NEW YORK, Oct. 13 /PRNewswire/ -- In celebration of its 50th Anniversary, Playboy Enterprises, Inc. will unveil a unique collection of limited edition and one-of-a-kind fashion and consumer products, designed by some of the world's best visionaries in their respective specialties. Each designer, inspired by Playboy's rich heritage, iconic style and the world-famous Playboy Rabbit Head, has collaborated with Playboy's product licensing division to produce inimitable products and designs that will be available at retail beginning Holiday 2003. The 50th Anniversary Playboy Designer Collection consists of more than 20 fashion designs and lifestyle product offerings across 15 categories, all limited edition with each category exclusive to a leading designer. In addition to the limited-edition collections, all of the designers have created a sensational one-of-a-kind piece in their respective category to commemorate Playboy's major milestone in history. The one-of-a-kind pieces will be showcased at various Anniversary events and retail locations across the globe, before being auctioned for charity in Spring 2004. Some of the limited- edition designer collections will be available for sale from November 2003 at exclusive retail locations in major cities around the world, including Henri Bendel in New York, Selfridges in London, The Playboy Concept store in Tokyo, and Seibu in Hong Kong as well as individually through some of the designers' own retail distribution channels. Some of the 50th Anniversary one-of-a-kind items, as well as some signed limited-edition items, will go on tour around the country and the globe, culminating with a sale at auction in New York early next year with all proceeds benefiting DIFFA (The Design Industries Foundation Fighting AIDS). The designers confirmed so far are listed below: DIANE VON FURSTENBERG Category: Ready to wear Diane von Furstenberg has created a limited edition wrap dress in a Playboy print. This exclusive print is inspired by the classic silhouette of the iconic Playboy Bunny. DSQUARED2 Category: T-Shirts Product/s: One-of-a-kind women's t-shirt and limited edition men's t-shirts (2 styles) Description: The one-of-a-kind women's white t-shirt is covered in vintage Playboy cover prints and hand-stitched creating a 3-D aesthetic. The official Playboy 50th Anniversary logo will be embroidered in the center of the front of the shirt. GARRARD Category: Jewelry Product/s: One-of-a-kind pendant, limited edition lockets and cufflinks (2 styles) Description: This British Classic Avant Garde Jeweler has created a one of a kind 18 kt. white gold and diamond key pendant with the Playboy Rabbit Head. The 18 kt. yellow gold lockets will feature the Playboy Rabbit Head Icon in black enamel or diamond pave. The Playboy Rabbit Head cufflinks will be available in 18 kt. yellow gold or sterling silver. KATHRINE BAUMANN Category: Minaudiere Product/s: One-of-a-kind and limited edition minaudiere (1-2 styles) Description: A Playboy Rabbit Head shaped minaudiere encrusted in Swarovski crystals featuring the Playboy Rabbit Head icon. MAC COSMETICS Category: Cosmetics Product/s: Limited edition lipstick and limited edition glitter cream Description: A special limited edition MAC collection commemorating Playboy's 50th year. Inspired by the sheer fabulousness of the original Playboy Bunnies, a Bunny Pink Lustre Lipstick and Playmate Pink Glitter Cream -- a gold-tinged sparklescent pink. PETER GOLDING Category: Denim Product/s: One-of-a-kind women's denim outfit and limited edition women's denim collection consisting of a tail-coat (1 style), an evening jacket (1 style), and jeans (1 style) Description: Premium Japanese RS stretch black denim with black satin lapels, hand embellished gold leather Playboy Rabbit Head applique and diamantes. Embroidered gold silk lining with Playboy Rabbit Heads and large 50th Anniversary Playboy crest. PHILIP TREACY Category: Hats Product/s: One-of-a-kind hat and limited edition hats (3 styles, 1 pattern, 2 colors) Description: Three unisex Playboy Warhol hats. The black/silver and black/gold graphic hats are offered in a mini trilby, a cloche and a cap. SEAN JOHN Category: Men's and women's Streetwear. Men's Formal Wear. Product/s: Velour men's and women's track-suits. One-of-a-kind overcoat, tuxedo and dress shirt Description: Black (men's) and pink (women's) velour suits with signature drawstring and embroidered Playboy Rabbit Heads and Sean John Signature. A wool gabardine tuxedo with Playboy Rabbit Head and Sean John Signature printed silk lining, cummerbund and bow tie. A silk jacquard Playboy Rabbit Head and Sean John Signature dress shirt. A black cashmere overcoat. VERSACE Categories: Haute Couture Product/s: One-of-a-kind haute couture gown and one-of-a-kind pair of shoes Description: A quartz pink, lilac & powder green hand-draped silk, chiffon & wide tulle evening gown with coordinating maxi scarf, hand embroidered in gold filament thread with signature Playboy Rabbit Head and "DV" motifs, which is hung across the body in fluid drapes. VIVIENNE WESTWOOD Category: Specialty Fashion Product/s: One-of-a-kind bustier and hipster mini kilt WOLFORD Category: Hosiery Product/s: One-of-a-kind tights and stay-ups and limited edition tights (1 style) and stay-ups (1 style) Description: Sexy sheer tights and stay-ups using the Playboy Rabbit Head as decorative element. Stunning opaque/transparent optic due to Wolford's special knitting technique using a seamless bicolor design in skin-tone/black. BIRDHOUSE Category: Skateboard Product/s: One-of-a-kind skateboard and limited edition skateboard (1 style) designed by Birdhouse Description: A world-class skateboard that features the Playboy Rabbit Head, the 50th Anniversary seal and icon graphic print. BURTON SNOWBOARDS Category: Snowboard Product/s: One-of-a-kind snowboard and limited edition snowboard (1 style) Description: Burton Snowboards, the world's leading snowboard company, is honoring Playboy's 50th Anniversary with a limited edition Playboy Custom 158 cm snowboard. DUNHILL Category: Luxury accessories for men Product/s: One of a kind timepiece, limited edition lighters and dice box Description: Dunhill will create a limited number of highly collectible pieces, including an 18 kt. gold timepiece with a unique dial, a series of limited edition palladium and gold plated Rollagas "Playboy" lighters, Dunhill's original 1950's iconic design. True to the Playboy gaming heritage, Dunhill will also create a luxurious leather dice box. Playboy's branded line of licensed fashion and consumer products has experienced exceptional growth at retail since its repositioning in 1999, with global retail sales estimated to be more than $350 million in 2003. Playboy consumer products have enjoyed success at some of the world's most fashion forward stores including Patricia Field in New York, Fred Segal in LA, Colette of Paris, Fiorucci in Milan and Harrods in London. Last year also saw the launch of the first freestanding Playboy fashion boutique, Playboy Tokyo in the trendy Aoyama district, neighboring retailers such as Prada and Miu Miu. Well-known celebrities and fashion influencers spotted wearing Playboy fashions and accessories include Britney Spears, Jennifer Lopez, Janet Jackson, Jade Jagger, Snoop Dogg and Lenny Kravitz. Alex Vaickus, President, Global Product Licensing said, "We are extremely honored that such creative talents have come together to help celebrate our Anniversary and recognize Playboy's 50 years of style and pop culture relevance. Our products are experiencing great success across the globe and we anticipate that this offering will cement our place as one of the leading lifestyle and fashion brands in the world." About Playboy Enterprises, Inc. Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming via home video and DVD globally; licenses its trademarks internationally for consumer products; and operates Playboy.com, a leading men's lifestyle and entertainment Web site. For further information, samples or visuals please contact Lorna Donohoe at 212.261.5000 x3220 or email email@example.com .
SOURCE Playboy Enterprises, Inc.