SAN DIEGO and MOUNTAIN VIEW, Calif., Sept. 8 /PRNewswire/ -- DEMOfall
08 -- The nascent electronic reader industry is poised for explosive growth
beginning in 2009. But current products in the category focus on leisure
reading and ignore a large and untapped market: business users. Today,
before industry influencers at the DEMOfall 08 technology conference,
Plastic Logic (www.plasticlogic.com) previews a game-changing new device
that brings a panoply of business information to your fingertips with
powerful tools to make people more productive and simplify their work
(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080908/AQM104-a)
Differentiated by a stunning form factor (the size of 8.5 x 11-inch
paper), the Plastic Logic reader features a big readable display. Yet it's
thinner than a pad of paper, lighter than many business periodicals and
offers a high-quality reading experience - better than the alternatives of
paper or other electronic readers on the market today.
"Research confirms professionals read much more business content than
recreational content. They require access to all formats of digital content
at their fingertips and want a large readable screen," said Plastic Logic
CEO Richard Archuleta.
The Plastic Logic reader supports a full range of business document
formats, such as Microsoft Word, Excel and Powerpoint, and Adobe PDFs, as
well as newspapers, periodicals and books. It has an easy gesture-based
user interface and powerful software tools that will help business users to
organize and manage their information. Users can connect to their
information either wired or wirelessly and store thousands of documents on
the device. The reader incorporates E Ink technology for great readability
and features low power consumption and long battery life. The Plastic Logic
reader is scheduled to ship in the first half of 2009.
"The display is the key to the digital reading experience and this is
the key differentiator that sets Plastic Logic's product apart," said DEMO
Executive Producer Chris Shipley.
Core to the Plastic Logic product is its display. Current electronic
reading devices feature small displays that are based on fragile glass
screens that negatively impact their bulk, durability and weight. Plastic
Logic has achieved a product that is ideally sized for business needs and
robust enough to take the push and shove of daily usage, based on its
revolutionary plastic electronics display technology.
Revolutionary Plastic Electronics Technology
Plastic Logic's display technology, first developed at Cambridge
University, uses high-resolution transistor arrays on flexible plastic
substrates, manufactured at a low temperature. The promise of plastic
electronics is to disintermediate the traditional silicon-based
semiconductor industry with components and products that are lighter, less
expensive and more environmentally friendly. Plastic electronics technology
has broad applicability across many markets. IDTechEx, an industry research
group, estimates the plastic electronics industry will be a $30 billion
market by 2015.
"Plastic Logic is really innovating on two fronts that represent major
market opportunities. We have created fundamentally advanced plastic
electronics technology, enabling us to develop reading devices that will
transform the way we publish, distribute and consume content," said
Plastic Logic's go-to-market strategy will include direct e-commerce as
well as partnerships with publishing, distribution, retail and other
information services companies.
The Company is also approaching another significant milestone in
commercializing its product with the opening of its new manufacturing
facility in Dresden, Germany on September 17, 2008. The factory is the
world's first commercial-scale plastic electronics manufacturing facility.
It will begin to immediately ramp production on the Plastic Logic reader.
"Plastic Logic has the technology to take a leadership position that
could make a major mark on the e-reading category. This is a Company to
watch," said Tim Bajarin of Creative Strategies.
Final pricing for the Plastic Logic reader will be announced when the
product ships; the Company expects it to be competitively priced among
e-reading products. To stay tuned, go to http://www.plasticlogic.com.
About Plastic Logic
Plastic Logic's mission is to lead a revolution in the way people
acquire, organize and consume information. We are using our proprietary
technology leadership in plastic electronics to create a range of
innovative products. Our first product, focused on reading digital content,
will enter the marketplace in early 2009.
Founded in 2000 by researchers out of the Cambridge University
Cavendish Laboratory, the Company has received more than $200 million in
funding from leading international technology firms and investors. Plastic
Logic has research and development in Cambridge, England, high-volume,
state-of-the-art manufacturing in Dresden, Germany, and executive
management, product engineering, sales and marketing headquartered in
Mountain View, California. For more information please go to
SOURCE Plastic Logic