Popular Restaurant Chain Licenses Beanstalk Data's Revolutionary CRM Marketing Master CRM MARKETING MASTER PROVES TO BE AN OASIS FOR ISLANDS
CHARLOTTE, N.C., Dec. 3, 2013 /PRNewswire/ -- Today, Islands Restaurants and Beanstalk Data jointly announced a licensing and servicing agreement for the beach-inspired casual dining restaurant company to utilize Beanstalk's revolutionary new CRM Marketing Master product.
The CRM Marketing Master is a real-time Software as a Service (Saas) module that offers Business-to-Consumer companies like Islands a simple, unique, and effective way to aggregate all of their existing silos of customer data into a single location. Many B2C companies typically have multiple silos for customer data: one for mobile app users, another for web, on and on including email, SMS subscribers, and social media. The CRM Marketing Master integrates with all these existing Big Data silos and merges the data into a lone view, eliminating cumbersome, inefficient and expensive duplication. The CRM Marketing Master also transforms new and incoming customer data into this single dashboard, ensuring marketers can maximize their efforts with each individual customer, segment, and campaign.
Renee Junge, Vice President of Marketing at Islands, was the first to spot the CRM Marketing Master's potential in the Casual Dining market. "We had limited segmentation, analytics, or foresight into transactional behavior. With this, we will be able to provide customers with more personalized and relevant experiences; we can identify Islands' heaviest or most engaged users and reward them. The product itself seems pretty easy to use and incredibly flexible, which is important, because what good is 'Big Data' if you can't put it into action."
The deal also includes managed services for implementation, as well as assistance in creating campaigns and understanding the results. With uploading of all data silos currently in progress, Junge was emphatic. "One of the best parts of Beanstalk is their customer service. Even though they work with some heavy hitters in the QSR market, I realized pretty quickly I was getting individualized customer service…a strategic partner."
Beanstalk CEO Scott Nowokunski commented, "We're thrilled to be working with Renee and her team at Islands, they're great people and their insights are helping us refine our product as much as our product is helping them. The only thing we haven't figured out yet is how to get the CRM Marketing Master to propose they open a location here in Charlotte. Their food is great."
With the Islands deal, Beanstalk's message in a bottle has been launched. For more information contact Kathleen Hannon at (704) 425-8106 or via email at Kathleen@beanstalkdata.com.
About Islands Restaurants
Founded in 1982, Islands is privately held and has managed controlled but steady growth, with a focus on providing the finest quality food and an outstanding guest experience. Islands offers specialty burgers, soft tacos, fresh salads and exotic drinks in a beach-inspired atmosphere. The Carlsbad based company operates 55 restaurants throughout California, Arizona, Nevada and Hawaii. For more information visit www.islandsrestaurants.com.
Sprouted in Charlotte, NC, Beanstalk Data designs SaaS platform, Big Data CRMs wrapped in real-time marketing engines for Business to Consumer (B2C) companies thereby enabling smarter and more personal relationships with customers - increasing their lifetime value. Beanstalk has rapidly grown to become a popular technology provider to QSR (Quick Service Restaurants) and Fast Casual Dining providers, including such well-known brands as Taco Bell, Frisch's Big Boy, and Pollo Tropical.
SOURCE Beanstalk Data, LLC