Playboy TV Launches on Adults Only Select NVOD Service in Australia

    LOS ANGELES, Aug. 5 /PRNewswire/ -- Playboy TV International (PTVI), a
 leading provider of high-quality, adult entertainment programming, will launch
 a Playboy TV two-hour block on FOXTEL Digital and New AUSTAR Digital's 24-hour
 Adults Only Select Channels, beginning August 6th.
     The Adults Only Select Channels are part of the FOXTEL Box Office NVOD
 service which was launched in March as part of FOXTEL's new digital cable and
 satellite platform, and in May on the New AUSTAR Digital service.  Playboy TV
 NVOD programming will be available 24/7, with customers able to purchase in
 two-hour blocks.  Each week, two hours of premier programming will be added on
 the channel.  Playboy TV NVOD will launch with the premiere of 7 Lives Xposed
 III, Extreme Truth, Sex Guides III, and The Best of Naughty Amateur Home
 Videos, some of Playboy's most popular core programming.  Viewers can continue
 to enjoy Playboy TV every Sunday night on the analogue Adults Only channel.
     David Spencer, Adults Only Program Manager, said, "Playboy is the leading
 producer of quality adult entertainment and Playboy TV is a perfect fit for
 Adults Only Select.  We're very pleased to be able to offer FOXTEL and AUSTAR
 subscribers the best adult erotic programming available 24/7."
 
     About Playboy TV International
     Playboy TV International, wholly owned by Playboy Entertainment Group,
 Inc. (PEGI), a division of Playboy Enterprises, Inc. (NYSE:   PLA), develops and
 operates quality adult entertainment television networks worldwide under the
 Playboy TV and Spice brands.  PTVI has full ownership of the Playboy network,
 The Adult Channel, and Spice in the United Kingdom and Europe as well as an
 equity interest in Playboy TV Japan, Channel Ruby and Playboy TV Latin America
 & Iberia.  Playboy TV International is headquartered in Los Angeles with major
 presence in key European and Asian markets.  Under strategic alliances with
 leading international partners, PTVI operates branded networks in France,
 Greece, Hong Kong, Israel, South Korea, New Zealand, Philippines, Poland,
 Scandinavia, Taiwan, and Turkey.
 
     About FOXTEL
     FOXTEL is Australia's leading subscription television provider and is
 connected to more than one million homes on cable and satellite through retail
 and wholesale distribution.  FOXTEL is owned by Telstra Corporation Ltd (50%),
 The News Corporation Ltd (25%), and Publishing and Broadcasting Ltd (25%).
 FOXTEL launched its new digital cable and satellite service in March 2004.
 
     About Austar United Communications (AUSTAR)
     www.austarunited.com.au
     AUSTAR (Australian Stock Exchange "AUN") is a leading provider of
 subscription television services in Australia, providing principally satellite
 delivered services to regional and rural Australia.  AUSTAR also offers mobile
 telephone and internet services.  AUSTAR's 50% owned joint venture,
 XYZnetworks, is a significant program provider in the Australian market and
 owns and/or distributes Nickelodeon, Nick Jr, Discovery, Channel [V], Club
 [V], MAX, Arena, The Lifestyle Channel, Lifestyle Food, CountryMusic Channel
 and The Weather Channel to over 1.2 million subscribers.  In addition, AUSTAR
 was the first company in Australia to launch digital interactive television.
 
 

SOURCE Playboy TV International

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