PPK will assume full responsibility for all aspects of the Florida Lottery's general market and multicultural advertising initiatives. This includes work that spans across terminal games and scratch-off games, as well as the overall Florida Lottery brand.
"We are very excited to be working with the Florida Lottery," said Tom Kenney, President of PPK. "The moment this account went up for review, our team went all in. It was a 'must win' account for PPK."
The partnership between the Florida Lottery and PPK will initially be a five-year term, effective immediately. Look for new work to break in the upcoming months.
PPK is a Tampa-based, full-service advertising agency and production company that helps clients develop creative solutions for business challenges. From initial concepts to final placements, PPK specializes in the full spectrum of development, deployment and testing. For more information, please visit www.uniteppk.com.
About the Florida Lottery
The Florida Lottery is responsible for contributing more than $30 billion to education and sending more than 750,000 students to college through the Bright Futures Scholarship Program. The Florida Lottery reinvests 98 percent of its revenue back into Florida's economy through prize payouts, commissions to more than 13,000 Florida retailers and transfers to education. Since 1988, Florida Lottery games have paid more than $52.4 billion in prizes and made more than 1,900 people millionaires. For more information, please visit www.flalottery.com.
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