2014

Portugal Telecom Selects Ruckus Wireless as the Standard for In-home Wireless Distribution of National IPTV Service Reliability, Flexible Deployment Options and Ease of Installation Make

Ruckus Smart Wi-Fi the Popular Alternative for Millions of Portuguese

Consumers



    BERLIN, Oct. 8 /PRNewswire/ -- BROADBAND WORLD FORUM -- Ruckus Wireless
 today announced that Portugal Telecom (NYSE:   PT), the country's largest
 telecommunications provider, has selected and is now offering the Ruckus
 MediaFlex "Smart Wi-Fi" system as the wireless standard for IPTV
 distribution to over three million Portuguese households.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20071008/CLM029 )
     Smart Wi-Fi is a patented and incredible technical advance that enables
 delay-sensitive traffic, such as streaming digital IP-based video or voice,
 to be reliably transmitted over standard 802.11 frequencies using
 sophisticated Wi-Fi best path selection and interference avoidance
 techniques.
     Since its introduction only 18 months ago, the Ruckus MediaFlex NG has
 become the de facto Wi-Fi standard for in-home multimedia distribution by
 broadband operators and incumbent telecom providers around the world in
 countries such as the United States, Hong Kong, Belgium, Singapore, Chile,
 Italy, Ireland, Czech Republic, Finland, Estonia, Slovenia and now
 Portugal.
     Available immediately, the Ruckus MediaFlex Wi-Fi system now gives
 Portuguese consumers the freedom to watch television, as well as other
 interactive video content, where and when they desire, eliminating the need
 to run disruptive, costly and unsightly cabling throughout the home.
     Portugal Telecom currently provides high-speed Internet service to more
 than 700,000 broadband subscribers and is installing more than 200 IPTV
 customers every day. According to the company, 50 percent of all IPTV
 installations now use the Smart Wi-Fi option because consumers like the
 speed of installation, reliability, non-disruptive operation and freedom to
 place televisions anywhere and easily move them around the home without
 cabling or re-wiring.
     "When given a choice between wires and no wires, all things being
 equal, consumers want wireless," said Luis Lamela, director of IPTV
 services for Portugal Telecom. "Until now, the perception has been that
 nothing beats a wire for reliability. Ruckus Wireless has forever changed
 this notion."
     Lamela noted that with the Ruckus MediaFlex solution, a single
 technician can install the IPTV service in under 20 minutes compared to
 almost two hours for an alternative wired solution. "Conventional wisdom
 assumes consumers only care about cost and not about how triple play
 services are distributed around the house. This is simply not true. When it
 comes to their homes, consumers have strong opinions about what is put into
 their homes. They want something that is quick and easy to install,
 flexible to move around, reliable in every imaginable configuration and
 simple to use. The Ruckus MediaFlex delivers on all these requirements,"
 Lamela concluded.
     According to Portugal Telecom, while consumers are generally agnostic
 about the technology used to deliver television into the home, IPTV enables
 "a better TV experience" with the ability to offer more robust video on
 demand services, greater interactivity and more flexible and aggressive
 pricing and packaging. Portugal Telecom also offers satellite and cable TV
 services.
     IPTV Done Right, Portuguese Style
     Portugal Telecom makes use of technical advances in data compression to
 deliver the maximum quantity and quality of IPTV content available anywhere
 in the world.
     Over a 16 Mbps ADSL 2+ broadband connection into subscriber homes,
 Portugal Telecom offers customers both standard and high definition
 multicast IPTV content using H.264 compression. Using this advanced
 technology allows a single stream of HD content to be squeezed into the
 home using as little as 8 Mbps of bandwidth, and standard definition IPTV
 streams to be delivered at a data rate of less then 3 Mbps.
     For euro 54.90 a month, consumers receive 30 fixed channels, 12 a la
 carte channels and access to more than 700 video on demand titles. All the
 gear needed to enable IPTV in the home, including Ruckus MediaFlex routers
 and adapters, Cisco (Scientific Atlanta) IP set-top-boxes and broadband
 gateways, are rented as a bundle for only euro 5 a month.
     What is IPTV?
     IPTV is a new way of streaming real-time television programs, movies
 and other video content over a broadband IP network. Unlike conventional
 TV, IPTV requires connecting multimedia receivers (known as IP
 set-top-boxes) to a computer network to receive video transmissions from
 the broadband modem or home gateway.
     The proliferation of wireless and IP services has lowered traditional
 barriers to entry to wireline communications markets, giving new,
 competitive service providers ever-increasing line losses and margin
 erosion. To counteract this, traditional communications service providers
 face two strategic imperatives: 1) increase their services portfolio to
 include new broadband services like IPTV, and 2) decrease their operational
 expenditures to remain cost-competitive.
     Since most home computer networks do not extend to areas where the
 televisions are located, consumers have to put up with expensive and/or
 unsightly Ethernet cable installations. While technologies exist today to
 make Ethernet work over existing coaxial or electrical wiring in a home,
 their applicability is location-dependent.
     Furthermore, consumers everywhere have selected Wi-Fi as the home
 networking technology of choice. The Ruckus MediaFlex system is the first
 and only Wi-Fi system purposely designed to deliver picture-perfect video
 to all corners of a home by automatically steering Wi-Fi signals around
 interference and physical barriers. The Ruckus Smart Wi-Fi system also
 supports simultaneous Internet browsing and voice over IP calls. Once
 installed, the system can connect multiple TVs and set-top-boxes, as well
 as portable video receivers such as multimedia laptops and handheld
 multimedia players, without the hassles of new wiring or re-wiring.
     About Portugal Telecom
     Portugal Telecom is an integrated telecom and multimedia operator with
 a leading position in its two strategic markets: Portugal, where it offers
 a full range of voice, video and data services, and Brazil, where it is
 market leader in mobile. In Internet, PT is the leading broadband provider
 in Portugal. PT also owns the leading internet portal in Portugal - Sapo.
 PT is listed on the Euronext Lisbon Stock Exchange and on the New York
 Stock Exchange. For more information, visit our site http://www.telecom.pt.
     About Ruckus Wireless, Inc.
     Based in Sunnyvale, California, Ruckus Wireless is a next-generation
 Wi-Fi company credited with pioneering "Smart Wi-Fi" technology. Named a
 2007 Technology Pioneer by the World Economic Forum, Ruckus Wireless was
 formed in 2004 at Sequoia Capital. The company designs, develops and
 markets industrial- strength Wi-Fi systems that provide reliable
 distribution of delay-sensitive multimedia content and services over
 standard 802.11 technology. Its flagship product, ZoneFlex, is the first
 wireless LAN system to combine the best in centralized wireless LAN
 principles with state-of-the-art Wi-Fi advances such as smart antenna
 arrays and wireless meshing. Its MediaFlex line of multimedia wireless
 routers is used by more than 125 broadband operators around the world to
 extend digital services such as IPTV throughout the home without wires. The
 company's patented hardware and software technologies deliver predictable
 performance, extended range and real-time adaptability to changing Wi-Fi
 environments. The company has raised approximately $32 million in financing
 from premier venture capital investors, consumer electronics companies and
 broadband operators such a Motorola, T-Ventures, Telus, Sutter Hill
 Ventures, Mitsui, Sequoia and others. Ruckus Wireless is led by President
 and CEO Selina Lo. For more information, visit the company's Web site at
 http://www.ruckuswireless.com.
     Media Contacts
     David Callisch
     Ruckus Wireless
     david@ruckuswireless.com
     +1-408-504-5487 mobile
 
 

SOURCE Ruckus Wireless, Inc.

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