchens and bath. And, for the first time in the industry, Pirch brings these brands to life in experiential showrooms allowing guests to try before they buy so they can make informed decisions. The result is a "one-stop-shop" where guests can focus on how they live, rather than what they want to buy. For more information visit www.Pirch.com.
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