'Plop, Plop, Fizz, Fizz(TM),' Oh What a Competition It Is Alka-Seltzer(R) Challenges America to Rewrite Classic Jingle With Cyndi

Lauper as Judge; Grand Prize Winner has Chance to Appear in National TV Ad

During Pre-Game of the Big Game



    MORRISTOWN, N.J., Dec. 4 /PRNewswire/ -- Get out your guitar, warm up
 your vocal cords and reunite your band. The Alka-Seltzer(R) brand, which is
 the antacid synonymous with relief and such famous advertising slogans as
 "I Can't Believe I Ate The Whole Thing," and "Try It, You'll Like It," is
 challenging people across the country to re-write and perform the brand's
 most famous jingle. "Plop, Plop, Fizz, Fizz(TM), Oh What a Relief It Is(R)"
 was ranked by Ad Age as one of the top 15 advertising campaigns of all
 time.
     This competition is part of a year-long celebration of Alka-Seltzer's
 75th Anniversary. "Plop, Plop" is the third commercial remake of their
 iconic advertising this year, but the only one that will tap into the
 creative juices of any and all Americans. So, whether it's a crooning love
 song to your favorite antacid, singing the blues about indigestion, or
 rapping and rocking about relief, now is your chance to be heard. The grand
 prize winner will receive $10,000 and the chance to appear in a national TV
 ad that will air during the pre-game of the big game on February 4th.
     Cyndi Lauper, one of the most legendary performers of all time, known
 for songs such as "Time After Time," and "Girls Just Wanna Have Fun," will
 be put in the judges' chair as she helps decide who is crowned national
 winner of this contest. "I'm really excited to be a part of the effort to
 bring back this famous jingle in a new and modern form," said Lauper. "I've
 recently recorded acoustic versions of some of my hit songs, so I'm excited
 to hear the interpretations others bring to this jingle to express how
 Alka-Seltzer means relief through song." Lauper will also serve as creative
 consultant for the new campaign commercial, as well as develop the musical
 tracks for the ad.
     Through the month of December, Alka-Seltzer's Battle of the Bands:
 Bring Back the Fizz live events will be held at popular venues across the
 U.S. where aspiring songwriters and performers will be invited to showcase
 their take on the famous tune. Cyndi Lauper as well as local DJs,
 well-known personalities and an Alka-Seltzer representative, will be on
 hand to judge the creative vocals. The events will be open to anyone over
 18 (19 in AL and NE, 21 in MS) and will take place in:
     Dallas, TX (Cyndi will not be appearing)
     Thursday, December 7th, 2006
     11:00 a.m. - 1:00 p.m.
     Champps Sports
     4951 Beltline Road
 
     Philadelphia, PA
     Wednesday, December 13th, 2006
     5:00 p.m. - 6:00 p.m. Pre-Jingle Ball
     Tweeter Center
     1 Harbour Blvd
     Camden, NJ
 
     Atlanta, GA
     Thursday, December 14th, 2006
     5:00 p.m. - 7:00 p.m.
     El Azteca
     939 Ponce DE Leon Ave NE
 
     Bring on the Fizz, Bring on the Funk
     If competitors can't make it to one of the live events, they are
 invited to enter their recorded jingle online at www.plopplopfizzfizz.com,
 or by mail via Alka-Seltzer Battle of the Bands Contest, PO Box 1304. Grand
 Rapids, MN 55745-1304. One online/mail-in winner will then be selected to
 compete against the first prize winners from each of the local markets to
 win the grand prize.
     Starting December 26th, America will have a chance to log on and share
 their opinion about the four first prize winners for the tune they like the
 best.* The winning band or individual will be announced in mid-January and
 will begin filming their national ad.
     Iconic Jingle Sings a New Tune
     The original "Plop, Plop" jingle was written in 1953 by Paul Margulies,
 father of actress Julianna Margulies (of TV show ER fame). The tune did not
 hit the airwaves until 1975, when the sprightly spokesperson Speedy
 Alka-Seltzer first sang it. Three years later, Sammy Davis Jr. gave the
 jingle his touch when he made two covers, one "Rock" and the other "Big
 Band," and performed them on "The Frank Sinatra Show." The original lyrics
 are simply: "Plop, plop, fizz, fizz, oh what a relief it is!!" The Bring
 Back the Fizz contest will challenge consumers to use that verse at least
 once in the new version, but add their own flair in a 30 second to two
 minute song.
     "Alka-Seltzer has been a mainstay of popular American culture for 75
 years," said Jay Kolpon, vice president, marketing and new business, Bayer
 HealthCare's Consumer Care Division. "Understanding trends such as the
 increased popularity of consumer-generated media, song competitions and the
 renewed interest in iconic brands, we wanted to give the public a chance to
 recreate one of their favorite advertising tunes."
     Alka-Seltzer(R) History
     Alka-Seltzer was introduced by Miles Laboratories in 1931 and brought
 to market as a remedy for headaches and indigestion. Rooted in American
 popular culture, the brand is well known for its historical creative and
 memorable advertising campaigns, including "Speedy Alka-Seltzer" and the
 award-winning 1969's "Mama Mia, That's A Spicy Meatball," 1971's "Try It,
 You'll Like It" and the 1972 spot "I Can't Believe I Ate Whole Thing,"
 which went on to become one of Newsweek magazine's 10 most memorable lines
 of the decade. In honor of the brand's 75th Anniversary, "I Can't Believe"
 was remade starring Doris Roberts and Peter Boyle of "Everybody Loves
 Raymond" fame and "Try It, You'll Like It" was remade starring comedian
 Kathy Griffin.
     About Alka -Seltzer(R)
     For fast relief of heartburn, acid indigestion and pain, turn to Alka-
 Seltzer, the fast acting relief that millions have relied on for 75 years.
 Alka-Seltzer gently breaks up and dissolves away the full feeling of
 indigestion, heartburn and pain fast. Alka-Seltzer is now available in a
 wide variety of formulas and flavors including original and lemon-lime, as
 well as Alka-Seltzer Extra Strength for the most powerful relief,
 Alka-Seltzer for Heartburn Relief, Alka-Seltzer Morning Relief for hangover
 symptoms, Alka- Seltzer Gold for gentle relief, and Alka-Seltzer PM for
 nighttime pain relief. When you experience acid indigestion, sour stomach,
 heartburn and pain trust Alka-Seltzer for relief of your symptoms. When you
 need fast relief, take Alka-Seltzer.
     ALKA-SELTZER(R) BATTLE OF THE BANDS CONTEST ABBREVIATED RULES
     No Purchase Necessary to enter or win. A purchase will not improve your
 chances of winning. To enter visit www.plopplopfizzfizz.com or mail your
 name, address, city, state, zip code along with your submission (CD with an
 original pre-recorded jingle containing the verse "Plop Plop Fizz Fizz Oh
 What A Relief It Is" used at least once, minimum 30 seconds, maximum 2
 minutes) and photo of your band to: Alka-Seltzer Battle of the Bands
 Contest, PO Box 1304, Grand Rapids, MN 55730-1304. Or enter at one of 3
 live events. Events are scheduled at Sponsor's discretion. Please see
 website for details. Entries must be submitted by 12/22/2006. Contest ends
 12/22/2006. Prizes: 1 Grand Prize - $10,000.00 plus a chance to have on-air
 play (radio and/or television) of their jingle (ARV $25,000 depending on
 the number of members in the band); 4 First Prizes - $1,000 each; Total
 Approximate Retail Value for all Prizes $29,000. Odds depend on number of
 eligible entries received. Open to legal U.S. residents 18 years of age or
 older (19 in AL and NE, 21 in MS). Void where prohibited, restricted, or
 taxed by law. For complete rules, go to www.plopplopfizzfizz.com or write
 to Alka-Seltzer Battle of the Bands Contest, PO Box 1234, Grand Rapids, MN
 55730-1234.
     * Opinions will not affect final results
 
 

SOURCE Alka-Seltzer

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