Popeyes(R) Chicken & Biscuits New Chicken Sandwich Advances Commitment to Flavor Superiority Big Flava Chicken Deluxe Hits Restaurants Nationwide



    ATLANTA, Sept. 29 /PRNewswire-FirstCall/ -- Popeyes(R) Chicken & Biscuits,
 a division of AFC Enterprises, Inc. (Nasdaq:   AFCE), today announced the Oct. 1
 nationwide launch of its new Big Flava Chicken Deluxe Sandwich.  Popeyes
 introduced the sandwich to highlight its signature quality and flavor, with
 the bonus of portability.
     Popeyes' new offering is synonymous with quality.  The white meat chicken
 fillet is hand-breaded and fried in the restaurants, resulting in fresher,
 moister and more flavorful chicken.  The sandwich is topped off with a round,
 artisan bun with a French-style crust, tomato slice and full leaf lettuce.
     Marinated in peppers, onions and garlic, the chicken sandwich isn't shy
 about flavor.  It is available in both "tame" and spicy versions. The bread -
 reminiscent of the New Orleans Po'Boy - and the nuttiness of the breading are
 a perfect compliment to the cayenne heat of Popeyes' chicken.
     "Our customers will experience flavor from the inside out," stated Chef
 Billy Jacob, executive chef for Popeyes Chicken & Biscuits. "Since our chicken
 is marinated and freshly prepared in each restaurant, they will taste the
 flavor of the chicken followed by the freshness of the breading, lettuce,
 tomato and artisan bun."
     Popeyes also created its Big Flava Chicken Deluxe Sandwich with
 portability in mind.  As convenience often impacts consumers' buying
 decisions, Popeyes has responded by introducing a chicken sandwich that is
 easily eaten and always enjoyed.
 
     About Popeyes:
     Popeyes is a leader in the New Orleans segment of the foodservice industry
 and is the world's second-largest quick-service chicken concept based on
 number of units. Founded in 1972 in New Orleans, Popeyes had 1,831 locations
 as of September 4, 2005, in the United States, Puerto Rico, Guam and 25
 foreign countries. Visit the Popeyes Chicken & Biscuits Web site at
 www.popeyes.com.
 
      Contact Information:
 
      Kristen Jamski                     Kim Englehardt
      404.688.5775 ext 204               404.459.4660
      kmjamski@patrickdavis.com          popeyescommunications@popeyes.com
 
 

SOURCE Popeyes Chicken & Biscuits

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.