Pizza Patron Goes 'Dual Currency'

Fast-growing Latino Pizza Chain Launches Pizza Por Pesos(TM) Nationwide

Download image

    DALLAS, Jan. 8 /PRNewswire/ -- Pizza Patron, the premier Latino pizza
 brand, which goes by the slogan 'Mas Pizza. Menos Dinero,' announced today
 that it would be accepting Mexican pesos as well as U.S. currency at each
 of its 59 locations nationwide. The Pizza por Pesos(TM) program goes into
 effect immediately, and is scheduled to run until the end of February 2007.
 The timetable may be extended depending upon the needs of their core
 Hispanic customer base.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070108/NYM133 )
     "Many of our customers travel back and forth to Mexico regularly, and
 sometimes they end up with pesos left over," said Ernesto Alonso Hernandez,
 director or restaurant operations for Pizza Patron Inc. "We have always
 welcomed our people, and now we also welcome the currency of our homeland.
 We want to make Pizza Patron a better choice for our customers than any of
 our competitors."
     The program will be supported by in-store graphics and displays that
 feature the flag of Mexico as well as the message "Bienvenido Paisano"
 (Welcome Countrymen).
     Pizza Patron is the only national pizza franchise to offer a 15-inch
 large ready now pizza for $4.99, part of their Lista(R) (ready now) line of
 menu items. The brand has always been committed to providing an affordable
 family meal, and now makes it even more convenient with the acceptance of
 Pesos!
     About Pizza Patron
     Pizza Patron was founded by Antonio Swad in 1986. Since franchising
 began in March 2003, the brand has gone from four locations to 59, with
 more than 40 under development. Pizza Patron features fun and festive pizza
 stores that are community based in Spanish speaking or predominately
 Hispanic neighborhoods. The brand has both carry-out and dine-in locations,
 a number of which feature the newly developed Lista(R) Drive-thru window.
 In 2006, Pizza Patron introduced its "Lista(R)" (ready now) program,
 offering large pepperoni pizzas and 8-piece Fiesta Wings(TM) (available in
 Lime 'n Pepper, Garlic con Queso and Buffalo) for $4.99. All pizza dough is
 made fresh throughout the evening; no preservatives are added or needed.
 The sauce is prepared fresh in the stores from crushed Roma tomatoes and
 only 100 percent mozzarella is used. Whole and half pizzas are offered at
 prices as low as $4.99 for a large pizza with cheese and one topping and
 $3.49 for the same half pizza. A large "La Patrona" pizza with everything
 is only $7.99. For more information, visit www.pizzapatron.com .
 
 

SOURCE Pizza Patron