Pokemon Launches Long-Anticipated Trading Figure Game in North America

Answering High Demand from Pokemon Fans, Company Releases First Set of

Trading Figures in U.S.

Aug 06, 2007, 01:00 ET from Pokemon USA, Inc.

    BELLEVUE, Wash., Aug. 6 /PRNewswire/ -- Pokemon USA, Inc., a worldwide
 leader in trading card games, today announced the U.S. release of the
 Pokemon Trading Figure Game (TFG), slated to hit stores on September 19.
 This marks the latest milestone in the Pokemon collectible gaming evolution
 since the release of the phenomenally successful Pokemon Trading Card Game
 in Japan in 1996. The first set of figures released will include more than
 40 popular Pokemon characters and Trainer figures; select booster sets will
 include Pokemon from the recent Pokemon Trading Card Game: Diamond & Pearl
     Gameplay includes a dynamic spinning mechanism for each Pokemon that
 lets players send their figures into battle against one another in an
 entirely new way. By mixing and matching figures, players can expand their
 battle choices right from the beginning, encouraging a similar sport and
 strategy as practiced in the world-renowned Pokemon Trading Card Game. The
 TFG is easy to learn and play, and is appropriate for players age eight and
     "Pokemon fans reacted with great enthusiasm to early previews in the
 U.S.," said Tsunekaz Ishihara, president and CEO, The Pokemon Company, and
 co-creator of both the TFG and the original Pokemon Trading Card Game. "The
 high quality of the figures, the collectible nature of the game, and the
 exciting mechanism for battle were all very popular with players of all
 ages. We feel we have created a truly distinctive game that will carry on
 Pokemon's tradition of excellence."
     The two Pokemon TFG starter sets include basic rules that will have
 fans playing in minutes: a two-player arena playmat, Trainer cards, and
 four different dynamic figures, including a Trainer figure. Boosters will
 expand gameplay and add new figures and Trainer cards to players'
 collections. The starter sets will be priced at $14.99 and the boosters at
 $3.49 for one figure, $6.99 for two figures (including a random mystery
 figure) and a Trainer card, and $9.99 for three figures, including a random
 mystery figure and one of three special promo figures (Chimchar, Piplup, or
 Turtwig) from the Diamond & Pearl release as well as a Trainer card. Future
 expansions-with additional popular Pokemon to increase the possibilities
 for battles-are under development.
     Figures were sculpted with care by Kaiyodo Co., Ltd., of Osaka, Japan,
 which has been a manufacturer of original, limited-edition assembly-type
 plastic models for more than 40 years. In addition to the upcoming Pokemon
 TFG, Kaiyodo produces a wide variety of other popular model lines for
 enthusiasts all over the world.
     For more information and updates on the Pokemon TFG, fans can visit
     About Pokemon USA, Inc.
     Pokemon USA, Inc., a subsidiary of The Pokemon Company in Japan,
 manages the property outside of Asia which includes licensing, marketing,
 the Pokemon Trading Card Game, the Pokemon Trading Figure Game, an animated
 TV series, home entertainment, the official Pokemon website, and online
 retail center http://www.pokemoncenter.com. Celebrating its 10th worldwide
 anniversary in 2006, Pokemon was launched in Japan in 1996 for play on
 Nintendo's Game Boy(R) and has since evolved into a global cultural
 phenomenon. Pokemon was introduced in North America in September 1998 and
 today is one of the most popular toy and entertainment properties in the
 world. For more information, visit http://www.pokemon.com.

SOURCE Pokemon USA, Inc.