ATLANTA, Sept. 29 /PRNewswire-FirstCall/ -- Popeyes(R) Chicken & Biscuits,
a division of AFC Enterprises, Inc. (Nasdaq: AFCE), today announced the Oct. 1
nationwide launch of its new Big Flava Chicken Deluxe Sandwich. Popeyes
introduced the sandwich to highlight its signature quality and flavor, with
the bonus of portability.
Popeyes' new offering is synonymous with quality. The white meat chicken
fillet is hand-breaded and fried in the restaurants, resulting in fresher,
moister and more flavorful chicken. The sandwich is topped off with a round,
artisan bun with a French-style crust, tomato slice and full leaf lettuce.
Marinated in peppers, onions and garlic, the chicken sandwich isn't shy
about flavor. It is available in both "tame" and spicy versions. The bread -
reminiscent of the New Orleans Po'Boy - and the nuttiness of the breading are
a perfect compliment to the cayenne heat of Popeyes' chicken.
"Our customers will experience flavor from the inside out," stated Chef
Billy Jacob, executive chef for Popeyes Chicken & Biscuits. "Since our chicken
is marinated and freshly prepared in each restaurant, they will taste the
flavor of the chicken followed by the freshness of the breading, lettuce,
tomato and artisan bun."
Popeyes also created its Big Flava Chicken Deluxe Sandwich with
portability in mind. As convenience often impacts consumers' buying
decisions, Popeyes has responded by introducing a chicken sandwich that is
easily eaten and always enjoyed.
Popeyes is a leader in the New Orleans segment of the foodservice industry
and is the world's second-largest quick-service chicken concept based on
number of units. Founded in 1972 in New Orleans, Popeyes had 1,831 locations
as of September 4, 2005, in the United States, Puerto Rico, Guam and 25
foreign countries. Visit the Popeyes Chicken & Biscuits Web site at
Kristen Jamski Kim Englehardt
404.688.5775 ext 204 404.459.4660
SOURCE Popeyes Chicken & Biscuits