Plastic Logic Previews Electronic-Reading Device With Revolutionary Plastic Electronics Display at DEMOfall 08

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A F MCCOY MYERS & ASSOCIATES LOGO MCCOY MYERS & ASSOCIATES LOGO McCoy Myers & Associates logo. (PRNewsFoto/McCoy Myers & Associates)[RD] AMARILLO, TX UNITED STATES 09/08/2008

    SAN DIEGO and MOUNTAIN VIEW, Calif., Sept. 8 /PRNewswire/ -- DEMOfall
 08 -- The nascent electronic reader industry is poised for explosive growth
 beginning in 2009. But current products in the category focus on leisure
 reading and ignore a large and untapped market: business users. Today,
 before industry influencers at the DEMOfall 08 technology conference,
 Plastic Logic (www.plasticlogic.com) previews a game-changing new device
 that brings a panoply of business information to your fingertips with
 powerful tools to make people more productive and simplify their work
 lives.
 
     (Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080908/AQM104-a)
 
     (Logo: NewsCom:
 http://www.newscom.com/cgi-bin/prnh/20080908/AQM104LOGO-b)
 
     Differentiated by a stunning form factor (the size of 8.5 x 11-inch
 paper), the Plastic Logic reader features a big readable display. Yet it's
 thinner than a pad of paper, lighter than many business periodicals and
 offers a high-quality reading experience - better than the alternatives of
 paper or other electronic readers on the market today.
 
     "Research confirms professionals read much more business content than
 recreational content. They require access to all formats of digital content
 at their fingertips and want a large readable screen," said Plastic Logic
 CEO Richard Archuleta.
 
     The Plastic Logic reader supports a full range of business document
 formats, such as Microsoft Word, Excel and Powerpoint, and Adobe PDFs, as
 well as newspapers, periodicals and books. It has an easy gesture-based
 user interface and powerful software tools that will help business users to
 organize and manage their information. Users can connect to their
 information either wired or wirelessly and store thousands of documents on
 the device. The reader incorporates E Ink technology for great readability
 and features low power consumption and long battery life. The Plastic Logic
 reader is scheduled to ship in the first half of 2009.
 
     "The display is the key to the digital reading experience and this is
 the key differentiator that sets Plastic Logic's product apart," said DEMO
 Executive Producer Chris Shipley.
 
     Core to the Plastic Logic product is its display. Current electronic
 reading devices feature small displays that are based on fragile glass
 screens that negatively impact their bulk, durability and weight. Plastic
 Logic has achieved a product that is ideally sized for business needs and
 robust enough to take the push and shove of daily usage, based on its
 revolutionary plastic electronics display technology.
 
     Revolutionary Plastic Electronics Technology
 
     Plastic Logic's display technology, first developed at Cambridge
 University, uses high-resolution transistor arrays on flexible plastic
 substrates, manufactured at a low temperature. The promise of plastic
 electronics is to disintermediate the traditional silicon-based
 semiconductor industry with components and products that are lighter, less
 expensive and more environmentally friendly. Plastic electronics technology
 has broad applicability across many markets. IDTechEx, an industry research
 group, estimates the plastic electronics industry will be a $30 billion
 market by 2015.
 
     "Plastic Logic is really innovating on two fronts that represent major
 market opportunities. We have created fundamentally advanced plastic
 electronics technology, enabling us to develop reading devices that will
 transform the way we publish, distribute and consume content," said
 Archuleta.
 
     Plastic Logic's go-to-market strategy will include direct e-commerce as
 well as partnerships with publishing, distribution, retail and other
 information services companies.
 
     The Company is also approaching another significant milestone in
 commercializing its product with the opening of its new manufacturing
 facility in Dresden, Germany on September 17, 2008. The factory is the
 world's first commercial-scale plastic electronics manufacturing facility.
 It will begin to immediately ramp production on the Plastic Logic reader.
 
     "Plastic Logic has the technology to take a leadership position that
 could make a major mark on the e-reading category. This is a Company to
 watch," said Tim Bajarin of Creative Strategies.
 
     Final pricing for the Plastic Logic reader will be announced when the
 product ships; the Company expects it to be competitively priced among
 e-reading products. To stay tuned, go to http://www.plasticlogic.com.
 
     About Plastic Logic
 
     Plastic Logic's mission is to lead a revolution in the way people
 acquire, organize and consume information. We are using our proprietary
 technology leadership in plastic electronics to create a range of
 innovative products. Our first product, focused on reading digital content,
 will enter the marketplace in early 2009.
 
     Founded in 2000 by researchers out of the Cambridge University
 Cavendish Laboratory, the Company has received more than $200 million in
 funding from leading international technology firms and investors. Plastic
 Logic has research and development in Cambridge, England, high-volume,
 state-of-the-art manufacturing in Dresden, Germany, and executive
 management, product engineering, sales and marketing headquartered in
 Mountain View, California. For more information please go to
 http://www.plasticlogic.com.
 
 
 

SOURCE Plastic Logic