Poynter and Scripps Launch Customized, Innovative Journalism Training Program
ST. PETERSBURG, Fla., April 3, 2014 /PRNewswire-USNewswire/ -- The Poynter Institute (www.poynter.org), the leading educator of journalists worldwide, will partner with the E.W. Scripps Co. on a cutting-edge program to deliver customized journalism training to staff members in its newspaper division.
This is the second major training partnership Poynter has announced in the last month with U.S. media organizations. Scripps joins the McClatchy Co. in working with Poynter on custom training programs that are aligned with each company's strategic editorial goals.
"As a longtime participant in Poynter programs, I can say with confidence that its team represents the gold standard in providing continuing education for journalists," said Mizell Stewart III, vice president/content for the newspaper division of the E.W. Scripps Co. "Investment in learning and staff development are critical as our newsrooms transform into multi-platform local news organizations. Scripps is pleased to expand its relationship with Poynter as a key partner in building our capacity to provide readers with quality local storytelling on smartphone, tablet, web and print platforms."
This custom program is built using the full range of Poynter's teaching expertise. Poynter faculty and industry experts will lead in-person workshops, online seminars and Webinars. It also includes tailored certificate programs drawn from Poynter's extensive e-learning course list to target specific skills gaps.
"The E.W. Scripps Co. is one of the most respected brands in American journalism, and it has been for more than a century. So we're honored that Scripps has entrusted The Poynter Institute with helping its journalists learn and thrive in this era of digital journalism," said Tim Franklin, president of The Poynter Institute. "I applaud Scripps for making a significant investment in its people and its future through this training partnership with Poynter. The media industry is being transformed before our eyes, and training for journalists has never been more important than it is today. Scripps recognizes that, and we worked with the company to tailor a training program that meets its strategic goals. This represents yet another example of how Poynter can help media companies and their journalists succeed through efficient and cost-effective training programs."
As a part of this unique partnership, Poynter also will develop a Scripps-branded area on its e-learning platform, News University (www.newsu.org), that will host many of the Scripps e-learning programs and use NewsU technology to conduct assessments that will measure the value of the training program.
About The Poynter Institute
The Poynter Institute for Media Studies is an international leader in journalism education, and a strategy center that stands for uncompromising excellence in journalism, media and 21st century public discourse. Poynter faculty teach seminars and workshops at the Institute in St. Petersburg, Fla., and at conferences and organizational sites around the world. Its e-learning division, News University, www.newsu.org, offers the world's largest online journalism curriculum, with more than 250 interactive courses and 240,000 students. The Institute's website, www.poynter.org, produces 24-hour coverage of news about media, ethics, technology, the business of news and the trends that currently define and redefine journalism news reporting. The world's top journalists and media innovators come to Poynter to learn and teach new generations of reporters, storytellers, media inventors, designers, visual journalists, documentarians and broadcast producers, and to build public awareness about journalism, media, the First Amendment and protected discourse that serves democracy and the public good.
The E.W. Scripps Co. serves audiences and businesses through a growing portfolio of television, print and digital media brands. After approval of its acquisition of two Granite Broadcasting stations later this year, Scripps will own 21 local television stations as well as daily newspapers in 13 markets across the United States. It also runs an expanding collection of local and national digital journalism and information businesses including digital video news service, Newsy. Scripps also produces television programming, runs an award-winning investigative reporting newsroom in Washington, D.C., and serves as the longtime steward of one of the nation's largest, most successful and longest-running educational programs, Scripps National Spelling Bee. Founded in 1879, Scripps is focused on the stories of tomorrow.
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SOURCE The Poynter Institute