PlayNConnect Selects Trevelino/Keller to Launch Smartphone App that Combines Dating and Gaming

Digital PR and Marketing Agency Chosen Based on Lifestyle, Technology and Startup Expertise

16 Nov, 2015, 06:00 ET from Trevelino/Keller

ATLANTA, Nov. 16, 2015 /PRNewswire/ -- PlayNConnect, a new dating app, recently selected Trevelino/Keller to lead public relations and marketing strategies for the launch of its iOS application of the same name. Available for free in Apple's App Store, PlayNConnect allows singles to connect and forge bonds by playing quick, engaging games. Games are designed to shed light on user's personality in a fun and lighthearted way, bridging the gap of an awkward first contact. As the brand launches in the Atlanta market, Trevelino/Keller is charged with establishing the brand's presence, as well as drive downloads and engagement.

"PlayNConnect differentiates itself from other dating apps by providing users with fun and addictive games to play together, a great icebreaker that provokes strong, long-term connections." Says Faisal Zaman, PlayNConnect's founder.  "Trevelino/Keller's expertise in launching emerging brands and knowledge of the Atlanta market makes them an ideal partner as we enter the dating application space."  

Dating apps have proven to be a great way for singles to meet and interact with other singles, however, current platforms in the dating space do not have a component that allow users to get to know each other prior or during initial contact. PlayNConnect incorporates a gaming aspect into the app, a unique differentiator that allows the brand to stand out in the crowded dating app space.

"PlayNConnect is a one-of-a-kind application that goes beyond the traditional swipe right or left; it seeks to connect individuals in a fun and personal way through games, something unique to the category," explains Genna Keller, principal of Trevelino/Keller. "Our charge is to build awareness of the PlayNConnect app and encourage consumers to download and make PlayNConnect part of their daily routines."

Recognized as one of the fastest growing firms in the United States, Trevelino/Keller is often sought after by companies in need of a strategic partner that cuts across public relations and marketing.

About Trevelino/Keller
Headquartered in Atlanta with a presence in San Francisco, Orlando, Fla., and Charleston, SC, Trevelino/Keller services emerging and established brands under the public relations and digital marketing banner. Ranked previously as the country's 4th fastest growing firm and a top 30 best places to work agency in North America, Trevelino/Keller is sought after by companies in Technology, B2Business, Lifestyle, GreenWorks, Food & Beverage and Health. 

Trevelino/Keller differentiates itself, in part, through its T/K Ventures initiatives which includes WheelhouseTK, an extended marketing services consortium; Atlas Alliance, a global network of partners based in Europe, Middle East, South America and Asia Pacific; Groovy Studios, a creative platform to serve startups and entrepreneurs; Consume Brands, a culinary arts, brand extension, product incubation and reputation management collaboration; and, StartOpia, an information ecosystem designed to expedite the search for startups, capitalists, experts and influencers. For more info on Trevelino/Keller, visit www.trevelinokeller.com.  

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SOURCE Trevelino/Keller



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