BERLIN, Oct. 8 /PRNewswire/ -- BROADBAND WORLD FORUM -- Ruckus Wireless
today announced that Portugal Telecom (NYSE: PT), the country's largest
telecommunications provider, has selected and is now offering the Ruckus
MediaFlex "Smart Wi-Fi" system as the wireless standard for IPTV
distribution to over three million Portuguese households.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071008/CLM029 )
Smart Wi-Fi is a patented and incredible technical advance that enables
delay-sensitive traffic, such as streaming digital IP-based video or voice,
to be reliably transmitted over standard 802.11 frequencies using
sophisticated Wi-Fi best path selection and interference avoidance
Since its introduction only 18 months ago, the Ruckus MediaFlex NG has
become the de facto Wi-Fi standard for in-home multimedia distribution by
broadband operators and incumbent telecom providers around the world in
countries such as the United States, Hong Kong, Belgium, Singapore, Chile,
Italy, Ireland, Czech Republic, Finland, Estonia, Slovenia and now
Available immediately, the Ruckus MediaFlex Wi-Fi system now gives
Portuguese consumers the freedom to watch television, as well as other
interactive video content, where and when they desire, eliminating the need
to run disruptive, costly and unsightly cabling throughout the home.
Portugal Telecom currently provides high-speed Internet service to more
than 700,000 broadband subscribers and is installing more than 200 IPTV
customers every day. According to the company, 50 percent of all IPTV
installations now use the Smart Wi-Fi option because consumers like the
speed of installation, reliability, non-disruptive operation and freedom to
place televisions anywhere and easily move them around the home without
cabling or re-wiring.
"When given a choice between wires and no wires, all things being
equal, consumers want wireless," said Luis Lamela, director of IPTV
services for Portugal Telecom. "Until now, the perception has been that
nothing beats a wire for reliability. Ruckus Wireless has forever changed
Lamela noted that with the Ruckus MediaFlex solution, a single
technician can install the IPTV service in under 20 minutes compared to
almost two hours for an alternative wired solution. "Conventional wisdom
assumes consumers only care about cost and not about how triple play
services are distributed around the house. This is simply not true. When it
comes to their homes, consumers have strong opinions about what is put into
their homes. They want something that is quick and easy to install,
flexible to move around, reliable in every imaginable configuration and
simple to use. The Ruckus MediaFlex delivers on all these requirements,"
According to Portugal Telecom, while consumers are generally agnostic
about the technology used to deliver television into the home, IPTV enables
"a better TV experience" with the ability to offer more robust video on
demand services, greater interactivity and more flexible and aggressive
pricing and packaging. Portugal Telecom also offers satellite and cable TV
IPTV Done Right, Portuguese Style
Portugal Telecom makes use of technical advances in data compression to
deliver the maximum quantity and quality of IPTV content available anywhere
in the world.
Over a 16 Mbps ADSL 2+ broadband connection into subscriber homes,
Portugal Telecom offers customers both standard and high definition
multicast IPTV content using H.264 compression. Using this advanced
technology allows a single stream of HD content to be squeezed into the
home using as little as 8 Mbps of bandwidth, and standard definition IPTV
streams to be delivered at a data rate of less then 3 Mbps.
For euro 54.90 a month, consumers receive 30 fixed channels, 12 a la
carte channels and access to more than 700 video on demand titles. All the
gear needed to enable IPTV in the home, including Ruckus MediaFlex routers
and adapters, Cisco (Scientific Atlanta) IP set-top-boxes and broadband
gateways, are rented as a bundle for only euro 5 a month.
What is IPTV?
IPTV is a new way of streaming real-time television programs, movies
and other video content over a broadband IP network. Unlike conventional
TV, IPTV requires connecting multimedia receivers (known as IP
set-top-boxes) to a computer network to receive video transmissions from
the broadband modem or home gateway.
The proliferation of wireless and IP services has lowered traditional
barriers to entry to wireline communications markets, giving new,
competitive service providers ever-increasing line losses and margin
erosion. To counteract this, traditional communications service providers
face two strategic imperatives: 1) increase their services portfolio to
include new broadband services like IPTV, and 2) decrease their operational
expenditures to remain cost-competitive.
Since most home computer networks do not extend to areas where the
televisions are located, consumers have to put up with expensive and/or
unsightly Ethernet cable installations. While technologies exist today to
make Ethernet work over existing coaxial or electrical wiring in a home,
their applicability is location-dependent.
Furthermore, consumers everywhere have selected Wi-Fi as the home
networking technology of choice. The Ruckus MediaFlex system is the first
and only Wi-Fi system purposely designed to deliver picture-perfect video
to all corners of a home by automatically steering Wi-Fi signals around
interference and physical barriers. The Ruckus Smart Wi-Fi system also
supports simultaneous Internet browsing and voice over IP calls. Once
installed, the system can connect multiple TVs and set-top-boxes, as well
as portable video receivers such as multimedia laptops and handheld
multimedia players, without the hassles of new wiring or re-wiring.
About Portugal Telecom
Portugal Telecom is an integrated telecom and multimedia operator with
a leading position in its two strategic markets: Portugal, where it offers
a full range of voice, video and data services, and Brazil, where it is
market leader in mobile. In Internet, PT is the leading broadband provider
in Portugal. PT also owns the leading internet portal in Portugal - Sapo.
PT is listed on the Euronext Lisbon Stock Exchange and on the New York
Stock Exchange. For more information, visit our site http://www.telecom.pt.
About Ruckus Wireless, Inc.
Based in Sunnyvale, California, Ruckus Wireless is a next-generation
Wi-Fi company credited with pioneering "Smart Wi-Fi" technology. Named a
2007 Technology Pioneer by the World Economic Forum, Ruckus Wireless was
formed in 2004 at Sequoia Capital. The company designs, develops and
markets industrial- strength Wi-Fi systems that provide reliable
distribution of delay-sensitive multimedia content and services over
standard 802.11 technology. Its flagship product, ZoneFlex, is the first
wireless LAN system to combine the best in centralized wireless LAN
principles with state-of-the-art Wi-Fi advances such as smart antenna
arrays and wireless meshing. Its MediaFlex line of multimedia wireless
routers is used by more than 125 broadband operators around the world to
extend digital services such as IPTV throughout the home without wires. The
company's patented hardware and software technologies deliver predictable
performance, extended range and real-time adaptability to changing Wi-Fi
environments. The company has raised approximately $32 million in financing
from premier venture capital investors, consumer electronics companies and
broadband operators such a Motorola, T-Ventures, Telus, Sutter Hill
Ventures, Mitsui, Sequoia and others. Ruckus Wireless is led by President
and CEO Selina Lo. For more information, visit the company's Web site at
SOURCE Ruckus Wireless, Inc.