Playmates Toys' Amazing Amanda Nominated for Toy of the Year

World's Most Realistic Doll Tops Wish Lists to Become Hottest-Selling Doll of


Dec 12, 2005, 00:00 ET from Playmates Toys Inc.

    COSTA MESA, Calif., Dec. 12 /PRNewswire/ -- Phenomenal sales and rave
 reviews have established Playmates Toys' Amazing Amanda doll as a must have
 staple on this season's Top 10 toy wish lists.  Demand for this breakthrough
 doll continues to grow and Amanda has received yet another honor: the Toy
 Industry Association's (TIA) nomination for Girl Toy of the Year.  The sixth
 annual Toy of the Year Awards is overseen by TIA's nominations committee, made
 up of toy journalists, toy inventors, TIA board members and major retailers.
 Winners will be announced during the 2006 Toy Fair on February 11 in New York
     Called "a marvel of digital technology" and "an evolutionary leap from
 earlier talking dolls" by the New York Times and "the best toy ever" by
 Newsday's kid reviewer, Amazing Amanda is the first and only real-to-life
 large doll that recreates the unique emotional interaction between a 'mother'
 and a 'child.'  Amazing Amanda engages in two-way communication, expresses
 emotions, and engages in games and real conversation, taking nurturing play to
 an entirely new level.
     Playmates Toys' use of breakthrough voice response technology and
 realistic facial animatronics has set new play standards in the doll business.
 Amazing Amanda responds to key words and phrases with lifelike facial
 expressions and real emotions.  With her own internal clock, she knows what
 day and time it is and can wake her 'Mommy' up at the appropriate time every
 morning.  She even knows what time of year it is, and asks her 'Mommy' about
 upcoming holidays including Mother's Day and Christmas.
     Packaged complete with her own accessories, Amanda recognizes and responds
 to her outfits; her toothbrush; food and beverages such as juice in a juice
 box, a piece of pizza, or a cookie; and even her own potty.
     Amazing Amanda is ideal for children ages 5 and up, and is available now
 for the suggested retail price of $99.99.
     The Amazing Brand
     Playmates Toys' revolutionized the doll category in 1998 with the debut of
 Amazing Amy, the world's first truly interactive large doll.  Buoyed by the
 doll's tremendous success, the Amazing brand ultimately went on to dominate
 the large doll category for four consecutive years, generating over $200
 million in retail sales worldwide.  Using cutting edge interactive technology,
 the Amazing brand continues to grow and expand today with exciting new
 features and personalities.
     About Playmates Toys Inc.
     With 40 years of experience, Playmates Toys, Inc., is among the most well
 respected and innovative marketing and distribution companies in the global
 toy industry.  Playmates has a proven history in the creation of profitable,
 long-term brand franchises.
     Among the company's best-known proprietary brands are the unique
 water-filled "Water Babies(R)" dolls that have sold more than 15 million units
 and the "Amazing" brand of interactive dolls and plush toys.  Core licensed
 character and entertainment brands include Disney(R) Princesses and classic
 characters, Universal Studios'/Peter Jackson's King Kong, DIC's "Strawberry
 Shortcake," and Mirage Studios' "Teenage Mutant Ninja Turtles."  From its
 offices in Hong Kong, China and the United States, Playmates designs,
 develops, markets and distributes its products in over sixty countries
 worldwide.  Playmates Toys, Inc., is a division of Playmates Holdings Limited,
 a Hong Kong-based company whose stock is traded on the Hong Kong Stock

SOURCE Playmates Toys Inc.