PlanetBox Launches a New Way to Do Lunch

SAN RAFAEL, Calif., July 23, 2012 /PRNewswire-iReach/ -- 3rd Stone Design, creators of the PlanetBox lunchbox, today released a new stainless steel, bento style lunchbox designed for adults and kids with larger appetites. The PlanetBox "Launch" follows the success of the smaller PlanetBox "Rover", which has been on the market for the past three years. The newest addition was developed out of continued customer requests for a bigger lunchbox that adults could take to work and older kids bring to school.

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The PlanetBox Launch comes with three built-in compartments designed to hold a variety of healthy foods and thoughtful portion sizes, limiting the possibility of overfilling on unhealthy snacks. The eco-friendly lunchboxes eliminate unnecessary single-serving packaging and excess waste, and are free of harmful toxins, such as BPA. Retail prices range from $49.95-$79.95, and can be purchased at www.PlanetBox.com.

Caroline and Robert Miros, the creators of PlanetBox, originally designed the PlanetBox concept to help eliminate unnecessary waste and encourage healthy eating at schools throughout the world. After increased adult interest and parent feedback, the husband and wife team began developing the Launch a little under a year ago. "We've received countless requests from parents wanting to bring healthier lunches to work, young hipsters with an eye for style, and parents whose tween's appetites were growing as fast as their kids were," mentions Robert. "Luckily, we were able to meet all of these desires in one elegant, smart design."

The USDA's release of "MyPlate" earlier this year helped verify the Miros' mission of changing the way we view and consume our food. "There has been a lot of talk around what type of foods we should eat", mentions Caroline. "But people need tools to make it easy to create a portable healthy lunch.  The PlanetBox compartments were created with reasonable serving sizes for each food group in mind, so it takes the guess work out of making a healthy lunch.  This is a 'smart' lunchbox that does the thinking for you."

Now that PlanetBox has expanded their target market to include teenagers and adults, they hope to bring lunch transportation to the entire green generation.

About 3rd Stone Design, Inc.

Founded in 2005, 3rd Stone Design is a product design firm that develops design solutions for a healthier planet.  In 2009, 3rd Stone Design launched PlanetBox, a custom designed stainless steel lunchbox.  Sales doubled the first year, and tripled the second, with users in all 50 states and over 30 foreign countries. PlanetBox products are sold at PlanetBox.com, Amazon.com, and Pottery Barn Kids.   For more information, visit www.PlanetBox.com.

Media Contact: Caroline Miros 3rd Stone Design, Inc., 4154543005, caroline@planetbox.com

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SOURCE 3rd Stone Design, Inc.