Portal-backed Wireless Voice Search to Reach 1.45 Billion Queries in 2010, According to The Kelsey Group

New report examines the anticipated disruption of the directory assistance

market by the entrance of major search portals.

Oct 10, 2006, 01:00 ET from The Kelsey Group

    PRINCETON, N.J., Oct. 10 /PRNewswire/ -- A combination of factors --
 the expected introduction of wireless voice search products from the major
 search portals, population demographic shifts and continued declines in the
 number of wireline subscribers -- will produce a significant disruption of
 the directory assistance market, according to The Kelsey Group. In the
 firm's new report titled, "Wireless Voice Search: The Multi-Modal
 Revolution," Kelsey Group analysts estimate that portal-backed voice search
 will reach 1.45 billion queries in 2010, representing 18 percent of total
 DA call volume in the U.S.
     "We believe the wireless voice search market is poised for a major
 explosion in growth initiated by emerging free directory assistance players
 and catalyzed by the inevitable entry of at least one search portal by
 2007," said the report's author, Matt Booth, Kelsey Group vice president
 and program director of Interactive Local Media. "When the cost to service
 a DA query drops below 10 cents, Internet pay-for-performance models will
 start generating a positive return. This will be a key transition point,
 driving growth in the voice search segment."
     Additional findings contained in the report include:
     - The U.S. DA industry will generate 6.3 billion information requests in
       2006 across three distinct platforms: wireline, wireless and Voice over
       Internet Protocol, or VoIP. A fourth platform, free directory
       assistance, will add another 135 million DA calls.
     - During the forecast period, monthly free DA call volume will reach four
       times that of user-paid DA*.
     - The major search portals are expected to launch wireless voice search
       products by mid-2007.
     Voice search is a key topic on the agenda at The Kelsey Group's
 upcoming Interactive Local Media 2006 (ILM:06) conference, Nov. 29-Dec. 1,
 2006, in Philadelphia, Pennsylvania. Two featured speaker presentations and
 one panel session will tackle the subject:
     - Directories and Voice Search -- presented by Jean-Pascal Lion, vice
       president, marketing, Yellow Pages Group
     - Pay-per-Text: DA and Local Ad Revenue -- presented by Seb Bishop,
       president, MIVA
     - Wireless Voice Search: Consumer Adoption Translates Into Seismic Market
       Shifts -- panelists include George Garrick, CEO, Jingle Networks,
       Masoud Loghmani, CTO, LogicTree, and David Yoo, director, product
       marketing and strategy, Tellme Networks
     ILM:06 is The Kelsey Group's 11th conference devoted to digital media
 with a local focus. For more information about the conference, visit
     The "Wireless Voice Search: The Multi-Modal Revolution" report is
 available to Kelsey Group advisory services clients. Contact Steve Vasil at
 (905) 468-8786 or svasil@kelseygroup.com for more information on Kelsey
 Group advisory services.
     About The Kelsey Group
     The Kelsey Group is the leading provider of research, data and
 strategic analysis on directories, small-business advertising and online
 local media. Founded in 1986, the company has built a reputation as the
 premier analyst firm covering the directory publishing community and the
 emerging local search marketplace, providing advisory services (The Kelsey
 Report(R) and Interactive Local Media), publishing (Global Yellow Pages(TM)
 and Local Media Journal(TM)), consulting (more than 300 individual
 assignments) and conferences (65 events).
     * NOTE: This is consistent with current usage data.
 Available Topic Expert(s): For information on the listed expert(s), click
 appropriate link.
 Matthew Booth

SOURCE The Kelsey Group