Pop-Tarts® Wraps A Crazy Good™ Summer With Free Concert In New York Gym Class Heroes and Allstar Weekend perform at Irving Plaza

- End your #crazygoodsummer on a high note with music, friends and crazy good @poptarts411! http://on.fb.me/kdgHx

- Get FREE tix for @poptarts411 concert with @GymClassHeroes and @AllstarWeekend #crazygoodsummer http://on.fb.me/kdgHx

BATTLE CREEK, Mich., Sept. 6, 2012 /PRNewswire/ -- Pop-Tarts wraps up its Crazy Good summer with an unforgettable, free concert in New York City featuring hit bands Gym Class Heroes and Allstar Weekend. The free, ticketed show will be at Irving Plaza in Manhattan's Union Square on September 16. As a crazy good bonus, at the concert, select attendees will be surprised with an opportunity to meet the bands. 

"As teens head back to school, we want to give them one last crazy good experience that brings to life the delicious taste of Pop-Tarts in a fun and energetic way," said Dick Podiak, director of marketing for Pop-Tarts. "What better way to end the summer than with a performance by some of the hottest acts in an exclusive and intimate venue."

Crazy Good Celebration in New York City

The last crazy good opportunity of the summer begins September 8, when teens visit the Pop-Tarts Facebook page at www.Facebook.com/KelloggsPopTarts to find out how they can RSVP for a chance to attend the concert. There are a limited number of tickets and teens won't want to miss out. 

"We're thrilled to have the opportunity to give our fans a fun way to end the summer," said Allstar Weekend bassist Cameron Quiseng. "We promise a show that is just as crazy good as Pop-Tarts."

Crazy Good Summer

Pop-Tarts kicked off its crazy good summer in Chicago with a free concert featuring Boys Like Girls, Carly Rae Jepsen and Austin Mahone. Through a partnership with Live Nation®, Pop-Tarts brought a crazy good summer to teens across the country by awarding Live Nation Concert Cash® to weekly winners on the brand's Facebook page and giving away last-minute concert tickets to local shows. One lucky winner will receive the grand prize – an Ultimate Access Pass, redeemable for four tickets to any and all Live Nation concerts in 2013.   

Teens can visit www.Facebook.com/KelloggsPopTarts to make sure they're not missing out on the crazy goodness that Pop-Tarts has to offer all year round!

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of snacks and frozen foods. Every day, our well-loved brands - produced in 17 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®,  Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

About Gym Class Heroes

Alternative/hip-hop group Gym Class Heroes first catapulted to international stardom in 2007 with their #1 hit "Cupid's Chokehold/Breakfast In America," which set the record for holding the top spot on the Top 40 radio charts for the most consecutive weeks by a band and helped earn them the "Best New Artist" award at the MTV Video Awards that same year.  As a solo artist, Gym Class Heroes frontman Travie McCoy was responsible for one of the biggest songs of 2010 with his smash single "Billionaire (featuring Bruno Mars)."  Last year, Gym Class Heroes scored their second #1 hit with "Stereo Hearts (featuring Adam Levine)," the lead single from their fourth Decaydance/Fueled By Ramen release, The Papercut Chronicles II.  The album also spawned the Top 5 smash "Ass Back Home (featuring Neon Hitch)" and their current single "The Fighter (featuring Ryan Tedder)" whose companion music video features Olympic gymnast John Orozco and has been featured throughout the 2012 Summer Olympics in London.  Collectively, Travie and Gym Class Heroes have sold over 2 million albums worldwide and over 10 million digital singles.

About Allstar Weekend

When best friends Zach Porter (vocals) and Cameron Quiseng (bass) joined forces with their rival high school's drummer Michael Martinez and formed Allstar Weekend, they never imagined that dreaming about making records and touring the world would soon become a reality. After recording their first demo for "Dance Forever" in a friend's bedroom, the band's raw talent quickly caught the attention of Richard & Stefanie Reines, siblings and co-owners of Drive-Thru Records, who signed the group on to their management roster. Originally playing local shows around their hometown of Poway, Calif., the band's first tour centered around distributing flyers at pop shows across the country and playing acoustic impromptu performances in parking lots. Their catchy songs, funny personalities, and relentless DIY promotion paid off when a flyer was placed in the hands of a Disney casting agent, which resulted in the band being added to the pilot season of Radio Disney's "Next Big Thing." Although the band did not win the competition, Hollywood Records signed them and launched a whirlwind press tour around their debut CD "Suddenly Yours," with appearances on Good Morning America, Lopez Tonight and The Rachael Ray Show. Allstar Weekend sold over 1 million singles with no radio airplay, and continue to headline tours across the United States, Canada, and the UK. After parting ways with Hollywood Records, "Life As We Know It," the band's first self-released single is currently in rotation on Sirius XM Hits1 and their rabid, dedicated fan base just keeps growing. Their new single "The Last Time" impacts at Top 40 Radio in October. Allstar Weekend is now funding and recording their first fully-independent album through Kickstarter. The album is expected to be released in February 2013.

About Live Nation

Live Nation Entertainment is the world's leading live entertainment and e-commerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

Related Links
Facebook.com/KelloggsPopTarts

SOURCE Kellogg Company



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