Political Shinanigans Boost Search Activity for Paris Hilton and John Edwards on Lycos Top Search List

    WALTHAM, Mass., Aug. 14 /PRNewswire/ -- Lycos, Inc.
 (http://www.lycos.com), a leading provider of social publishing, media and
 search services, today announced the following information from The Lycos
 50(TM), the 50 most popular Internet search results for the week ending
 Aug. 9, 2008. For a complete list of The Lycos 50 and for in-depth text of
 The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos
 50 can also share their thoughts on Internet trends and pop culture on The
 Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the Under the
 Red Carpet Blog at http://redcarpet.tripod.com/blog/.
 
 

     Biggest Movers and Shakers for Week Ending Aug. 9, 2008:
     1.      Paris Hilton Ad               733 %
     2.      John Edwards                  680 %
     3.      Morgan Freeman                600 %
     4.      Brett Farve                   545 %
     5.      2008 Summer Olympics          510 %
     6.      "So You Think You Can Dance"  475 %
     7.      Eva Mendes                    430 %
     8.      Katie Holmes                  360 %
     9.      "Last Comic Standing"         305 %
     10.     "Pineapple Express"           240 %
 
     Search Gainers:
 
     Search activity for Paris Hilton (#1) is up 733 percent this week,
 driven in part by the Paris Hilton Ad, hitting back at presidential
 candidate, Sen. John McCain. In the ad, socialite Hilton calls republican
 candidate McCain a "wrinkly white-haired guy" and offers her own "hot"
 energy policy plan. Hilton's presidential parody ad was launched last week
 in response to Sen. McCain's TV ad, which undermines democratic
 presidential rival Sen. Barack Obama by likening Obama's popularity to
 celebrities Hilton and Britney Spears. In other political news, online
 interest in John Edwards jumps 680 percent after Edwards admitted to having
 an affair with a former campaign aid. After months of speculation, the
 former U.S. senator and democratic presidential candidate admitted to Bob
 Woodruff on ABC's "Nightline" he did in fact have an affair with one of his
 former campaign aids, Rielle Hunter. Meanwhile, the 2008 Summer Olympics
 are breaking TV viewing records and bringing home the gold with web users,
 as search interest increases five-fold. Other summer TV series scoring big
 hits online include "So You Think You Can Dance," up 475 percent, and "Last
 Comic Standing," rising 305 percent after the show crowned its first female
 winner, 25-year-old Los Angeles-based comic, Iliza Shlesinger.
 
 

     The Lycos 50(TM) Top 10 Search Terms for the Week Ending Aug. 9, 2008:
     1)  Paris Hilton       6)  Danica Patrick
     2)  Clay Aiken         7)  Pamela Anderson
     3)  YouTube            8)  California Earthquake
     4)  Heath Ledger       9)  Britney Spears
     5)  Manny Ramirez     10)  Kim Kardashian
 
     About Lycos, Inc.
 
     Lycos, Inc. operates search and technology web sites that foster online
 communities, including the new Lycos Cinema community, bringing people
 together one flick at a time. Other Lycos products and sites include
 Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos
 Mail, Webon, WhoWhere.com and The Lycos 50(TM). Lycos, Inc. (www.lycos.com)
 is a wholly owned subsidiary of Daum Communications Corp., a leading
 Internet portal and e-commerce destination in Korea with a growing presence
 throughout the Asian markets. Lycos was acquired by Korean Daum
 Communications Corp. in October 2004 and has its U.S. headquarters in
 Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ:
 035720, www.daum.net.
 
     Lycos(R) is a registered trademark of Lycos, Inc. All other product or
 service marks mentioned herein are those of Daum Communications Corp.,
 Lycos, Inc. or their respective owners. All rights reserved.
 
 
 

SOURCE Lycos, Inc.