Playboy Mobile Launches National Model Search: 'Miss Playboy Mobile 2008'

- Winner to receive crown, $5,000 cash-prize, trip to Playboy Mansion -

Feb 26, 2008, 00:00 ET from Playboy Entertainment Group

    NEW YORK, Feb. 26 /PRNewswire/ -- Playboy Mobile recently announced its
 2008 strategy for extending the Playboy brand to a broader audience via its
 newest mobile initiative -- the inaugural "Miss Playboy Mobile 2008" model
 search. Harnessing the power of the online community and coupling it with
 the millions of mobile-phone users nationwide, Playboy Mobile will invite
 sophisticated, sexy women to register and build online profiles in their
 quest to be crowned Miss Playboy Mobile 2008. Visitors to the online and
 mobile sites can view the beautiful candidates and then vote for their
 favorite -- bringing her closer to the 2008 crown, a $5,000 cash-prize, and
 a professional photo-shoot at the world-famous Playboy Mansion in Los
 Angeles. Voters must cast their ballots via mobile phones.
     "We are very excited about the inaugural Miss Playboy Mobile search,
 one of many new mobile initiatives we are launching this year," stated
 Edward Lang, Senior Vice-President and General Manager, Mobile and
 International Online, Playboy Enterprises, Inc. "This campaign is entirely
 consumer-driven -- from submissions to voting -- and we designed it
 specifically to reflect the fun and sexy lifestyle shared by Playboy fans
 and mobile consumers. We look forward to crowning our first winner on April
 2 in Las Vegas, home of the Playboy Club, as well as the site of the CTIA
 Wireless Association Convention."
     To enter this nationwide search, women 18 years and older can register
 and submit their photos for initial voting on
 Round-One voting recently began, and concludes on March 15. Voting on the
 finalists will extend from March 16 through March 31, after which all ten
 will be flown to Las Vegas. The winner will be crowned "Miss Playboy Mobile
 2008" at a VIP celebration at the Hugh Hefner Sky Villa at the Palms Casino
 Resort on April 2, during CTIA.
     Fans may view the entrants at or Playboy Mobile's
 WAP site (, and then text their favorite contestants' ID
 number to the Miss Playboy Mobile short code 67000. There is no fee for
 voting, but normal text-messaging rates may apply. For official rules,
 please visit
     About the Playboy Entertainment Group:
     The Playboy Entertainment Group is a division of Playboy Enterprises,
 Inc., and consists of several units: Playboy TV, Playboy Home
 Entertainment, Playboy Radio, Playboy Online, and Playboy Mobile. The
 Playboy Entertainment Group produces approximately 1,500 hours of original
 programming annually in a range of genres distributed to consumers through
 each respective unit.

SOURCE Playboy Entertainment Group