PNC Bank Joins With Super G Supermarkets to Bring Its Network to the Next Level of Convenience

Sep 18, 1997, 01:00 ET from PNC Bank Corp.

    PHILADELPHIA, Sept. 18 /PRNewswire/ -- PNC Bank announced today that
 it has signed an exclusive contract with Super G, a chain of premier
 supermarkets expanding rapidly into greater Philadelphia, southern New Jersey
 and Delaware, to build convenience-driven, highly interactive banking centers
 within all Super G stores in the region.
     Super G is a division of Giant Food Inc., a Washington, D.C.-based
 retail food and pharmacy chain.
     The first two PNC Bank in-store branches, set to open in the fourth
 quarter of 1997, will be in Super G supermarkets at the Warminster Town
 Center in Warminster, PA, and the Norriton Square Shopping Center in East
 Norriton, PA.
     PNC Bank's in-store branches will accommodate customers seven days a week
 and feature a unique blend of both electronic and traditional service channels
 to handle virtually all banking transactions.  In addition to a self-service
 electronic banking platform, showcasing the latest telephone, computer-based
 and ATM technology, each location will be staffed 50 hours a week at a minimum
 by PNC Bank employees who will be specially trained in sales and service.
     "The key to customer satisfaction at PNC Bank is superior service,
 convenience and quality," said Joseph C. Guyaux, senior vice president and
 deputy head of Consumer Banking for PNC Bank Corp. (NYSE:   PNC).  "Our in-store
 banking centers at the Super G supermarkets will combine the right mix of
 service-oriented employees and customer-friendly technology to deliver full-
 service banking in a way that customers have asked for.  "We see this
 agreement as a catalyst for how we want to improve service and options for
 customers," said Guyaux.  "It's one more example of how we are constantly
 improving the PNC Bank network."
     In joining with Super G, PNC Bank is teaming up with a retailer that
 is recognized throughout the food industry for its commitment to service and
 innovation.  Giant Food, Inc. is the 12th largest food retailer in the United
 States with annual sales volume of $3.88 billion.  The company operates 172
 supermarkets, including 131 food/drug combination units, and three additional
 freestanding drug stores, in Maryland, Virginia, Delaware, New Jersey,
 Pennsylvania and the District of Columbia.  Currently, Giant Food, Inc.
 operates 11 Super G stores in the Delaware Valley, and plans to open 40 stores
 in the region during the next decade.  The company employs more than 27,500
     "Service has been one of the hallmarks of our company since our founding
 in 1936," said Pete Manos, Giant Food, Inc.'s president, chairman and chief
 executive officer.  "The placement of convenient, full-service banking centers
 in our Super G stores complements the full-service bakery, deli, meat,
 prescription and floral departments our customers have come to appreciate.
 Our goal is for consumers to view Super G as their "one-stop shopping"
 destination, and this relationship with PNC Bank is an important step in that
     The new in-store banking centers will offer customers a level of
 convenience typically not found in traditional branches.  For example, in most
 cases, customers can apply for a loan when they enter the Super G store and
 pick up their check when they're ready to  pay for their groceries.  Customers
 also can cash checks at an ATM or talk with a live person through PNC Bank's
 24-hours-a-day, seven-days-a-week telephone banking center.
     "Our goal is to increase points of contact for customers, while bringing
 them more convenience than ever," said Neil Hall, who oversees Consumer
 Banking for PNC Bank in Eastern Pennsylvania, New Jersey and Delaware.  "This
 new banking environment will offer customers the personal attention of our
 employees, along with the speed and convenience of ATMs and interactive
 banking stations to process transactions, take loan requests and perform many
 other financial services."
     For those customers who are less familiar with the benefits of electronic
 banking, PNC Bank plans to have each Super G site staffed with customer
 support specialists who will help to familiarize customers with the
 convenience and capabilities of this new banking environment.
     The planned roll-out includes placing these new banking centers inside
 19 newly constructed Super G supermarkets beginning in November 1997 and
 continuing throughout 1998.
     Customers of PNC traditional branches will have a choice of banking at a
 new in-store branch at a Super G location, or at another traditional PNC Bank
     PNC Bank Corp., headquartered in Pittsburgh, is one of the largest
 financial services organizations in the United States, with banking
 subsidiaries in Pennsylvania, New Jersey, Delaware, Ohio, Kentucky, Indiana,
 Massachusetts and Florida.  Its major businesses include consumer banking,
 private banking, corporate banking, mortgage banking, real estate banking and
 asset management.
     1997-98 Planned PNC Bank In-Store Branches Listed by Super G Locations:
     1.   Warminster Town Center, Warminster, PA
     2.   Norriton Square, East Norriton, PA
     3.   Short Hill Marketplace, Cherry Hill, NJ
     4.   Winslow Plaza, Winslow Township, NJ
     5.   Hilltown Crossings, Hilltown Township, PA
     6.   Park Ridge, Norristown, PA
     7.   Oxford Oaks, Yardley, PA
     8.   Fashion Square, Cherry Hill, NJ
     9.   Towne Square Shopping Center, Mt. Laurel, NJ
     10.  Marketplace at Chews Landing, Chews Landing, NJ
     11.  Millpond Village Center, Washington Township, NJ
     12.  Concord Square, Talleyville, DE
     13.  Eden Square, Bear, DE
     14.  Franklin Mills, Franklin Mills, PA
     15.  Valley Forge (former Music Fair site), Valley Forge, PA
     16.  King of Prussia, PA
     17.  Deptford, NJ
     18.  Granite Run, PA
     19.  Cherry Hill West, Cherry Hill, NJ
     For more information, contact Mark Eyerly of PNC Bank, 215-585-5437.