AGENCY TO SUPPORT THE LAUNCH OF INNOVATIVE AWARD-WINNING PRODUCT - THE WORLD'S FIRST PALM-SIZED SPEED RADAR DEVICE

AGENCY WIN REFLECTS ITS EXTENSIVE CONSUMER PRODUCT LAUNCH EXPERIENCE

CENTURY CITY, Calif., Nov. 16 /PRNewswire/ -- The Pollack PR Marketing Group (PPMG) was selected as agency of record for Pocket Radar, an innovative start-up that designs and manufactures the world's first and only palm-sized speed radar device.

Set to be introduced at the 2010 International Consumer Electronics Show in January, the Pocket Radar is a sleek, compact, palm-sized, ultra-portable speed-tracking device that combines break-through speed radar technology with point-and-shoot functionality, providing consumers with an extremely accurate, real time speed measurement of moving objects with the touch of a button.

Having recently been named a 2010 Innovations Design and Engineering Award Honoree in the highly competitive personal electronics category at the annual preview showcase of new products at the upcoming Consumer Electronic Show, PPMG plans to leverage Pocket Radar's innovative market position to consumers.

Pocket Radar utilizes a new break-through Doppler radar signal detection and processing system, coupled with re-engineered microwave and antenna components that fit into a tiny planar structure the size of a credit card. Pocket Radar employs proprietary digital signal processing algorithms and state-of-the art intelligent target acquisition techniques to provide users with industry leading accuracy and speed measurement across all ranges. Designed for use by coaches, players and fans alike, Pocket Radar provides full-sized performance in a palm-sized package.

"We selected PPMG not only for their extensive experience and innovative, exciting launch ideas, but also for their commitment to providing senior level strategic counsel in all client interactions. We look forward to working with their team on the launch of this revolutionary product and already view them as a integral part of our team," said Steven Goody, CEO and co-founder at Pocket Radar.

Noemi Pollack, president and CEO of PPMG said, "We are delighted to participate in the launch of this first-to-market product. Pocket Radar's design and technology is ushering in a new era in speed radar technology and I am confident that its small size, light weight and extremely accurate speed measurements, will transform the way in which players, coaches, fans and everyday consumers will experience the action."

About The Pollack PR Marketing Group

The Pollack PR Marketing Group (PPMG) based in Century City, CA, is a 24-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products, technologies and services. PPMG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world. For more information, visit http://www.ppmgcorp.com, or http://pollackblog.com, or on Twitter @PollackPRMktg.

SOURCE The Pollack PR Marketing Group

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