Portugal Telecom Selects Ruckus Wireless as the Standard for In-home Wireless Distribution of National IPTV Service
Reliability, Flexible Deployment Options and Ease of Installation Make
Ruckus Smart Wi-Fi the Popular Alternative for Millions of Portuguese
BERLIN, Oct. 8 /PRNewswire/ -- BROADBAND WORLD FORUM -- Ruckus Wireless today announced that Portugal Telecom (NYSE: PT), the country's largest telecommunications provider, has selected and is now offering the Ruckus MediaFlex "Smart Wi-Fi" system as the wireless standard for IPTV distribution to over three million Portuguese households. (Photo: http://www.newscom.com/cgi-bin/prnh/20071008/CLM029 ) Smart Wi-Fi is a patented and incredible technical advance that enables delay-sensitive traffic, such as streaming digital IP-based video or voice, to be reliably transmitted over standard 802.11 frequencies using sophisticated Wi-Fi best path selection and interference avoidance techniques. Since its introduction only 18 months ago, the Ruckus MediaFlex NG has become the de facto Wi-Fi standard for in-home multimedia distribution by broadband operators and incumbent telecom providers around the world in countries such as the United States, Hong Kong, Belgium, Singapore, Chile, Italy, Ireland, Czech Republic, Finland, Estonia, Slovenia and now Portugal. Available immediately, the Ruckus MediaFlex Wi-Fi system now gives Portuguese consumers the freedom to watch television, as well as other interactive video content, where and when they desire, eliminating the need to run disruptive, costly and unsightly cabling throughout the home. Portugal Telecom currently provides high-speed Internet service to more than 700,000 broadband subscribers and is installing more than 200 IPTV customers every day. According to the company, 50 percent of all IPTV installations now use the Smart Wi-Fi option because consumers like the speed of installation, reliability, non-disruptive operation and freedom to place televisions anywhere and easily move them around the home without cabling or re-wiring. "When given a choice between wires and no wires, all things being equal, consumers want wireless," said Luis Lamela, director of IPTV services for Portugal Telecom. "Until now, the perception has been that nothing beats a wire for reliability. Ruckus Wireless has forever changed this notion." Lamela noted that with the Ruckus MediaFlex solution, a single technician can install the IPTV service in under 20 minutes compared to almost two hours for an alternative wired solution. "Conventional wisdom assumes consumers only care about cost and not about how triple play services are distributed around the house. This is simply not true. When it comes to their homes, consumers have strong opinions about what is put into their homes. They want something that is quick and easy to install, flexible to move around, reliable in every imaginable configuration and simple to use. The Ruckus MediaFlex delivers on all these requirements," Lamela concluded. According to Portugal Telecom, while consumers are generally agnostic about the technology used to deliver television into the home, IPTV enables "a better TV experience" with the ability to offer more robust video on demand services, greater interactivity and more flexible and aggressive pricing and packaging. Portugal Telecom also offers satellite and cable TV services. IPTV Done Right, Portuguese Style Portugal Telecom makes use of technical advances in data compression to deliver the maximum quantity and quality of IPTV content available anywhere in the world. Over a 16 Mbps ADSL 2+ broadband connection into subscriber homes, Portugal Telecom offers customers both standard and high definition multicast IPTV content using H.264 compression. Using this advanced technology allows a single stream of HD content to be squeezed into the home using as little as 8 Mbps of bandwidth, and standard definition IPTV streams to be delivered at a data rate of less then 3 Mbps. For euro 54.90 a month, consumers receive 30 fixed channels, 12 a la carte channels and access to more than 700 video on demand titles. All the gear needed to enable IPTV in the home, including Ruckus MediaFlex routers and adapters, Cisco (Scientific Atlanta) IP set-top-boxes and broadband gateways, are rented as a bundle for only euro 5 a month. What is IPTV? IPTV is a new way of streaming real-time television programs, movies and other video content over a broadband IP network. Unlike conventional TV, IPTV requires connecting multimedia receivers (known as IP set-top-boxes) to a computer network to receive video transmissions from the broadband modem or home gateway. The proliferation of wireless and IP services has lowered traditional barriers to entry to wireline communications markets, giving new, competitive service providers ever-increasing line losses and margin erosion. To counteract this, traditional communications service providers face two strategic imperatives: 1) increase their services portfolio to include new broadband services like IPTV, and 2) decrease their operational expenditures to remain cost-competitive. Since most home computer networks do not extend to areas where the televisions are located, consumers have to put up with expensive and/or unsightly Ethernet cable installations. While technologies exist today to make Ethernet work over existing coaxial or electrical wiring in a home, their applicability is location-dependent. Furthermore, consumers everywhere have selected Wi-Fi as the home networking technology of choice. The Ruckus MediaFlex system is the first and only Wi-Fi system purposely designed to deliver picture-perfect video to all corners of a home by automatically steering Wi-Fi signals around interference and physical barriers. The Ruckus Smart Wi-Fi system also supports simultaneous Internet browsing and voice over IP calls. Once installed, the system can connect multiple TVs and set-top-boxes, as well as portable video receivers such as multimedia laptops and handheld multimedia players, without the hassles of new wiring or re-wiring. About Portugal Telecom Portugal Telecom is an integrated telecom and multimedia operator with a leading position in its two strategic markets: Portugal, where it offers a full range of voice, video and data services, and Brazil, where it is market leader in mobile. In Internet, PT is the leading broadband provider in Portugal. PT also owns the leading internet portal in Portugal - Sapo. PT is listed on the Euronext Lisbon Stock Exchange and on the New York Stock Exchange. For more information, visit our site http://www.telecom.pt. About Ruckus Wireless, Inc. Based in Sunnyvale, California, Ruckus Wireless is a next-generation Wi-Fi company credited with pioneering "Smart Wi-Fi" technology. Named a 2007 Technology Pioneer by the World Economic Forum, Ruckus Wireless was formed in 2004 at Sequoia Capital. The company designs, develops and markets industrial- strength Wi-Fi systems that provide reliable distribution of delay-sensitive multimedia content and services over standard 802.11 technology. Its flagship product, ZoneFlex, is the first wireless LAN system to combine the best in centralized wireless LAN principles with state-of-the-art Wi-Fi advances such as smart antenna arrays and wireless meshing. Its MediaFlex line of multimedia wireless routers is used by more than 125 broadband operators around the world to extend digital services such as IPTV throughout the home without wires. The company's patented hardware and software technologies deliver predictable performance, extended range and real-time adaptability to changing Wi-Fi environments. The company has raised approximately $32 million in financing from premier venture capital investors, consumer electronics companies and broadband operators such a Motorola, T-Ventures, Telus, Sutter Hill Ventures, Mitsui, Sequoia and others. Ruckus Wireless is led by President and CEO Selina Lo. For more information, visit the company's Web site at http://www.ruckuswireless.com. Media Contacts David Callisch Ruckus Wireless email@example.com +1-408-504-5487 mobile
SOURCE Ruckus Wireless, Inc.
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