NEW YORK, Oct. 13 /PRNewswire/ -- In celebration of its 50th Anniversary,
Playboy Enterprises, Inc. will unveil a unique collection of limited edition
and one-of-a-kind fashion and consumer products, designed by some of the
world's best visionaries in their respective specialties. Each designer,
inspired by Playboy's rich heritage, iconic style and the world-famous Playboy
Rabbit Head, has collaborated with Playboy's product licensing division to
produce inimitable products and designs that will be available at retail
beginning Holiday 2003.
The 50th Anniversary Playboy Designer Collection consists of more than 20
fashion designs and lifestyle product offerings across 15 categories, all
limited edition with each category exclusive to a leading designer. In
addition to the limited-edition collections, all of the designers have created
a sensational one-of-a-kind piece in their respective category to commemorate
Playboy's major milestone in history. The one-of-a-kind pieces will be
showcased at various Anniversary events and retail locations across the globe,
before being auctioned for charity in Spring 2004. Some of the limited-
edition designer collections will be available for sale from November 2003 at
exclusive retail locations in major cities around the world, including Henri
Bendel in New York, Selfridges in London, The Playboy Concept store in Tokyo,
and Seibu in Hong Kong as well as individually through some of the designers'
own retail distribution channels. Some of the 50th Anniversary one-of-a-kind
items, as well as some signed limited-edition items, will go on tour around
the country and the globe, culminating with a sale at auction in New York
early next year with all proceeds benefiting DIFFA (The Design Industries
Foundation Fighting AIDS).
The designers confirmed so far are listed below:
DIANE VON FURSTENBERG
Category: Ready to wear
Diane von Furstenberg has created a limited edition wrap
dress in a Playboy print. This exclusive print is inspired
by the classic silhouette of the iconic Playboy Bunny.
Product/s: One-of-a-kind women's t-shirt and limited edition men's
t-shirts (2 styles)
Description: The one-of-a-kind women's white t-shirt is covered in
vintage Playboy cover prints and hand-stitched creating a
3-D aesthetic. The official Playboy 50th Anniversary logo
will be embroidered in the center of the front of the
Product/s: One-of-a-kind pendant, limited edition lockets and
cufflinks (2 styles)
Description: This British Classic Avant Garde Jeweler has created a one
of a kind 18 kt. white gold and diamond key pendant with
the Playboy Rabbit Head. The 18 kt. yellow gold lockets
will feature the Playboy Rabbit Head Icon in black enamel
or diamond pave. The Playboy Rabbit Head cufflinks will be
available in 18 kt. yellow gold or sterling silver.
Product/s: One-of-a-kind and limited edition minaudiere (1-2 styles)
Description: A Playboy Rabbit Head shaped minaudiere encrusted in
Swarovski crystals featuring the Playboy Rabbit Head icon.
Product/s: Limited edition lipstick and limited edition glitter cream
Description: A special limited edition MAC collection commemorating
Playboy's 50th year. Inspired by the sheer fabulousness of
the original Playboy Bunnies, a Bunny Pink Lustre Lipstick
and Playmate Pink Glitter Cream -- a gold-tinged
Product/s: One-of-a-kind women's denim outfit and limited edition
women's denim collection consisting of a tail-coat (1
style), an evening jacket (1 style), and jeans (1 style)
Description: Premium Japanese RS stretch black denim with black satin
lapels, hand embellished gold leather Playboy Rabbit Head
applique and diamantes. Embroidered gold silk lining with
Playboy Rabbit Heads and large 50th Anniversary Playboy
Product/s: One-of-a-kind hat and limited edition hats (3 styles, 1
pattern, 2 colors)
Description: Three unisex Playboy Warhol hats. The black/silver and
black/gold graphic hats are offered in a mini trilby, a
cloche and a cap.
Category: Men's and women's Streetwear. Men's Formal Wear.
Product/s: Velour men's and women's track-suits. One-of-a-kind
overcoat, tuxedo and dress shirt
Description: Black (men's) and pink (women's) velour suits with
signature drawstring and embroidered Playboy Rabbit Heads
and Sean John Signature. A wool gabardine tuxedo with
Playboy Rabbit Head and Sean John Signature printed silk
lining, cummerbund and bow tie. A silk jacquard Playboy
Rabbit Head and Sean John Signature dress shirt. A black
Categories: Haute Couture
Product/s: One-of-a-kind haute couture gown and one-of-a-kind pair of
Description: A quartz pink, lilac & powder green hand-draped silk,
chiffon & wide tulle evening gown with coordinating maxi
scarf, hand embroidered in gold filament thread with
signature Playboy Rabbit Head and "DV" motifs, which is
hung across the body in fluid drapes.
Category: Specialty Fashion
Product/s: One-of-a-kind bustier and hipster mini kilt
Product/s: One-of-a-kind tights and stay-ups and limited edition
tights (1 style) and stay-ups (1 style)
Description: Sexy sheer tights and stay-ups using the Playboy Rabbit
Head as decorative element. Stunning opaque/transparent
optic due to Wolford's special knitting technique using a
seamless bicolor design in skin-tone/black.
Product/s: One-of-a-kind skateboard and limited edition skateboard
(1 style) designed by Birdhouse
Description: A world-class skateboard that features the Playboy Rabbit
Head, the 50th Anniversary seal and icon graphic print.
Product/s: One-of-a-kind snowboard and limited edition snowboard
Description: Burton Snowboards, the world's leading snowboard company,
is honoring Playboy's 50th Anniversary with a limited
edition Playboy Custom 158 cm snowboard.
Category: Luxury accessories for men
Product/s: One of a kind timepiece, limited edition lighters and dice
Description: Dunhill will create a limited number of highly collectible
pieces, including an 18 kt. gold timepiece with a unique
dial, a series of limited edition palladium and gold
plated Rollagas "Playboy" lighters, Dunhill's original
1950's iconic design. True to the Playboy gaming heritage,
Dunhill will also create a luxurious leather dice box.
Playboy's branded line of licensed fashion and consumer products has
experienced exceptional growth at retail since its repositioning in 1999, with
global retail sales estimated to be more than $350 million in 2003. Playboy
consumer products have enjoyed success at some of the world's most fashion
forward stores including Patricia Field in New York, Fred Segal in LA, Colette
of Paris, Fiorucci in Milan and Harrods in London. Last year also saw the
launch of the first freestanding Playboy fashion boutique, Playboy Tokyo in
the trendy Aoyama district, neighboring retailers such as Prada and Miu Miu.
Well-known celebrities and fashion influencers spotted wearing Playboy
fashions and accessories include Britney Spears, Jennifer Lopez, Janet
Jackson, Jade Jagger, Snoop Dogg and Lenny Kravitz.
Alex Vaickus, President, Global Product Licensing said, "We are extremely
honored that such creative talents have come together to help celebrate our
Anniversary and recognize Playboy's 50 years of style and pop culture
relevance. Our products are experiencing great success across the globe and
we anticipate that this offering will cement our place as one of the leading
lifestyle and fashion brands in the world."
About Playboy Enterprises, Inc.
Playboy Enterprises is a brand-driven, international multimedia
entertainment company that publishes editions of Playboy magazine around the
world; operates television networks and distributes programming via home video
and DVD globally; licenses its trademarks internationally for consumer
products; and operates Playboy.com, a leading men's lifestyle and
entertainment Web site.
For further information, samples or visuals please contact Lorna Donohoe
at 212.261.5000 x3220 or email firstname.lastname@example.org .
SOURCE Playboy Enterprises, Inc.