Playboy Brings Back Rock the Rabbit

Music, Fashion, Bands and a Brand Come Together for Another Rocking Year

Come Together for Another Rocking Year Sponsored by Jack Daniel's

Feb 11, 2008, 00:00 ET from Playboy Enterprises, Inc.

    NEW YORK, Feb. 11 /PRNewswire-FirstCall/ -- For the second year in a
 row, Playboy's Rock the Rabbit program will fuse rock, hip-hop, art and
 fashion in conjunction with the magazine's annual March music issue (on
 newsstands and at Friday, February 8). This
 year Jack Daniel's is sponsoring the program, and will host a late night
 party at SXSW in Austin celebrating the project.
     Playboy asked twenty musicians, from icon Iggy Pop to buzzworthy Jamie
 T, to design a custom line of limited edition t-shirts and place their own
 personal stamp on the Rabbit Head brand and logo. Six of the artists asked
 to participate in this project are featured in a fashion pictorial shot by
 legendary shutterbug Mick Rock in Playboy's March issue, while the other
 artists will appear online at The artists
 range from up and coming rockers to established hip-hop musicians.
     Playboy will offer the limited edition Rock the Rabbit custom designed
 T-shirt line to consumers at select Bloomingdales nationwide as well as
 online at, with other retail partners announced
 in the future. The original prototype tees will be auctioned off with
 proceeds going to Rock the Vote (
Artists participating in Rock the Rabbit include: Iggy Pop Duran Duran Daft Punk The Shins T.I. Gogol Bordello Hot Chip Ghostland Observatory Jamie T Tokyo Police Club The Pipettes New Young Pony Club Margot & The Nuclear So And So's Little Ones OFFICE The Oohlas The Heavy The Beasts of Eden Working For a Nuclear Free City DJ Dimitri from Paris About Playboy Enterprises, Inc. Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns, a leading men's lifestyle and entertainment web site; and licenses the Playboy trademark internationally for a range of consumer products and services. About Jack Daniel's Officially registered with the U.S. government in 1866, Jack Daniel Distillery, Lem Motlow, Proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg (Pop. 361), Tenn., the Jack Daniel Distillery is the maker of world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel's Country Cocktails. Please visit us as at Your friends at Jack Daniel's remind you to drink responsibly.

SOURCE Playboy Enterprises, Inc.