Playboy Radio on SIRIUS Hits One Million Subscriber Milestone

Satellite Radio Channel Enjoys Extraordinary Growth Since March Launch



26 Jun, 2006, 01:00 ET from Playboy Enterprises, Inc.

    NEW YORK, June 26 /PRNewswire-FirstCall/ -- Playboy Radio has been
 burning up the airwaves and continues to increase in popularity as more
 than one million subscribers have opted to tune in to the station. The
 24-hour-a-day, seven day-a-week channel debuted in March of this year on
 SIRIUS channel #198. Playboy Radio also went international for the first
 time when SIRIUS Canada launched the channel in Canada earlier this month.
     Playboy Radio on SIRIUS features a full range of live programming that
 leverages the company's vast array of assets including personalities and
 elements from Playboy magazine, Playboy.com and Playboy TV. Playboy
 Playmates, Playboy magazine editors and Playboy TV talent are also
 regularly featured on the channel.
     Popular programs on Playboy Radio include: The Playboy Radio Morning
 Show where the style and culture of Playboy magazine come to life every
 morning in a sophisticated lifestyle-based show; The Playmate Hour which
 keeps listeners up-to-date on their favorites Playmates; Afternoon Advice
 -- a live call-in show that blends sex, humor, information and
 entertainment; and the radio version of the popular Playboy TV series Night
 Calls.
     "We are thrilled with the success of Playboy Radio thus far and have
 high expectations for continued growth," said Ned Nalle, President of
 Programming for the Playboy Entertainment Group. "We are very proud of the
 original and compelling programming we've been creating and we're glad to
 see both listeners and new advertisers connecting with our content."
     "Playboy Radio chose SIRIUS for its home on satellite radio because
 they believed we could bring listeners break-through programming they had
 never heard before," said Jay Clark, Executive Vice President of
 Programming for SIRIUS. "The overwhelming number of people who are opting
 in demonstrates there is an avid audience for Playboy Radio's type of
 sophisticated and sexy programming."
     Playboy Radio will celebrate hitting the one million milestone with a
 series of on-air promotions this week:
      -- The Playboy Morning Show will have its first in-depth sit-down with
         Playboy Founder Hugh Hefner.
      -- Several of the programs will feature visits from popular "Million
         Selling Recording Artists" including The Ramones.
      -- Private Calls will feature the topic "What sexual fantasy would you
         fulfill if you had a million dollars?"
      -- Playboy Radio will be the exclusive broadcast partner for the first
         annual FAME Awards, a fan-voted award show for adult stars, taking
         place on June 24th at the Los Angeles Convention Center.  SIRIUS will
         air the award show on July 1.
     To ensure the channel reaches an age-appropriate audience, SIRIUS
 offers Parental Controls and listeners must opt-in for free to Playboy
 Radio either via the phone or Internet. For those who want to subscribe to
 Playboy Radio on SIRIUS, information is available at
 http://www.playboyradio.com or by calling 866-527-8633.
     About Playboy Enterprises, Inc.
     Playboy Enterprises, Inc. (NYSE:   PLA, PLA.A) is a brand-driven,
 international multimedia entertainment company that publishes editions of
 Playboy magazine around the world; operates Playboy and Spice television
 networks and distributes programming globally via DVD and a network of
 websites including Playboy.com, a leading men's lifestyle and entertainment
 website; and licenses the Playboy and Spice trademarks internationally for
 a range of consumer products and services.
 
 

SOURCE Playboy Enterprises, Inc.
    NEW YORK, June 26 /PRNewswire-FirstCall/ -- Playboy Radio has been
 burning up the airwaves and continues to increase in popularity as more
 than one million subscribers have opted to tune in to the station. The
 24-hour-a-day, seven day-a-week channel debuted in March of this year on
 SIRIUS channel #198. Playboy Radio also went international for the first
 time when SIRIUS Canada launched the channel in Canada earlier this month.
     Playboy Radio on SIRIUS features a full range of live programming that
 leverages the company's vast array of assets including personalities and
 elements from Playboy magazine, Playboy.com and Playboy TV. Playboy
 Playmates, Playboy magazine editors and Playboy TV talent are also
 regularly featured on the channel.
     Popular programs on Playboy Radio include: The Playboy Radio Morning
 Show where the style and culture of Playboy magazine come to life every
 morning in a sophisticated lifestyle-based show; The Playmate Hour which
 keeps listeners up-to-date on their favorites Playmates; Afternoon Advice
 -- a live call-in show that blends sex, humor, information and
 entertainment; and the radio version of the popular Playboy TV series Night
 Calls.
     "We are thrilled with the success of Playboy Radio thus far and have
 high expectations for continued growth," said Ned Nalle, President of
 Programming for the Playboy Entertainment Group. "We are very proud of the
 original and compelling programming we've been creating and we're glad to
 see both listeners and new advertisers connecting with our content."
     "Playboy Radio chose SIRIUS for its home on satellite radio because
 they believed we could bring listeners break-through programming they had
 never heard before," said Jay Clark, Executive Vice President of
 Programming for SIRIUS. "The overwhelming number of people who are opting
 in demonstrates there is an avid audience for Playboy Radio's type of
 sophisticated and sexy programming."
     Playboy Radio will celebrate hitting the one million milestone with a
 series of on-air promotions this week:
      -- The Playboy Morning Show will have its first in-depth sit-down with
         Playboy Founder Hugh Hefner.
      -- Several of the programs will feature visits from popular "Million
         Selling Recording Artists" including The Ramones.
      -- Private Calls will feature the topic "What sexual fantasy would you
         fulfill if you had a million dollars?"
      -- Playboy Radio will be the exclusive broadcast partner for the first
         annual FAME Awards, a fan-voted award show for adult stars, taking
         place on June 24th at the Los Angeles Convention Center.  SIRIUS will
         air the award show on July 1.
     To ensure the channel reaches an age-appropriate audience, SIRIUS
 offers Parental Controls and listeners must opt-in for free to Playboy
 Radio either via the phone or Internet. For those who want to subscribe to
 Playboy Radio on SIRIUS, information is available at
 http://www.playboyradio.com or by calling 866-527-8633.
     About Playboy Enterprises, Inc.
     Playboy Enterprises, Inc. (NYSE:   PLA, PLA.A) is a brand-driven,
 international multimedia entertainment company that publishes editions of
 Playboy magazine around the world; operates Playboy and Spice television
 networks and distributes programming globally via DVD and a network of
 websites including Playboy.com, a leading men's lifestyle and entertainment
 website; and licenses the Playboy and Spice trademarks internationally for
 a range of consumer products and services.
 
 SOURCE Playboy Enterprises, Inc.