Pop Weaver Introduces First Microwave Popcorn With Flavoring Containing No Diacetyl New Popcorn Flavoring Features Same Great Buttery Taste Consumers Love



    INDIANAPOLIS, Aug. 28 /PRNewswire/ -- Pop Weaver(R) has become the
 first microwave popcorn brand to eliminate the flavoring ingredient
 diacetyl from its microwave popcorn products. Popcorn with the new flavor
 formulation will begin appearing on store shelves in late August.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070828/CLTU056 )
     Diacetyl is used in butter flavorings found in many other brands of
 microwave popcorn, pastries, cake mixes, flour, cookies, crackers, frozen
 foods, potato chips, and candy. Diacetyl has recently come under increased
 scrutiny, with California considering a bill to ban its use in the state by
 2010. Connecticut state representative Rosa Delauro has asked the Food and
 Drug Administration (FDA) to consider a similar ban. Although diacetyl has
 long been considered safe for use in consumer food products, the flavoring
 has been cited as a possible source of injury to certain employees of food
 companies who may have inhaled large dosages of diacetyl while mixing it
 under unsafe conditions.
     "We follow strict safety guidelines in manufacturing our products, so
 we've had no incidents among our associates related to diacetyl exposure,"
 said Mike Weaver, president of Weaver Popcorn Company, Inc., which makes
 Pop Weaver popcorn. "However, we know consumers are becoming increasingly
 concerned about this issue, so we've taken it out of our flavorings. It was
 a challenge to eliminate diacetyl from our flavorings and still maintain
 the great buttery taste that consumers love, but we've done it." Consumer
 research substantiates that the new flavoring features the same great
 buttery taste that consumers love.
     Weaver says his company felt it was important to take an
 industry-leading role in eliminating diacetyl from its flavorings. "Popcorn
 is all we make, so we are constantly striving to produce the best possible
 product."
     Pop Weaver brand microwave popcorn is available at Wal-Mart and other
 mass market and discount retailers and at select grocery stores nationwide.
     About Pop Weaver Popcorn
     Pop Weaver is a leading national brand of microwave popcorn in the
 United States. It is produced by Weaver Popcorn Company, Inc., one of the
 largest producers and manufacturers of popcorn products in the world. An
 80-year-old, family-owned company, Weaver Popcorn distributes its products
 in more than 90 countries.
 
 

SOURCE Pop Weaver

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