Populist Cleaning Co. Announces Brand Updates to Reflect Its Commitment to Quality Partnering

YPSILANTI, Mich., July 10, 2013 /PRNewswire-iReach/ -- After an extensive strategic review, Populist Cleaning Co., an independently owned commercial cleaning company founded in 1980 and based in southeast Michigan, today announced a complete rebranding that features  a redesigned logo and the launch of a new website, http://populistcleaning.com.

The refreshed brand identity centers on the theme of "quality partnering." The new site seeks to communicate this brand and encapsulates what Populist offers to its "partners" - its customers, vendors, and staff.

In preparation for the rebranding, this company took on the task of critically reviewing every aspect of its operations – from methods of communication with customers to investment in staff training.  In response to their findings, Populist has implemented a company-wide initiative to encourage high levels of individual responsibility and accountability while maintaining a cohesive and collaborative team environment.

John Wagner, Vice President of Populist Cleaning Co. offers, "We've come to know that quality partnering  - doing business with sincerity and integrity - not only builds success in business, but maybe even more important, builds strong relationships that improve the way we do business. We are confident that our new approach will foster a positive and productive culture in which long-term, professional relationships will thrive."

Mike Eller, President of Populist Cleaning Co., adds, "There are a lot of commercial cleaning companies out there. Many of them provide great cleaning. What makes us different? We've learned the importance of building long-term, quality relationships. We want to be known as a company that provides excellent customer care and service, captures the hearts of its employees, and is coveted by vendors – in other words, a quality partner."

About Populist Cleaning Co.

Populist Cleaning Co. is an independently owned, full-service commercial janitorial business. It specializes in small to large office buildings, banks and credit unions, medical offices, research facilities, municipal facilities, and light industrial facilities. It offers a wide range of special services (carpet care; stripping and refinishing tile; ceramic tile, grout, and baseboard cleaning; window cleaning; construction or project clean up; on-site window blind cleaning, repair, and custom blinds – specializing in Hunter Douglas window fashions; and minor handyman maintenance and repair) as well as all routine contract janitorial duties. For more information, please visit http://populistcleaning.com.

Media Contact: Ruthann Wagner, Populist Cleaning Co., 734-482-1800, ruthann@populistcleaning.cm

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SOURCE Populist Cleaning Co.


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