Event Opens Dialogue on Next Generation Digital Practices for Industry Thought Leaders
Breakout sessions focused on 3D, IPTV, Mobile, Social Media and Video. The key takeaways highlighted the intersection of creative, technology, user-experience and advertising performance. Panelists and participants in the breakout sessions discussed how technology enables the rich media industry to provide more meaningful user-experiences that ultimately yield better results for advertisers.
"PointRoll continues to work closely with Adobe and has enjoyed collaborating on the Symposium to increase awareness of how brands can engage consumers with rich media," said
Other event attendees affirmed Tafler's comments on the value of this Symposium. "The PointRoll and Adobe Rich Media Symposium was a remarkable learning and networking opportunity; from the keynote speaker to the breakout sessions where we worked on the use of emerging technologies in rich media campaigns," said
The keynote presentation was delivered by
The Symposium featured a panel spanning media, advertiser, creative and technology, which included
The Symposium showcased the increasing importance of rich media for brands, publishers and marketers. Adobe and PointRoll designed the event to help members of the creative advertising community meet, interact, and learn about rich media design and technology. Attending this event were representatives from advertising firms including Saatchi & Saatchi, R/GA, Hill Holiday, Digitas, BBDO; content publishing companies including The
"The Rich Media Symposium was a forum for marketers to explore engagement as a metric and how social marketing can engage their brands directly with audiences," said
PointRoll and Adobe have collaborated to provide the fastest delivery of high-quality video to rich media ads for nearly three years. PointRoll and Adobe continue working to enhance these tools and move the rich media space forward.
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is the world's leading online advertising rich media provider. PointRoll's superior rich media technologies and services enable brand marketers to connect with consumers by creating interactive online environments. Providing interactive features such as streaming video, polling, instant e-mail and data collection, PointRoll delivers measurable online advertising campaign results. PointRoll serves more than 85 billion rich media impressions each year -- and serves two-thirds of the Fortune 500 brands. For more information, please visit www.pointroll.com.
For PointRoll Julie Nicholson firstname.lastname@example.org (212) 445-8371