Placido Domingo Set to Drive BMW Hydrogen 7

Famed Tenor Becomes Latest To Be Given BMW Hydrogen 7 For Everyday Use on

U.S. Roadways

Oct 02, 2007, 01:00 ET from BMW of North America, LLC

    WOODCLIFF LAKE, N.J., Oct. 2 /PRNewswire/ -- World-renowned opera
 singer- conductor Placido Domingo will be given the keys to a BMW Hydrogen
 7 - the first hydrogen-powered luxury sedan - for his everyday use, BMW
 announced today. Widely regarded as the greatest operatic artist of modern
 times, Domingo joins several other preeminent figures in entertainment,
 government, the environment and more, as the latest person to drive the BMW
 Hydrogen 7 on U.S. roadways as a part of the BMW Hydrogen 7 Pioneer
 Program, designed to help the company in its mission to build widespread
 support of hydrogen as a viable alternative to fossil fuels.
     "It is an honor to be taking part in this initiative by BMW to educate,
 inform and, ultimately, to impact how we as a society think about
 alternative energy and the health of our planet," said Domingo. "Having
 worked on numerous natural disaster relief efforts, I've witnessed
 first-hand the profound impact that environmental and climate changes can
 have on humanity. I feel it is the duty of everyone on this planet to
 learn, become involved in the fight, accept change and be part of the
     In addition to his prolific operatic career, Placido Domingo is a
 dedicated public advocate, raising millions of dollars through special
 benefit concerts to help such causes as the victims of the 1985 Mexican
 earthquake, AIDS and more. He has become one of the most decorated and
 honored artists in the world today, acknowledged as a Kennedy Center
 Honoree, a Commander of France's Legion of Honor, the Honorary Knighthood
 of the British Empire and the highest decoration in the US, the Medal of
     Running in hydrogen mode, the BMW Hydrogen 7 essentially emits nothing
 but water vapor, representing a major step in reducing harmful CO2
 emissions. It is not a concept car, but a production model vehicle that has
 successfully completed the entire Product Development Process. While the
 BMW Hydrogen 7 is not for sale, it is considered to be a milestone in
 bringing forward hydrogen as the sustainable fuel for individual
     By harnessing the power and influence of individuals who, like Placido
 Domingo, are at the forefront of their respective disciplines, BMW hopes to
 continue to generate support of hydrogen-drive vehicles in the short term
 and stimulate demand for a viable hydrogen infrastructure in the long-term.
     A number of entertainers, politicians, business leaders and more have
 opted for a BMW Hydrogen 7 as their energy-efficient ride of choice,
 including Brad Pitt and Angelina Jolie at the "Ocean's 13" premiere in
 Hollywood; Fox Entertainment Chairman Peter Liguori at the FOX All-Star
 Party in Santa Monica; Richard Gere and Sharon Stone at the Cinema for
 Peace Gala in Berlin; and "An Inconvenient Truth" producer Davis Guggenheim
 (Oscar(R) for the best Documentary Feature) and Best Foreign Language Film
 Oscar(R) winner, director Florian Henckel von Donnersmarck at the 2007
 Academy Awards; among others. The vehicle has also made an impact oversees,
 with luminaries such as Michael Glos, German Federal Minister for Economy
 and Technology, and G�nter Verheugen, Vice President of the European
 Commission, world renowned soprano Anna Netrebko and many others covering
 more than 1.3 million miles worldwide.
     BMW Group In America
     BMW of North America, LLC has been present in the United States since
 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.
 The BMW Group in the United States has grown to include marketing, sales,
 and financial service organizations for the BMW brand of motor vehicles,
 including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor
 Cars; DesignworksUSA, an industrial design firm in California; a technology
 office in Silicon Valley and various other operations throughout the
 country. BMW Manufacturing Co., LLC in South Carolina is part of BMW
 Group's global manufacturing network and is the exclusive manufacturing
 plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group
 sales organization is represented in the U.S. through networks of 338 BMW
 passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW
 motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce
 Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
 headquarters for North, Central and South America, is located in Woodcliff
 Lake, New Jersey.
     Information about BMW Group products is available to consumers via the
 Internet at:

SOURCE BMW of North America, LLC