2014

Polaroid Easily Transforms Your Digital Photos into Museum Quality Art Offering Consumers a Simple Way to Convert Memorable Moments into Lasting Artistic Impressions

BOCA RATON, Fla., Oct. 24, 2012 /PRNewswire/ -- Polaroid today announced the launch of the Polaroid Fotobar online store, found at www.polaroidfotobar.com. The store offers consumers an easy, intuitive process to turn their best digital pictures into museum-quality art. With the Polaroid Fotobar online store, Polaroid continues its 75 year tradition of bringing life's best moments to print, this time with a museum-quality piece of art. 

(Logo: http://photos.prnewswire.com/prnh/20120109/NY31853LOGO )

"We dug deep creatively, to bring consumers a fine-tuned technology that unleashes their phone-trapped memories to turn them into permanent, museum-quality art," said Cheryl Zatz, VP of Marketing at Fotobar, LLC, an authorized Polaroid licensee.

The patent-pending feature called Fotomail allows users to easily upload their images captured on smart phones and cameras onto the site.  Within seconds, their photos are on screen and ready to be customized. The Fotomail feature also makes it simple to work with favorite photos posted on Facebook, Instagram, Flickr or Picasa accounts.

Photos can be enhanced using photo-effect technology such as contrast, red-eye correction, brightness and filters showing users the outcome as they work online. Customers may choose from a wide variety of high-quality art formats and mountings, including framed, matted, canvas, metal, award and poster products. Every item is made in the US, and shipped for free within the continental US. For those who may be technology-shy, live customer support is also available.

"I am excited about this partnership because it fits so well with the Polaroid DNA," said Polaroid President and CEO Scott W. Hardy. "Polaroid's philosophy for the past 75 years has been about sharing life with fun and easy-to-use products and the Polaroid Fotobar online store continues that proud tradition. Everyone can now create museum-quality prints with just a few clicks."

Currently, 50 percent of US cell phone users have smart phones with built-in camera features. That number is expected to grow to more than 80 percent by 2015, fueling the exponential growth in cell phone photos.

"Within the estimated 1.5 billion photos taken each day, everyone captures the perfect moment that should be displayed on the office or living room wall," said Zatz. "With Polaroid Fotobar, those special memories can be made into something exceptional," she said. "We are excited to partner with Polaroid in this evolutionary venture which offers everyday photographers the artists' experience," she added.

The Polaroid Brand
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit www.polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

Media Contact:

Melissa Hoistion
R&J Public Relations for Polaroid
mhoistion@randjpr.com 
908-722-5757

SOURCE Polaroid



RELATED LINKS
http://www.polaroid.com

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