NEW YORK, Feb. 26 /PRNewswire/ -- Playboy Mobile recently announced its 2008 strategy for extending the Playboy brand to a broader audience via its newest mobile initiative -- the inaugural "Miss Playboy Mobile 2008" model search. Harnessing the power of the online community and coupling it with the millions of mobile-phone users nationwide, Playboy Mobile will invite sophisticated, sexy women to register and build online profiles in their quest to be crowned Miss Playboy Mobile 2008. Visitors to the online and mobile sites can view the beautiful candidates and then vote for their favorite -- bringing her closer to the 2008 crown, a $5,000 cash-prize, and a professional photo-shoot at the world-famous Playboy Mansion in Los Angeles. Voters must cast their ballots via mobile phones. "We are very excited about the inaugural Miss Playboy Mobile search, one of many new mobile initiatives we are launching this year," stated Edward Lang, Senior Vice-President and General Manager, Mobile and International Online, Playboy Enterprises, Inc. "This campaign is entirely consumer-driven -- from submissions to voting -- and we designed it specifically to reflect the fun and sexy lifestyle shared by Playboy fans and mobile consumers. We look forward to crowning our first winner on April 2 in Las Vegas, home of the Playboy Club, as well as the site of the CTIA Wireless Association Convention." To enter this nationwide search, women 18 years and older can register and submit their photos for initial voting on http://www.mspbm.com. Round-One voting recently began, and concludes on March 15. Voting on the finalists will extend from March 16 through March 31, after which all ten will be flown to Las Vegas. The winner will be crowned "Miss Playboy Mobile 2008" at a VIP celebration at the Hugh Hefner Sky Villa at the Palms Casino Resort on April 2, during CTIA. Fans may view the entrants at http://www.mspbm.com or Playboy Mobile's WAP site (wap.playboy.com), and then text their favorite contestants' ID number to the Miss Playboy Mobile short code 67000. There is no fee for voting, but normal text-messaging rates may apply. For official rules, please visit http://www.mspbm.com. About the Playboy Entertainment Group: The Playboy Entertainment Group is a division of Playboy Enterprises, Inc., and consists of several units: Playboy TV, Playboy Home Entertainment, Playboy Radio, Playboy Online, and Playboy Mobile. The Playboy Entertainment Group produces approximately 1,500 hours of original programming annually in a range of genres distributed to consumers through each respective unit.
SOURCE Playboy Entertainment Group