PLAE launches its Growth Spurt Guarantee

PLAE kids shoes eases the pain on parents' pockets with innovative new program

Aug 10, 2015, 06:00 ET from PLAE

SAN FRANCISCO, Aug. 10, 2015 /PRNewswire/ -- PLAE, the Red Dot award-winning kids shoe brand, today announced the launch of its "Growth Spurt Guarantee", the first offer of its kind that remedies the challenging dilemma of buying shoes for kids' fast-growing feet.  The Growth Spurt Guarantee gives online customers (via www.goplae.com) 50% off the next size up should their child go through a growth spurt within 30 days from receipt of their purchase.  Kids can grow astonishingly fast, with short and sudden bursts that seemingly happen overnight.  Creating consumer confidence by offering a solution that diminishes the risks for parents enhances the overall shopping experience.

"We're parents.  We get it.  When kids grow fast, it's a mixed blessing," said Ryan Ringholz, PLAE Founder and Chief Designer.  "On one hand it's great to see your kids flourish, but then the realization sets in... they just outgrew something you bought for them only a couple weeks ago.  We wanted to help alleviate the anxiety of that experience."

"This is the future of retail.  PLAE is a conversational commerce company," said Jonathan Spier, PLAE CEO.  "It's about having genuine, meaningful dialog with our community.  The idea for the Growth Spurt Guarantee came directly from our customers so they have a real voice in how we operate – and make changes that can help families everywhere."

The Growth Spurt Guarantee is valid for all customers with a PLAE account.  Customers can register for an account at www.goplae.com

ABOUT PLAE:  Founded in 2012, PLAE creates quality, kid-centric design aimed at chasing wonder and imagination. PLAE shoes combine premium, eco-friendly materials with the biometric science often reserved for elite athletes to construct shoes that endure the rigorous demands of everyday play. Each pair features unique interchangeable straps designed to accommodate fit and fun. This cutting-edge concept allows for limitless looks on just one pair of shoes and the ability to customize fit – a bonus for parents who love variety, versatility and value. PLAE shoes are offered in whole and half sizes 6 tots through 4.5 kids and retail starting at $49.95. Products are available in select domestic and international retailers and online at www.goplae.com.

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SOURCE PLAE



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